Game development begins with destroying Girls' Frontline.

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"This result is quite normal."

"Don't worry, David."

"And isn't this data much better than we expected?"

"Yes, Genshin Impact is the real force behind this."

"Yes, yes, I think we should change the subject and talk about global marketing."

David sighed.

He convened this meeting to remind these executives not to be too optimistic, as there are still competitors outside.

Another one is about global operations.

If miHoYo's recent clash with Spark Entertainment resulted in a narrow defeat in the domestic market, then in the international market, miHoYo suffered a crushing defeat.

Originally, miHoYo didn't see global closed beta testing as a problem.

It's just spending money on advertising.

Isn't spending money easy?

But after David started doing publicity and promotion himself, he found it very difficult, really very difficult.

Spending money is truly an art.

In particular, miHoYo follows the same global self-operation strategy as Spark, operating entirely in-house without using agents.

Under this strategy, the core of global promotion has also fallen to David.

Publicity and promotion in Japan is relatively simple; all the necessary procedures are in place.

Aside from the damned Spark during the promotion of Girls Frontline, many mainstream advertising spaces in Tokyo, Japan, are leased for decades.

Aside from requiring miHoYo to create some ad slots themselves, the path is still open.

However, miHoYo really has a headache when it comes to marketing and promotion in Europe and America, and even in other regions.

This world, thanks to Spark's global marketing strategy, prioritizes multiple markets.

Therefore, miHoYo also wanted to become a big fish right from the start.

Unfortunately, at this time, miHoYo only had Honkai Impact 3. While Honkai Impact 3 was undeniably popular, it lacked global influence.

It cannot be used as a seed for global promotion like FGO, Battlefront Girls, and Galaxy Paradise Exploration.

All David could do was buy Google Ads and YouTube ads; however, these promotional efforts did not translate into traffic.

The number of pre-registrations for the global closed beta of "Honkai Impact 2.5", excluding the Chinese server, is only a few hundred thousand, far from the effect that Dawei wanted.

At this point, David was already quite upset.

During their visit, Xinghuo specifically mentioned the global marketing and promotion of Arknights...

Even though David knew that Lin Li might genuinely want to promote his Spark platform and discuss cooperation with miHoYo.

but..

Isn't this just stepping on his nose and saying that David can't do global marketing well?

This is absolutely outrageous!

Chapter 350 How to Choose

End of the meeting.

It was already past 9 o'clock.

There is still no conclusion on how miHoYo will proceed with its global marketing and promotion strategy.

The failure of this closed beta test's global promotion raises many questions.

With the analysis of various data and the clash of ideas.

Ultimately, within miHoYo, opinions on this matter diverged into two voices.

Some people feel that if they are not capable, then...

You can try contacting Xinghuo.

After all, Spark is a gaming platform, not a distributor.

According to the rules for releasing the spark.

The Xinghuo gaming platform uses a phased commission system. If the monthly revenue is less than 30 million RMB, the commission is only 5%, and if it exceeds 30 million, the commission is only 10%.

This commission rate is the lowest in the industry.

For mobile game developers, the price is even lower.

This is because the commission is not taken from the game's total revenue, but from the revenue that has passed through the Spark platform.

The Spark platform is currently primarily PC-based.

Under such circumstances, entrusting the overseas PC platform to Spark, even if it's an exclusive PC platform, is perfectly acceptable, and perhaps the best option.

It's a mobile game, after all.

Most of the time is still spent on the phone.

Can PC revenue ever surpass mobile revenue?

Based on the above logic.

Many people think that the overseas PC version can be provided to Spark, and even the domestic version can be accessed, which can also attract some new players from the Spark platform.

Why can't we get free publicity and promotion resources?

However, another group of people still have some inherent concerns.

"You're only thinking about getting other people's users for free, but if we join Xinghuo, aren't we also bringing our users into Xinghuo's system?"

"Furthermore, since we're going to create a platform, why can't we, miHoYo, do the same? Why do we need to leverage Spark?"

"Isn't that obvious? If we could handle it, would we be discussing this here?"

"Alright, I'll think about it."

David also felt that this matter needed further consideration.

He wasn't going to be conflicted.

David is determined to go global, and his logic is the same as that of a voice actor. He is currently using Spark's global marketing, but what about the future?

Will Xinghuo offer any guidance?

Is it appropriate for miHoYo to entrust its global marketing and distribution strategy to another competing company?

However, others disagreed with David.

They're just helping you with promotion. We can do our own promotion too, but we just sign an exclusive contract for the PC version. Mihoyo will still handle the operations themselves.

The mobile app is also owned by us.

Just like STEAM, the platform is different.

even so.

Neither side managed to convince the other until the end of the meeting.

Therefore, we had to put the matter aside and discuss it again tomorrow.

~~~

End of the meeting.

It was already quite late.

David went to the staff canteen as usual to have a late-night snack.

Mihoyo has two canteens, one of which is a large canteen, which is somewhat like a university canteen.

The other is the small canteen, which miHoYo internally jokingly calls the Midnight Canteen.

This small canteen serves everything, mainly catering to people who work overtime.

You have to wait a while after ordering.

Because of this attribute, the overall decoration here is more casual, and it is very well decorated and stylish.

It looks like it cost a lot of money.

Mihoyo's original idea was to decorate the place nicely so that people could chat with each other while waiting to order food, thus maintaining a working atmosphere.

But in fact.

Everyone just plays on their phones.

Because of the pleasant environment, many people like to order some snacks and play games for a while after get off work before leaving.

When PUBG Mobile was very popular, this place basically became a private gaming area.

Especially employees with families.

Many people spend half an hour here after their night shift, grab a late-night snack, and then head home.

David has gotten used to it, and more than that.

When he comes to have a late-night snack, he'll check what the employees are playing. If he sees someone playing their own game, he doesn't care which department they're from.

Let's go up and chat.

While it may cause embarrassment to the other party, it often yields genuine player feedback.

For David, this is a relatively low-barrier-to-entry method of information gathering.

The downside is that after doing this for half a year, apart from newcomers, very few people are playing miHoYo's own games here anymore.

Nobody wants to be playing a game when suddenly a "boss" spawns next to them, asking a bunch of weird questions...

However, David was a bit tired today and didn't feel like talking.

After ordering fried chicken, I found a seat and sat down.

He was still thinking about global promotion.

Thinking about it.

He suddenly noticed that someone sitting at the table next to him was eating while wearing Bluetooth headphones and playing a video on a tablet.

This is normal.

Some people like to watch videos while eating.

David does this occasionally too.

After glancing at it, Dawei suddenly paused.

Wait a minute! What just flashed by that Spark logo?!

The astute David grasped the key point.

So he quietly shifted his position, changing his seat so that he could see the tablet's screen.

David knew what his employee was looking at after just two glances.

The tablet computer displayed a live webpage, with a huge promotional banner serving as the backdrop for the Battlefront Girls.

Then David remembered.

Today is the air date for the anime "Battlefront Girls".

Ok.

Then there's nothing surprising about it.

After all, the popularity of the Battlefront Girls is indeed quite high.

Not to mention that after the first episode of the animation was released before the Lunar New Year, it has finally reached the point of airing the full episodes after such a long period of preparation.

After confirming the information, Dawei turned his attention back to the game, since he knew very well that within miHoYo, watching the Battlefront Girls anime was out of the question.

There are quite a few people who play Battlefront Girls.

This is normal.