Game development begins with destroying Girls' Frontline.

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As she walked out, other things came to mind.

~~~

Aside from this unfortunate operations manager, no one else was willing to yell at their boss, calling him an idiot.

And Wu Jie.

Perfect World, Project 10.

Producer Wu Jie is organizing the project team to prepare for the first test of the entire project.

According to the plan, their test was scheduled for March 20th.

This is the busiest time for the project.

At that moment, he suddenly received a phone call.

The call came from Perfect World's operations department. They said that the approval for participating in the involution marketing campaign had been granted and that Wu Jie should start preparing.

"Huh? It's been approved?"

Wu Jie raised his hand to check the time; it was already the 15th.

As early as the 10th, when Xinghuo and miHoYo had just started their battle, Wu Jie reported to Perfect World's senior management that this was a marketing campaign.

As a tower defense game that also started its first closed beta test in March, "Project Zero" should also try to ride the wave of popularity.

Even just posting an update saying that we've also lowered the price, and then using that slogan for more promotion, can attract some attention.

NetEase's Justice Online did exactly that, advertising everywhere that they would also give away 100 free draws... but in reality, Justice Online didn't even have a gacha system at that time.

The 100 free draws are part of a pre-registration lottery event, where players can draw items for the official launch.

It's just a gimmick.

However, even so, they actually gained some traffic.

Faced with such a great plan, the perfect executive said he wanted to observe it for a while.

This observation lasted for 5 days.

When industry insiders started using the marketing and promotion strategies of Spark and miHoYo as case studies.

The approval was granted by the top executives.

It would have been better if he hadn't come down; as soon as he did, Wu Jie exploded.

"What good will it do you to come down here now!"

"The person and the car have already driven 800 meters! You know you've been scammed."

"It's like eating stones; you can't even get a hot meal..."

Halfway through his rant, Wu Jie suddenly realized that he had also insulted himself.

It stopped immediately.

"Sigh, how could I have been so blind to choose Perfect World..."

~~~

If in mid-March gamers' attention was focused on the announcements between Spark and miHoYo, then after March 16th, everyone's attention shifted to...

The closed beta tests for Arknights and Honkai Impact 2.5 have started.

Almost simultaneously.

Online, guides, live streams, and various videos for the two games flooded Bilibili and other mobile game platforms.

Two games that are not really comparable are being forced into a comparison.

Of course, the usual conclusion is always the same: the two games are from different genres and can't be compared; the advice is to try them both out—that's just nonsense...

Chapter 349 Lin Liyi persuades miHoYo

On the afternoon of June 4th.

miHoYo.

First floor.

"Haha, I learned a lot from today's communication."

"Not at all, miHoYo is the real role model for us."

David shook hands with Lin Li with a big smile.

Lin Li also had a smile on his face.

People from the two companies next door were snapping photos.

"Alright, that's all for now. Our car has arrived and is waiting."

David nodded and waved goodbye to Lin Li as he got into the car.

Subsequently.

After Lin Li closed the car door.

David's face immediately fell.

"Meeting!!"

The speed of his change of expression startled the other miHoYo executives who were chatting and laughing nearby.

"What's wrong, Dawei?"

The others had similar expressions; today was the second day of the main creative team meeting that Xinghuo had proactively invited.

Just like diplomacy between countries.

Domestic game development teams occasionally visit each other.

For example, the production team of Seven Days visited Starfire last time.

Some of these visits were simply for technical exchange, while others were for signaling. For example, before Warriors and Manjiu Networks collaborated, they frequently visited each other's sites.

This time, Xinghuo took the initiative to visit, and although miHoYo was a little confused, he still went.

Yesterday they went to Xinghuo, today Xinghuo comes to them.

The themes on both sides were switched.

Yesterday, miHoYo visited Xinghuo to introduce miHoYo's "Honkai Impact 2.5" and also toured the Xinghuo building. The two sides discussed some technical aspects and directions.

Since time was tight, we could only talk about directions. However, for some people, talking about directions gave them something to talk about.

And some people talked about directions, which were actually very useful.

After yesterday's discussion, many of miHoYo's senior executives felt they gained some insights, especially regarding their global operations strategy.

Nowadays.

Xinghuo brought the Arknights team to visit miHoYo. At the meeting just now, Haimao talked about the situation of Arknights.

In particular, they discussed the overseas operations, the number of reservations, how Spark conducted its global simultaneous internal testing, and some future plans for the Spark platform.

Overall, both sides had a very pleasant conversation during the meeting.

That's why miHoYo's executives were puzzled by Dawei's sudden change of attitude.

What's wrong? Weren't you just shaking hands and waving to President Lin? Why the sudden long face?

"Hey, you guys really don't understand why people come here. Lin Li is calling us out."

David sighed.

"Alright, we'll discuss it at the meeting."

~~~

miHoYo, conference room.

The atmosphere was somewhat depressing.

Just now, David presented two sets of data.

One set is the closed beta data of miHoYo's "Honkai Impact 2.5", which they are all very clear about.

The other set of data is the domestic test data derived from the global promotional share of Arknights at the recent Spark Conference.

Prior to this data.

Mihoyo is very satisfied with the performance of Honkai Impact 2.5.

Based on the results of the internal testing, Honkai Impact 2.5 fully met the various values ​​of miHoYo's internal projects, and even exceeded them in some aspects.

For example, the number of registered players.

Player feedback has been very positive.

Everyone agrees that it's possible to get close to popular Honkai Impact characters.

During the Honkai Impact 2.5 test, it even spurred some spending on Honkai Impact 3, which confirmed miHoYo that the Spark strategy could work for smaller-scale games.

Furthermore, for many Honkai Impact 2 players who don't particularly like 3D graphics, the appearance of Honkai Impact 2.5 is a source of great joy.

Opening the comments section of Honkai Impact 2.5 reveals overwhelmingly positive reviews.

however.

Below these numerous positive reviews is miHoYo's follow-up visit result.

More than 30% of the beta testers do not plan to continue playing Honkai Impact 2.5 during the official launch.

There are two reasons for this result.

One reason is natural attrition, which is quite normal. Some players just come to try it out, take a look, and then leave.

David didn't think there was anything wrong with this reason.

But the second reason bothered David a lot.

According to feedback, these lost players were all players recruited from Spark during the promotional process of the closed beta test.

The fundamental reason why they are unwilling to stay is that they are not familiar with the Honkai Impact IP. After watching it, they felt that the plot was just so-so. The unfamiliar characters are very attractive, but not to the point that they have to play it.

If that's all there is to it.

David can accept it too.

After all, Honkai Impact 2.5 is an extension of the Honkai IP, so it's normal.

However, in a recent survey of players of Honkai Impact 3 and Honkai Impact 2...

David discovered this during the publicity and promotion process for the major battle.

Many Honkai Impact 3rd players who were curious about Arknights because of its marketing campaign are now very interested in this new game.

This indicates that it is a rather unique game.

In other words.

In the previous round of tug-of-war.

Most of the people miHoYo brought over from Starfire glanced at Honkai Impact 2.5 and then left.

Those who traveled from Mihoyo to Starfire glanced at Arknights but mostly stayed behind.

This was originally just David's guess.

But today, the visit from Arknights has solidified the data.

Isn't this just too much?!

But unfortunately, this is no one else's fault.

After all, with both sides agreeing to a fixed match, everyone benefited.

In the conference room.

Seeing David's serious expression, someone stepped forward to comfort him.

"Dawei, I think you don't need to be too demanding."

"The IP attributes and scale of Honkai Impact 2.5 determine that our main users are still internal derivatives, plus a portion of casual players."