Game development begins with destroying Girls' Frontline.

Page 287

At the beginning, Raiden Mei and 95 were very virtuous and were chatting.

The second picture shows Kiana suddenly making a prank face, and then the two children start fighting.

The third picture shows two "mothers" trying to pull the two people back, but the two people fight more and more fiercely.

The last picture is the most ridiculous; other characters from Honkai Impact 3rd and Battlefront Girls also showed up, and they all started arguing.

The center of the meme features two children.

This is clearly a metaphor for Honkai Impact 2.5 and Arknights.

With the emergence of these humorous memes, both Honkai Impact 2.5 and Arknights have gained far more traffic than their own promotional efforts.

David is very happy.

As a result, we saw new developments regarding Arknights.

Dawei initially thought he and Lin Li had a good understanding, but after seeing the announcement, he still cursed.

"Why give away resources for the open beta when you can give away resources for the closed beta? Seriously."

Despite the criticism, after some thought, Dawei decided to continue following along.

After all, this wave of promotion was really effective, and although giving away closed beta resources cost nothing, the extra five draws during the open beta won't have a significant impact.

The operations team was right next to Dawei at that moment.

"Dawei, are you still delivering?"

David nodded, gritting his teeth.

"deliver."

David nodded.

The operators of Honkai Impact 2.5 immediately felt that things were going well again. In fact, it wasn't just the players who were getting a little carried away while watching the drama unfold; they themselves were also quite engrossed.

This time they didn't pretend anymore; they directly tagged Arknights in their posts.

[It's here! Honkai Impact 2.5 closed beta is here! 80 free draws are given away. Players who complete the first chapter of the closed beta story will receive an additional 10 draws upon the official launch.]

to this point.

David felt that there should be a big difference.

however.

For Lin Li, this was nothing.

Unlike many investors, or rather many manufacturers, who are particularly concerned with planning the resources available to players when launching a server.

Lin Li doesn't care much about this aspect.

Because he understood the logical relationship between them.

The reason why manufacturers are unwilling to give away resources when launching a server is because almost all bosses look at the most important metrics when evaluating a server's performance, which is the revenue generated on the first day of launch.

If too many resources are given away at the start of the server, the revenue on the first day will be very poor.

Therefore, even though many game designers know that offering benefits can attract more players to the game, they generally only refer to the practices of their competitors when launching a new server.

I'll be stingy and give away some.

They had to pretend to be generous, using almost all the game's resources to create a giveaway of 100 free draws upon login.

but.

Lin Li is the boss himself, and the first-day metric he values ​​most is never the revenue, but the number of online players.

Indeed, if more gacha resources are given away at the start of the game, less money will be spent by players.

However, if the time frame is extended, and resources are provided to attract more new players, then...

Lin Li was 100% willing.

After all, a larger base means more traffic in the long run.

then.

Mihoyo posted the update approximately two hours later.

It was midnight that night.

The Arknights operations team posted a tired emoji and then a status update.

After a difficult decision, since some people are determined to follow us, we'll follow them to the end, even if it means going all in.

They then posted a picture of an office meeting, announcing the latest information.

Players who complete the first chapter of the main storyline during the closed beta of Arknights will receive an additional 5 free draws upon the official launch, bringing the total to 15 draws.

These 15 draws are not part of the original game launch event; they are extra.

Actually, Lin Li planned to give away 20 draws at this point, but considering miHoYo's stingy nature, he was afraid that miHoYo might create three Entangled Bonds...

So we compromised and changed it to 15 draws.

By this time.

The marketing and promotional clash between miHoYo and Xinghuo has reached its first peak.

It's worth noting that Xinghuo posted this update at midnight.

At this time.

By 2 a.m. that night, the number of comments under the post had surged to over 9000.

The latest updates on miHoYo's "Honkai Impact 2.5" have also surged to over 1.

They're all from @miHoYo.

"Look at people."

"Don't sleep, they've already called."

"Update soon!! If you don't update soon, how can I say I'm a Honkai Impact 3 fan!"

