Game development begins with destroying Girls' Frontline.

Page 486

"I want too!"

Lin Li was quite direct.

"I have no inspiration."

He wasn't lying. Writing inscriptions is something that should be done spontaneously. If you don't have inspiration, there's no need to force it, otherwise you'll lose the original meaning of the inscription.

But the people below didn't know how the message was spread.

As the message was passed around, it became: you have to produce results! Without results, Mr. Lin has no inspiration!

Chapter 47 Changes in Momentum

Heroes of Might and Magic III Remastered unexpectedly became a huge hit overseas.

This naturally has a profound impact on the domestic market as well.

After writing the three words "Indeed awesome".

Lin Li and Su Shanshan talked about this when they were resting at home after having dinner.

To be honest, even Lin Li himself didn't expect Heroes of Might and Magic 3 to become so popular.

It's quite a shame that a remastered version, which turned out even better than Spark's previous "Future Frontier," is so good.

"Didn't you think of that? Then why did you go all out with the marketing for Heroes of Might and Magic III Remastered?"

Su Shanshan clearly did not believe Lin Li's statement.

But what Lin Li said was true.

As for Su Shanshan's other question, Lin Li also provided an answer.

Why spend so much money on marketing Heroes of Might and Magic III Remastered?

"The reason is actually very simple: investors don't care about reputation, they only care about returns."

There are some things Lin Li won't tell outsiders.

But for Su Shanshan.

He held nothing back.

On the one hand, Su Shanshan is one of our own, and on the other hand, Su Shanshan has a high level of understanding in this area, from the beginning of her business to now.

In just two years.

Lin Li's ability to handle things so skillfully stems from his vision for the future and his more than ten years of experience.

Su Shanshan has nothing.

Being able to stay by Lin Li's side, keep pace with the company's rapid development, and still maintain a stable position as the company's second-in-command—this is something that cannot be demonstrated by mere intelligence.

Therefore, Lin Li is sometimes happy to share his experience with her.

"Our competition with Penguin is no longer just about players, or rather, it's not just about players."

"Is that a distribution channel?"

Su Shanshan, who had just finished her post-meal exercise, was clearly very interested in this topic.

Lin Li smiled and nodded.

"Yes and no, to be precise, it's capital."

"capital?"

Lin Li then began to explain.

For Spark to compete with Tencent in the country, the biggest challenge has never been the players.

And it's the people who decide what games players can play.

Some people might say...

Does such a "person" really exist? How can they be so powerful that they can even decide what players can play?

It really does exist.

This person is called "Capital".

They are a vague yet real entity.

Currently, domestic capital is blindly devoted to Tencent and NetEase.

When they became obsessed with this money-making model, the game developers they invested in also began to believe in it.

Ultimately, it becomes a situation where if you don't use this approach, no one will invest.

They may even face malicious competition.

Money can make the world go round.

No matter how idealistic you are, your investors will tell you, no!

That's how the market works. Either you change, or you die. Choose one.

This system existed in the previous life as well, which is why a lot of post-Genshin Impact games, even though they know that players are already very disgusted with the Mi Home three-piece set, still insist on including it.

Essentially, it's the same as the pay-to-win games of yesteryear.

Because capital is blindly optimistic about miHoYo's model, or in other words, because distribution channels only recognize miHoYo's model.

Only those who do this can secure investment.

Even for internal projects of large companies, only projects that do this can be approved.

This is why, in the current timeline, Starfire enjoys such a good reputation among players.

However, in China, a considerable number of developers still choose to use Tencent as their agent.

It's because of the people who invest in them.

Between Spark and Penguin, I chose Penguin.

reason?

It's quite simple, because capital investment isn't driven by sentimentality.

Their purpose is very simple.

It's money.

Take the marketing campaign for "Red Alert Online" as an example.

Despite the overwhelming criticism upon launch, which required the public relations department to work overnight, Red Alert Online ultimately avoided being shut down due to the backlash.

