Game development begins with destroying Girls' Frontline.

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Later, Mingchao hired a large number of well-known voice actors, but the dubbing effect was still not ideal, and the problem lay here.

There was no professional voice director.

It's easy for big problems to arise, especially in action games like Mingchao. Simply reciting lines is fine, but the action scenes fall apart.

Because most voice directors don't know what kind of sounds a person should make when moving; they are simply fixated on sounds that sound good.

If your copywriting also happens to have problems at this time, these details will add up.

therefore.

When the Starry Sky package was launched, it was particularly popular with small factories, representing a typical example of achieving great results with minimal investment.

miHoYo was initially a customer of the Starry Night package.

But when David realized that Lin Li was behind the stars, he was suddenly jolted awake.

"Damn it, what are they trying to do?! Are they trying to unify the dark cuisine world?"

You know, voice acting might seem unimportant, but if one day, Xinghuo seizes this opportunity...

even if.

Xinghuo doesn't seem to have done that yet, but he still reassembled the voice acting team at the end of 17, despite the creepy feeling.

Then they discovered...

Rebuilding is extremely difficult; the same group of voice actors simply don't perform as well in the hands of Xingchen as they do in theirs.

At first, David suspected that the voice actors of Starry Sky might be the mole.

Later, he personally went to communicate with the voice actors and discovered that miHoYo's voice director was subpar.

However, this problem did not make David give up; on the contrary, it strengthened his determination to do it.

~~~

"Your makeup is done."

The makeup artist's voice pulled Dawei out of his thoughts.

At this moment, the recording site of miHoYo was already very lively.

Dawei will also be on stage during the preview livestream for the closed beta of Honkai Impact 2.5.

This is also a trend started by Lin Li.

Just like after Steve Jobs, in China, whenever there's a mobile phone launch event, the boss has to personally attend.

Since the spark.

In China, the press conferences for forward-looking projects are usually attended by either the boss or the planner; it's as if they lack sincerity if the person doesn't actually go up and say a few words.

"Lin Li has made this industry increasingly complicated."

After making a couple of remarks.

David was just about to look at the script and familiarize himself with the lines.

Just then, the deputy head of the operations department jogged up to Dawei.

"It's not good, it's not good!!"

David didn't like loud and boisterous people, and frowned.

"Why are you panicking?"

"Look at this, look at this!"

The operations staff wiped their sweat, not even noticing Dawei's job title, and handed him the phone directly.

David took the phone.

Then he saw an announcement.

The announcement, from Spark Games, states that Arknights will be conducting an open beta test with data wipe on the 16th of this month.

The test lasted for two weeks.

This timeframe is exactly the same as that of Honkai Impact 2.5, even the two-week testing period is the same.

It's hard to imagine it wasn't intentional.

"How to do?"

Since the operations staff had come running over, the staff around them all looked over after he raised the question.

Seeing that everyone had stopped what they were doing and were looking over like they were watching a melon seed, Dawei narrowed his eyes.

"What do you mean, 'what to do'? It's not like it's a new version of Battlefront Girls. Just do what needs to be done and release it according to plan. Not only do we need to release it according to plan, but we also need to increase the intensity."

"Won't we run into them?"

"That's exactly what we want, and it's not necessarily a bad thing."

Chapter 346 Everyone's won so much, so who lost?

If I had to pick one, it would be Dawei.

The operational strategy is still clear.

When he saw how targeted Xinghuo's announcement was, and when he saw Lin Li bring the closed beta of "Arknights" to "Honkai Impact 2.5", he roughly sensed something.

For miHoYo, Honkai Impact 2.5 is a completely new endeavor.

For Spark, Arknights is also a new attempt.

The clash of promotional efforts between the two sides is actually a case of 1+1 being greater than 2.

With a little guidance, both sides can achieve better publicity.

As for the number of registered players in the closed beta and the actual retention rate after the announcement, that depends on their individual abilities.

The only impact on miHoYo is that they originally planned to conduct a limited test.

Now they're being pressured by Xinghuo.

We can only do open beta testing now.

In fact.

That year, many game developers would polish their products to a certain extent before daring to conduct closed beta tests.

The reason is that unlimited beta testing has almost become a standard feature of anime-style games thanks to Spark.

If you don't have confidence in the server, then at least you should implement a time-limited registration.

As for limited testing, apart from established manufacturers, new manufacturers rarely do this anymore.

~~~

Lin Li and Dawei are right.

After Arknights and Honkai Impact 2.5 started their marketing campaigns together.

These two games were originally...

One is a new IP from Spark, and the other is a sequel to an old IP from miHoYo.

It's not that they lack popularity, but their popularity is mostly within the industry.

However, as both sides began to make statements and deliberately target each other.

You post an announcement, and I'll immediately follow suit with mine.

You announce a gameplay mechanic, and I immediately unlock a new character.

The official accounts on both sides are updating their status.

Those who know the facts understand that two operators are involved, but those who don't might think it's run by a single company.

As the two companies began operations, they began to announce their plans.

Players also started gossiping.

They found it amusing.

Seeing this result, both sides began to play a tacit agreement in their operations.

miHoYo is making a high-profile promotion here.

During the closed beta phase, players will receive 50 free draws upon entering the game to help them quickly experience the characters!

Turning my head, I saw Arknights announcing that they would give away 60 free pulls upon launch.

He also posted a humorous image made by a player.

The image is a dynamic one, depicting a bonfire boiling water.

It looks ordinary, but the operation of Arknights is ridiculous. They put a star pattern next to the campfire, which means sparks, and put rice in the water, which means that the sparks will cook miHoYo.

This post, being so witty, instantly attracted countless onlookers.

Countless players took this image to the official account of "Honkai Impact 2.5".

"Mihoyo! If it were me, I wouldn't stand for this."

"Spark has gone too far! You'd better stand up for yourself, miHoYo!"

Seeing this comment, miHoYo reacted quickly and immediately announced that they would give away 70 free draws during the closed beta.

In addition to the announcement.

They also posted a GIF of an older woman carrying a basin of water and rushing towards a campfire, extinguishing the flames.

The onlookers took a look.

Yo!

They started arguing!

So these players who were just in the miHoYo comment section all went to the Arknights comment section and started stirring up trouble.

"Hey! Boss Lin! If we don't teach them a lesson, they'll really think Xinghuo can't afford it!"

"Exactly! Give him 100 free draws!"

At this point, it wasn't just ordinary people who started watching the drama unfold; major media outlets also began to follow up.

soon.

That afternoon, Arknights posted another update.

[After Mr. Lin's decision, Arknights will continue to offer an additional 80 pulls.]

In addition to giving away 80 free draws, players who participated in the closed beta and reached a certain level will receive an additional 5 free draws upon the official launch.

With Arknights starting to give away gacha resources during the open beta.

The official comment section of miHoYo was instantly flooded with countless players.

At first, there weren't many players just watching the spectacle, but as the two sides started promoting their products and services, people began to spread the word spontaneously.

This is hilarious.

Both Xinghuo and miHoYo are major players in the domestic ACG (Anime, Comics, and Games) industry. Under the threat from Xinghuo, miHoYo's reputation is still barely positive.

As a result, more and more players are coming to watch and have some fun.

The number of comments under both games' official accounts also increased from the initial thousand or so.

Became what it is now.

A single post can generate thousands of comments.

Some Japanese players even found this amusing.

It was specially translated and broadcast live on 2CH.

Some artists have even created memes.

The most widely spread.

It is a four-panel comic.

On the left of the picture is Raiden Mei, holding a miniature, cute version of Kiana; on the right is 95, holding a miniature, cute version of Amiya.