Game development begins with destroying Girls' Frontline.

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Any company that focuses on anime and manga will more or less experiment with other companies' products.

however.

Just as David turned his gaze away, he saw a somewhat unbelievable scene on the tablet.

"Isn't this a live stream of the Girls' Frontline anime? Why is Arknights involved too?"

He clearly saw it on the screen.

A scene from Arknights appeared.

Since we just talked about the globalization of Arknights today, Dawei is still sensitive to this scene.

I'm too lazy to look at other people's tablets anymore.

He wasn't a Blizzard fan, so he opened his phone...

Open Bilibili.

Upon entering the homepage, a large banner above the screen links to the global broadcast of the Girls Frontline anime.

"Bilibili has completely become Xinghuo's publicity machine. Every now and then, Xinghuo is always the one doing the publicity. When we try to invest in publicity, they say this won't work and that won't work."

David complained as he looked up at the screen.

He quickly entered the playback interface.

Chapter 351 Don't fall for it! Lin Li is trying to force you to spend money!

The premiere of the anime "Battlefront Girls" will once again be a global live stream, starting at 10 PM.

There were still more than ten minutes before the animation started.

The format remains the same as the global New Year's greeting festival live streaming solution, with global players providing real-time translation.

But it's different from before.

Previously, whether it was the anime "Girls' Frontline" or the global New Year's Festival, the main program started with a black screen.

It's essentially a chat room where players can chat.

but now.

The image appears before the main feature begins.

However, these images are not from Battlefront Girls, but rather advertisements for Spark Games. However, they are not ordinary advertisements, but rather advertisements in the form of animation.

For example, what David is watching right now.

It's an advertisement for the skins of the girl group Battlefront Girls.

Yes... a skin that actually has ads.

The advertisement is basically about a humanoid and a commander going shopping together, and then AR15 takes a liking to an outfit in the store.

After trying it on, I wanted to show the commander whether it looked good on me.

As it turned out, the commander had already gone ahead with TOZ-81 to buy ice cream on Mars. So, AR15, left unattended, swayed her skirt a couple of times before changing her clothes back into normal.

The camera cuts again.

When they returned to base that evening, the commander knocked on AR15's door, carrying a gift box.

The gift box contained the clothes AR15 changed into.

The commander scratched his head.

Said a word.

"You look great in it, so I bought it for you. Would you like to try it on?"

AR15 then lunged forward and hugged the commander.

"commander!!"

The video ends, and the advertising slogan appears.

Buy it now if you like it!

[AR15, Pink Love Skirt JK Limited Edition, 9% Off Now Available]

Following this advertising slogan is a playful M4 voiceover.

[AR Squad's entire skin line is 8% off, please buy one for us too, Commander!]

After watching the ad, David exclaimed, "Wow!"

Can you still play like this?

In particular, after the advertisement ended, a direct link to the online store actually popped up on the left side of the video.

"Does anyone actually buy it?"

David clicked on it out of curiosity.

This store requires players to log in to their own accounts. The data is shared with the game. After opening it, you will see the AR15 JK skin.

A pink high school girl with white stockings, plus a weapon with pink and white paint.

It's definitely a skin that should be released for a game that's been running for two years.

Next to the store page, a long list of "XXX has already purchased..." appears.

This also proves the effectiveness of this product-selling animation.

"Damn it, Lin Li is trying to trick you into spending money! Don't fall for it!!!"

David roared inwardly.

But he only roared; he knew very well that players had no resistance to this.

Then he immediately started thinking.

Could you please include this feature in Honkai Impact 3?

Hmm, how about adding this to this year's swimsuit storyline?

I pondered for a while.

David switched the interface back to the live stream.

At this moment, another advertisement was already playing in the live stream, an advertisement for Arknights.

It's a montage of scenes from a game animation, and it looks really cool.

After the advertisement ended, a one-click reservation popped up.

David also ordered some.

Clicking on it revealed that it was a global pre-registration link for Arknights. Originally, Arknights' global pre-registration numbers were only about a million more than Honkai Impact 2.5, mainly due to the difference in overseas pre-registrations.

After that advertisement, David watched as the number of pre-registrations for Arknights around the world began to surge again.

"That's a bit of a foul!"

"How could you use the global popularity of Battlefront Girls to drive traffic to Arknights?"

"That's not martial ethics!"

He cursed inwardly.

But David also knew that this was precisely the advantage of Spark's global marketing efforts.

He just didn't expect that Spark would use the Girls Frontline anime live stream as a way to attract viewers.

This is indeed a completely new publicity and distribution channel.

Thinking about it this way, Spark's global marketing and promotion is actually much better than miHoYo's own marketing and promotion.

After all, it's in the global market.

Spark has FGO, Battlefront, and Starry Sky Exploration, these are all examples of IP transformations...

There's also a global carnival in April. Judging from the popularity of the New Year's Festival, this carnival will be even bigger. Thinking about this...

David doesn't find fried chicken appealing anymore.

Afterwards, Dawei watched a few more advertisements, most of which were related to Spark Games.

There are vendors selling game skins, introducing storylines from other games, and even selling merchandise.

Without exception, all of these advertisements were presented in the form of animation.

And the quality is not bad.

These ads add up to almost 20 minutes...

However, the players watched with great interest and were not at all disgusted. This suddenly reminded Dawei of a popular video blogger on Bilibili who used to edit together advertising lines and animations. Each of his videos had a lot of views.

then.

It's actually quite normal for an animation like Spark to be successful.

After all, the promotion focuses on the game content, and the animated presentation is indeed quite interesting.

In addition, those who can watch anime are all fans of Battlefront Girls.

The acceptance rate and advertising efficiency will naturally be higher.

Even 5 minutes before the broadcast started, the animated ad stopped playing.

Many comments are being posted.

Outrageous comments demanding the official release of new ads, indicating that viewers hadn't had enough.

There are still people commenting.

Seeing this, Dawei was truly moved.

miHoYo's current revenue is actually quite good, including the optimistic data for the beta version of "Honkai Impact 2.5", which is conservatively estimated to generate at least 5000 million RMB in monthly revenue.

But Xinghuo is richer than them.

"Who's spending money on FGO...?"

One game, FGO, single-handedly elevated Xinghuo from a company with revenue roughly equivalent to miHoYo to a level nearly equivalent to Tencent.

Many industry insiders view FGO much like mobile game developers view Honor of Kings: you know it makes money, and you know why it makes money, but you just can't share its user base.

Unless you can create another WeChat or an IP with global influence like Fate.

Also.

Unlike Tencent, which made a lot of money from Honor of Kings, most of the profits were just numbers and not entirely unconverted.

Overall, the money wasn't spent wisely.

But after Xinghuo received the money from FGO.

They really dared to spend that much.

Whether it's the New Year's Festival, the Global Carnival, the acquisition of animation studios, the expansion of global studios, or even the creation of platforms now.

It can be said that Spark maximized the monetization of FGO's revenue into influence.

That's what makes Spark so terrifying.

I'm not afraid of geniuses in this world, I'm afraid of geniuses who work even harder than ordinary people.

It is precisely because of its strong financial resources that Spark has the foundation for its current globalization.

Chapter 352 Girls on the Front Line Anime with Promotion

Like this idea of ​​adding creative ads before animations, it seems like a simple and easy idea to come up with.

But actually.

When you try to imitate, you can't even take the first step.

To make this happen, you first need an animation production team that completely obeys you.

this..

Buying an entire animation company just for marketing purposes? Only a company as well-funded as Spark could afford that.