Game development begins with destroying Girls' Frontline.

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Especially the game's background setting.

And the settings for moving the base vehicle.

As someone who used to work in this field, he clearly has more insights into this matter.

In the current market.

There are many anime-style mobile games with grand background settings.

They're always talking about the destruction of the world, an alien invasion, or some kind of catastrophe.

However, while the background is grand, the plot is concise and clear, and I haven't encountered a single game that does so.

With just one announcement from the Earth Federation at the beginning of the game, "Battlefront Girls" presented the entire world view to the players.

Human survivors from different countries and regions.

This grand scene, borrowed from the previous "The Wandering Earth," truly and quickly immerses viewers in the feeling that a global crisis has indeed arrived, and all of humanity must cooperate.

And it's not just about the background setting.

On the base vehicle.

Whether it's the protagonist's monologues or his interactions with the other girls on the base vehicle, the game subtly expands the player's worldview.

Sometimes he can even tell jokes that make players smile. To the players, this might just seem a little interesting, but to the silent player, it has a sense of profound simplicity.

This also made him personally quite fond of the game company.

It's important to understand that plot isn't a major focus in the Chinese anime and gaming industry, or even the gaming market as a whole.

This can be seen in the salaries of copywriters.

Anyway, when I was working as a copywriter at my previous company, my salary wasn't even half of what I earned as a marketing event coordinator...

Chapter Thirteen: A New Look

While news about the company was making headlines on various websites, Linli Company's landline was also bombarded with calls from game news websites.

Don't get me wrong, I'm not here for an interview.

They're all here to "discuss cooperation".

If it were the original Lin Li, he would probably have already refused.

But Lin Li now understands very well that some arrogance is unnecessary.

Give money where it's due, invest resources where they're needed, and focus on capturing this wave of traffic as much as possible.

In addition, the first day's revenue gave Lin Li confidence, and he spent money without any hesitation.

Not only did they invest all of the tens of thousands of yuan from the first day's revenue into promotion, but they also went all in with the remaining hundreds of thousands of yuan in cash.

Lin Li knew very well that right now, the key was to capture traffic.

As a result, with the transfer of funds, "Girls' Frontline" soon began to appear in advertising slots on various websites, and various limited-time gift packs in cooperation with the websites were also put on the market.

By that afternoon, they had almost completed the advertising investment for all online gaming websites.

Although the amount of money Lin Li provided wasn't particularly large, it was concentrated in the last few days, making this promotional campaign very powerful.

In addition, the game itself comes with the gimmick of being number one on the popularity charts.

Starting in the afternoon, the number of online players for "Girls' Frontline" began to surge.

After finishing the belated resource promotion, Lin Li walked out of the office.

The current booming business did not make him complacent.

He knew very well how he got to be number one on the popularity chart.

Yesterday morning.

He added a friend system to the game and launched a new batch of limited-time new user referral events. The events lasted for only one day, and players who invited 5 people to form a team could receive a Ring of Oath.

Having experienced the world of Warship Girls, this group of players has a full understanding of the value of the Oath Ring.

However, recruiting 5 new users is not an easy task.

So naturally, situations arose where people would use others' phones to download and log in, and then ask them to do a favor.

Apple's popularity ranking only counts how many people logged into the game on that day.

The duration of these people's playtime is not recorded.

Ultimately, this led to the extraordinary phenomenon of holding the top spot on the popularity chart for only one day.

But now it seems.

Lin Li's approach was correct.

With the gimmick of being number one in popularity, the second wave of promotional campaign for "Girls' Frontline" was even more intense than expected.

Several top Bilibili content creators he had previously contacted were initially uninterested in the commercial projects for "Girls' Frontline," but now they are gradually starting to contact him.

If we set the time point here.

The current status of "Girls' Frontline" is already secure.

But Lin Li knew that now was actually a dangerous time.

In order to launch the game quickly, the development of "Battlefront Girls" basically only included the first three chapters.

