Game development begins with destroying Girls' Frontline.

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This "bad" doesn't mean it has a bad reputation.

The more terrifying thing is that there's no one to even criticize you, because nobody plays this game.

Girls' Frontline 2 has over 300 million pre-registrations, but it seems like everyone is completely ignoring the PC version.

The entire dual-end symbiosis project cost 50 million, but only a little over 100,000 people participated in the testing.

This result greatly surprised Wang Guang.

That's why his expression was so serious, his grumpy face looking like he was about to devour someone at any moment.

But Wang Guang was so serious.

The employee who came up to report had no choice but to grit their teeth and repeat the reasons given in the data report.

In fact, there is not much to say.

This project is ultimately aimed at mobile games, spanning both PC and mobile platforms, and its marketing and promotion are naturally geared towards mobile game players, specifically anime-style mobile game players.

However, the biggest development in the domestic game industry in mid-March was the fierce competition between miHoYo and Spark.

These two volumes, along with almost all other games released around the same time, went completely silent in terms of promotion and publicity.

But Wang Guang doesn't accept this, and he can't accept this either.

Because once this data is submitted, his boasting will be exposed.

"Putting this mobile game aside, why is the marketing and distribution on our global platforms also so bad? What kind of planning schemes did your operations department come up with? If you want to resign, just tell me directly, don't splatter me with blood."

WEGAME's operations manager nodded hastily, but inwardly he was already arguing with Wang Guang.

[Idiot, weren't you the one who approved the proposal in the first place? It's like we were the ones who wrote the wrong proposal.]

But he could only say these words in his heart.

As mentioned earlier, Wang Guang's solution is a global platform with symbiotic development across both ends.

The dual-platform symbiosis refers to mobile games, while the global platform is achieved through Tencent's use of some of Spark's methods.

Many domestic companies have studied this.

Why does Spark like to bring together players from all over the world to participate in its events?

Then they did some analysis.

Discovering that these kinds of events, which involve global players together, is not only beneficial to the community, but more importantly, many domestic players really enjoy this feeling.

This may be a unique and delightful aspect of Chinese civilization.

That is.

All nations come to pay homage.

Players from Japan and South Korea are completely oblivious to this. When they participate in Spark's events, they simply feel, "Oh, it's interesting to have players from all over the world together."

Only.

Domestic players feel a sense of satisfaction when they see people from other countries praising the power of Spark and its amazing events.

This is something that Xinghuo's domestic players never discuss publicly.

But after each of these large-scale events...

Whether it's a follow-up visit within Spark or a follow-up visit from other organizations, a very interesting thing is always discovered.

That means any global event.

Domestic players give it a 10% higher rating than players from other countries.

For example, the New Year's greeting ceremony.

It received 90% positive reviews in other countries, but almost 99% positive reviews from domestic players.

However, this applies to any event that is not a global event.

For example, in-game events tend to have a normal level of positive feedback.

This means that when Spark organizes global events, domestic players are no longer just identifying as players, but as the Spark company itself.

They act like hosts, inviting players from all over the world to their home. Hearing people say things like, "Your home is so beautiful," really makes them happy.

With this sense of immersion, even if domestic players feel that the event may be somewhat lacking, they will take the initiative to help cover it up, and even take the initiative to explain to overseas players.

For example, during the last global New Year's greeting festival, some foreign players complained that there were too many poems in the domestic New Year's greeting videos, and there were also a lot of poems in the game, which gave them a headache.

This is indeed a point that Spark should pay attention to balancing in its global operations.

As a result, Xinghuo has not yet issued an announcement.

Domestic players, however, rushed to clean up Xinghuo's mess. Some said it was a cultural feature that had to be experienced, others re-translated the poems and uploaded them to YouTube, and some even thought that foreign players were inferior.

In short, no one said that Xinghuo should be changed.

This is actually quite terrifying.

This protagonist-centric spirit creates a sense of connection between players and the company outside of the game, thus generating a fan economy.

In China.

Xiaomi has demonstrated the power of fan economy to investors.

So, this time, the penguin also wants to learn from Spark.

Wang Guang spent a lot on publicity and promotion.

I made some videos of foreign players playing WEGAME and then uploaded them to China.