Even due to word-of-mouth, the DAU (Daily Active Players) of "Red Alert Online" dropped from over 400 million on the first day to only 90 on the second day, and even further to only 70 on the third day.

But so what?

This daily active user count is not bad.

For reference, the daily active users (DAU) of the previous game, Red Alert Online, was only 92 on the second day of its launch.

From the perspective of investors, the more than 4 million daily active users on the first day and the revenue of more than 100 million yuan in three days prove that Tencent is indeed capable.

not to mention.

Your Spark Mode is only impressive because you, Linli, are incredibly skilled, and your gameplay is superb.

But the question is, what does your awesomeness have to do with me?

On the contrary, it is the distributors like Tencent, who can sell bad games, that are favored by investors.

What does it mean for a company to generate over 100 million RMB in revenue in three days?

It's even more exaggerated than the 7 million RMB in revenue contributed by "Red Alert Online" in its first month.

It can be said that "Red Alert Online" exists in both the previous life and this timeline.

They were all severely criticized.

However, commercially, it is a prime example of Penguin Games' success.

They plagiarized and exposed a successful game.

By leveraging intellectual property or nostalgia, they can package themselves and disguise excrement as chocolate as possible.

Then, they spend a lot of money on marketing and advertising to buy users and acquire players.

In addition, various tactics are used to force users to spend money, thereby increasing the paid subscription rate.

Of course, this is the timeline.

Because the reputation of "Red Alert Online" collapsed, it collapsed so badly that even its own mother wouldn't recognize it.

Therefore, after sweeping up 1 million in revenue in three days.

The overall daily active users and daily revenue are all below the eyebrows, which is considered amputation.

It's completely over.

However, none of this is actually fatal for penguins.

Most fatally, many investors have begun to have higher expectations for the Spark model and the future of the Spark platform.

To put it bluntly.

Previously, no matter how powerful Xinghuo was in the world of anime and manga.

The investment community didn't believe that Spark could really stand on equal footing with Tencent, but now, things are different.

Thanks to the success of Heroes of Might and Magic III Remastered.

The Spark platform began to attract a large number of ordinary players to join the Spark system.

The capital market was surprised by this.

Ubisoft's stock price even surged for several days because of the popularity of Heroes of Might and Magic III Remastered on Spark.

Lin Li currently has no need for capital, nor is he able to deal with "capital," because this enemy does not exist.

What he needs to do is gradually adjust the balance, making more investors believe that Penguin Games is a thing of the past, and Spark is the future.

Even though this is hard to believe, especially for the "majority" who are used to Tencent dominating the Chinese gaming industry.

But Lin Li is indeed slowly changing all of this.

The shift in capital has enabled more developers to log in to the Spark platform.

For players, they don't feel much difference. What they do feel is that the number of players on the Spark platform is slowly increasing. Friends who used to only play League of Legends suddenly asked if Heroes of Might and Magic 3 is fun.

A friend who previously only played Honor of Kings suddenly mentioned Dimensional Battlegrounds.

These subtle influences may seem insignificant.

This is also part of the overall trend.

That's how trends are formed, accumulated little by little.

Chapter 48: Another Master? The Legend of Sword and Fairy!?

End of march

While Penguin was still confused by the Bao Si character in Red Alert Online.

The Chinese internet is buzzing again because of a new topic.

This topic is currently the number one trending topic on Weibo.

"Spark is about to remake The Legend of Sword and Fairy!"

The origin of this topic is quite peculiar.

A group of longtime fans of the Legend of Sword and Fairy series left a message on the Spark website's message board after seeing the success of the Heroes of Might and Magic III remake, asking if Spark had any plans to remake The Legend of Sword and Fairy.

It was just a casual question, but the official response from Xinghuo was quite interesting.

[Spark has reached a cooperation agreement with Softstar Entertainment, and the copyright of The Legend of Sword and Fairy is indeed held by Spark. However, there are currently no plans to remake it. Please be patient.]

This reply was published.

It shocked not only the players, but the entire industry.