"Yes, yes, update quickly! I can't bear the embarrassment!"

~~~

David was woken up by a phone call at 2 a.m.

After listening to the report.

Aside from cursing Xinghuo under his breath for being so inhuman, Dawei, who was already on the ship, could only continue to follow.

Ever since.

3 points in the early hours.

Honkai Impact 2.5 has posted another update, indicating that it's starting to work on the number of pre-registrations.

If the number of reservations exceeds 200 million, we will give away 5 more draws.

Honkai Impact 2.5 originally only had 150 million pre-registrations, but after this announcement, it surged to 200 million by noon the next day.

Then a group of players started tagging Arknights.

The two sides went back and forth like this, from initially giving away gacha resources to eventually running out of options.

After all, you can't just mindlessly give away freebies in a new game.

As a result, both sides decided to target older games. Spark began to increase pre-registrations, offering free gacha resources for Battlefront Girls if 3 million pre-registrations were reached, while miHoYo also began to offer free Honkai Impact 300rd content.

After that, once the old games were mostly given away, both sides started competing with each other through prize draws. If you gave away a 95-level figure, I would give away the starter trio.

You're giving away 648? Then I'll draw 10 winners!

If you send 100 life-size cardboard cutouts, I'll send 200!

They played for another two days.

Players are proclaiming the era of intense competition, and they're getting tired of winning.

Manufacturers are raving, "This marketing strategy is brilliant! Spark and miHoYo are winning big!"

Now, a problem has arisen.

Everyone's won so much, so who's the loser?

Chapter 347 Wang Guang's Report and Reflections

The entire first ten days of March.

Almost everyone in the industry is watching the performance of Spark and miHoYo.

This is a perfectly calculated, open strategy.

With the support of some well-intentioned companies, many media outlets have begun to interpret the so-called impact of involution.

They've completely exposed the schemes of Spark Games and miHoYo.

He bluntly stated that this was not competition at all, but a marketing ploy to "harvest" the韭菜 (a metaphor for exploiting consumers).

However, even though these media outlets have already explained the methods of influence, players still buy it.

Even in the comments section of this news interpretation.

The most frequent comment was...

"I advise you, Tencent News, to mind your own business. I'm still waiting for more benefits."

"Exactly, exactly, you talk too much."

"Tencent Games, mind your own business first..."

~~~

Various manufacturers are studying the marketing and distribution model of Xinghuo and miHoYo.

Wang Guang of WEGAME was also reviewing the report given to him by his subordinates.

The more I looked at him, the more furrowed his brow became.

The more I look at it, the tighter it gets.

Wang Guang was originally a person who was rather eager for quick success.

On the second day of the WEGAME global conference at the beginning of last month, Wang Guang began organizing publicity and promotion.

This publicity campaign is divided into two parts.

External and internal.

Although it may seem counterintuitive, in the early stages of WEGAME's international promotion, internal promotion was actually Wang Guang's main focus.

reason?

Because it can produce results quickly internally.

It can be included in the report.

Compared to its overseas marketing investment, Tencent's advantages in China are still very obvious. He has even written the report and is just waiting for the data to come out before sending it to Ma Huateng.

but now.

"You mean, we spent 50 million, and our data didn't increase? It even decreased a bit?"

This data, which completely defied common sense, directly broke Wang Guang's defenses.

During mid-March, WEGAME's official slogan was: "Global Platform, Symbiotic Development on Both Platforms."

The global platform refers to WEGAME's external promotion and distribution.

The term "dual-end symbiosis" refers to internal publicity and dissemination.

On the 14th, Tencent held a dual-platform showcase event, forcibly creating a so-called PC version of some of the anime-style mobile games that Tencent had been distributing but were barely surviving, using emulators.

In addition, they also took out a later version of Girls' Frontline 2 and tested it on PC.

This demonstrates Tencent's determination to make strides on both mobile and PC platforms in the future.

This internal dual-platform symbiosis system cost a total of 50 million in marketing and promotion.

The result was very poor.