Now that the game is online, generating revenue, and people's morale has stabilized, the first thing he needs to do is quickly make up for the shortcomings in the game content.

~~~Three days later~~~

Shanghai Animation and Game Industrial Park

8th Floor, Building A

That day, Su Shanshan clocked in for work as usual.

When I arrived at the company entrance.

But they found a group of people gathered at the door, pointing and whispering excitedly.

"What are a group of people doing standing around at the entrance instead of going to work?"

"Sister Shanshan, the boss has renovated the company, and the renovation company is finishing up the work!"

"The company has been redesigned!?"

Su Shanshan was stunned for a moment, confirming that she had only rested for one day yesterday, not taken a long vacation.

Can a company be completely rebuilt in just one day?

However, this question was answered when Su Shanshan reached the door.

The so-called renovation company only changed the company's furniture and workstations; they didn't do any major renovations.

Previously, Spark Games' office was a typical office building office, which was basically a screen-type single workstation.

Clearly, work efficiency and work environment are not keeping up with the actual needs.

As a result, the revenue of "Girls' Frontline" remained at around 30.

After the company had a relatively large cash reserve, the first thing Lin Li did was to rent the entire 8th floor of the building and spend the weekend redecorating the office.

The new office uses multi-person desks commonly used in the gaming industry.

Without the obstruction of screens and partitions, communication is convenient, and for a startup like Linli, most of the work is done through discussions and debates.

In addition, he also dismantled his office cubicles.

Now, apart from the finance and human resources offices, all the partitions in other areas of Xinghuo Games have been removed.

The long desk can be extended to accommodate five people sitting together on one side, and a single desk can seat 10 people.

Based on the current size of the Spark Games project team, it's roughly like this: one table for the art department, one table for the programming department, one table for operations and maintenance, and one table for the copywriting team.

The different departments are separated by bookshelves and green plants.

As the renovation company finished the final cleaning, the employees who had been waiting at the door rushed in, and were immediately amazed by the completely transformed company.

"Wow, it feels so spacious and airy after the partitions were removed."

"Yes, this kind of office environment really improves one's mood," a colleague from the art department said excitedly.

"There's still a large open space over there."

"They probably haven't had time to install it yet. Didn't the boss say that the 8th floor now belongs to our company? I guess they're going to be hiring."

"Wow, the entire 8th floor is ours? How many people will we need to hire?"

"Hey, hey, forget about that! Look, there are red envelopes on the table!!"

Wow, 1,000 RMB!

The unexpected red envelopes excited the colleagues, who opened them one after another. The amounts inside varied, but each one brought a surprise.

At first, Lin Li had considered giving everyone the same red envelope, but later made some adjustments based on their positions.

Although it's only an extra one or two hundred.

However, such distinctions in job titles should still exist.

"Get back to work! We've accepted the red envelopes, so we have to show Boss Lin our work attitude!" An older colleague in the operations and maintenance department said with a smile, looking at the chaotic office.

The others nodded in agreement.

Everyone quickly returned to their seats and got back to work.

For Lin Li, receiving a few thousand yuan per person out of dozens of people is not a significant burden at present.

However, he doesn't plan to use it often; he'll only use it when he needs to motivate the team.

He understood the proverb "too much of a good thing is bad," and the proverb "the farmer and the snake" illustrates this point.

Su Shanshan's seat was in the corner by the window, where the space was small and could only fit a two-person table.

However, this location offers a great view, providing an unobstructed view of the content displayed on the copywriting team's monitors—it's practically a prime spot for the exploiters to oversee the work.

Chapter Fourteen Ambition

After Su Shanshan sat down, she was initially a little uncomfortable.

But she soon understood why she had been placed here.

"An'an!! You're at work, what are you looking at?"

"Sister Su!? I...I'm looking up some information..."

Although her tone was fierce, Su Shanshan couldn't help but laugh after she finished shouting.

Watching the employee named An'an frantically switch the computer desktop back to the work interface, Su Shanshan finally turned her attention back to her own computer.

For any manager, no matter how good their relationship with colleagues is in private, they still need to keep an eye on things when it's time to work.

Of course, as long as the project progresses smoothly.

Su Shanshan doesn't mind her copywriting team playing games and finding inspiration during their breaks.

Sometimes, Su Shanshan would even take the initiative to play competitive games with her colleagues in the team to analyze the other party's copywriting.

For example, Su Shanshan has recently been reading the synopsis of Girls' Frontline.

After reading it, I even held a sharing session using it as a negative example.

In her opinion, Girls' Frontline's copywriting was somewhat forced and pretentious, which was not a good direction.

Think of this.

Su Shanshan opened her document with the mouse and began her workday.

But why is there another computer and a workstation next to me?

Is a new employee joining the company?

I'm still thinking about it.

"Brother Lin!"

"President Lin!!"