In addition, they posted many comments from foreign players on the WEGAME platform and set up language branches in the comment section for promotion.

Chapter 348 Let's all have a go!

however.

Penguin only copied the surface of Spark, but completely failed to understand the core.

The success of Spark is due to Battlefront Girls, FGO, and a series of games, not because of a New Year's Festival.

The most important part of a tree is its root system.

You don't look at the root system.

Wow, these leaves are so lush! So I plucked some leaves and hung them on my withered branches.

Will that work?

It would be strange if it worked.

Almost all of the publicity efforts for this area have been completely ignored.

Has the WEGAME platform been upgraded? Has it aligned with international standards?

Oh, they hired online trolls, just as expected of Tencent.

That's just the players' reaction, nothing more.

Moreover, at this time...

Most players, and even those who don't play mobile games, are watching to see what other surprises Xinghuo and miHoYo will come up with!

They've already started sending voice actors alarm clocks!

Goodness, they even give this away?

In this situation, who cares about you?

~~~

Wang Guang was furious about the failure, but he still had to write the report.

After criticizing the planner...

He slammed the documents in his hand onto the table.

"Don't we have any data showing growth at all?"

After thinking for a long time, the operations planner actually came up with an idea.

"The number of overseas players using it is still growing, however..."

Despite suffering a crushing defeat domestically, WEGAME's first round of overseas promotion was even more disastrous.

Because of Wang Guang's impatient nature.

The first round of overseas promotion for League of Legends naturally used its own League of Legends logo.

Wang Guang, wielding the imperial sword, directly initiated a forced partnership with League of Legends.

WEGAME is now mandatory to log in on League of Legends servers worldwide.

This bundle was very successful on its first day of launch overseas.

However, the negative reputation caused by the forced bundling quickly erupted.

Many overseas players simply boycotted the game.

The League of Legends development team was also very unhappy with Wang Guang, who was wielding absolute authority. Instead of easing the situation, they repeatedly implied that this was not the League of Legends development team's intention.

And so, things started to escalate.

Ultimately, before the matter escalated, Wang Guang backed down and released the person from the binding on the third day.

After the forced binding was lifted, most of the newly added accounts were lost.

Only a small number of players found the auxiliary tool somewhat useful and accepted the launcher.

However, I only accepted it; I had absolutely no feeling about some of the classic domestic single-player games and online games that Tencent promoted on its platform at the same time.

Therefore, if we look at it from the curve...

WEGAME's international account growth curve is a typical convex curve.

Although there was growth, and the growth rate was large, the subsequent curve was too ugly.

"That damn Spark, why are they doing this 'collision' marketing for no reason..."

"Alright, let's use this data. It has had a very good effect on our external publicity. This... um, I remember the number of registrations last month wasn't very high. The specific data... um, I've got it. The number of registrations has increased by 1100% compared to last month. Let's use this one."

"Write a registration analysis report."

Looking at the report, Wang Guang kept muttering to himself.

Fortunately, the only setback was the promotion of the PC game in March.

In addition, this is the platform's first time going overseas, so it's normal to have some problems.

Moreover, from the beginning, Wang Guang felt that going purely PC-based was pointless, so after instructing the operations team to write the materials...

Wang Guang immediately began planning for April.

"We can use the most widely accepted collision marketing method in the current market. Collision marketing refers to..."

"In April, during the Spark Carnival, we used the same method as miHoYo, leveraging platform discount coupons to attract traffic from the Spark Carnival."

"In order to create a collision mechanism, we hope to allocate some more resources to organize a Penguin Global Games Night event as the core of our publicity and promotion."

"Finally, we hope to strengthen communication with the internal games department to ensure the lineup for the Global Games Night event in April..."

Wang Guang was writing something when he noticed that the operations planner was still there, so he said something.

What are you doing standing here? Why are you still here?

The operations staff member had a blank expression.

replied.

"Then I'll be going, Mr. Wang."

But in his heart, he cursed her.

That's inhuman! You didn't tell me to leave, so how could I dare to leave?

You want me to make up lies? If I succeed in fooling you, it'll be your credit; if I fail, it'll be my fault, right? Bah!

I don't know if Xinghuo will continue to recruit after building the platform.

I need to keep an eye on this; there are very few platform developers in China, maybe I can get into Spark...