Game development begins with destroying Girls' Frontline.

Page 487

Especially Beijing Softstar.

Keep in mind that at this very moment, "The Legend of Sword and Fairy 7" is still under development.

When reporters came to interview them, producer Yao Zhuangxian and art director Yan Han were completely dumbfounded.

Huh? The copyright was sold? Then what is "The Legend of Sword and Fairy 7"?

Impossible, absolutely impossible, this is FAKE NEW! It's fake news!

Their reactions were quickly relayed online.

Thus, the first twist in this matter occurred, with a large number of media outlets, especially those affiliated with Tencent, beginning to report that Spark had not obtained the copyright at all and was simply playing with the players' feelings.

But soon after Tencent's media outlets finished criticizing it, an announcement from Taiwan's Softstar Entertainment caused the situation to reverse again.

The announcement stated.

In August of this year, Taiwan's Softstar Entertainment did indeed sell the global IP rights to the games "The Legend of Sword and Fairy" and "Xuan-Yuan Sword" for 600 million RMB in one transaction.

In other words, Starfire could not only release a remake, but could even release a new original Legend of Sword and Fairy game.

The reason why neither Spark nor Softstar had publicly announced this information before is...

Also very interesting.

Xinghuo did not disclose this because it was part of a comprehensive plan.

Lin Li didn't even ask about it.

Looking at the IP of "The Legend of Sword and Fairy" alone, it seems very exciting, but when this IP is put into "Heroes of Might and Magic", "God of War", "Bloodborne", "Romance of the Three Kingdoms", "Age of Myths" and "Julius Caesar", it becomes very exciting.

It wouldn't be so conspicuous then.

After E3, Spark Global scours for the remake rights to old game IPs.

They can be described as spending money like water.

But these are all strategic reserves, like registering website addresses. The purpose is more to prevent others from doing it, rather than to do it all yourself.

Therefore, Spark has always kept a low profile when acquiring many old game IPs.

They were afraid that making too much noise would expose them.

It's not that I'm afraid of Tencent, but I'm afraid that EPIC and STEAM might make a move.

So after acquiring "The Legend of Sword and Fairy", there has been no further activity.

For Daewoo, it's even simpler; it's just that they haven't started writing their annual report yet.

That matter should have just passed.

This time, the matter escalated because of an unconscious reply from the staff at the Xinghuo official website.

Many game industry professionals have learned about the entire process.

For example, Chen Rui from Bilibili quietly posted a message on his WeChat Moments, saying sourly, "Sometimes a friend's unintentional showing off is the most hurtful."

Anyway.

Xinghuo's reply made the already lively end of October even more lively.

Throughout October, starting from the 25th, the gaming world was filled with explosive news every day. First, there was the Red Alert Online Bao Si, then the Heroes of Might and Magic III Remastered version became a hit overseas, followed by the continuous reversals in the copyright of Legend of Sword and Fairy.

It's so lively!

The final result confirmed that Xinghuo had acquired the copyright to The Legend of Sword and Fairy.

Many people were surprised by this news at first glance, and some couldn't even understand why.

In fact, in the past few years, Taiwan Daewoo was like the son of a landlord, constantly selling off its assets.

In 18, it sold 51% of its stake in Beijing Softstar to CMGE for 2.13 million yuan.

In 21, the mainland China IP rights of "The Legend of Sword and Fairy" were sold to CMGE for 5.3 million RMB.

In 24, they went a step further by selling the overseas rights to "The Legend of Sword and Fairy" and the global rights to "Xuan-Yuan Sword".

Incidentally, the reason why Softstar was able to sell the copyright of Chinese Paladin for 21 million yuan in 5.3 was also due to Genshin Impact.

What was the first thing that investors thought about when Genshin Impact became so popular?

The answer is IP overlay.

It was for this reason that CMGE took over the production of "The Legend of Sword and Fairy," which led to the later development of "The Legend of Sword and Fairy World."

If it weren't for the IP of "The Legend of Sword and Fairy" (also known as "Genshin Impact"), it wouldn't have sold for so much money.

Lin Li was unaware that Daewoo was short of money at this time.

It was simply because Xinghuo's strength was gradually expanding, and it was a natural progression.

After E3, when it came time to expand our global IP rights portfolio, our employees naturally started looking for domestic IPs, which led us to Softstar Entertainment.

Also because of Spark's global reputation.

Daewoo knew it was Xinghuo asking, and they really dared to make a bid, offering 8 million RMB in one round.

It was only then that Lin Li realized that Da Yu really wanted to sell his hen.

So after some haggling...

The final investment was 6 million.

Both sides were very satisfied, except for one thing: they forgot to notify Beijing Softstar...

However, this is not a big problem, since Taiwan's Daewoo never really took Beijing Softstar seriously.

Even after selling the copyright to Spark, they asked Spark if they wanted to buy Beijing Softstar.

Lin Li did not respond to the challenge this time.

Because he knew very well that Taiwan's Daewoo had no control over Beijing's Softstar.

In addition, Softstar Entertainment wasn't really interested in selling the game at that time; they wanted to see if Legend of Sword and Fairy 7 could become a hit.

If it becomes popular, we can sell Beijing Softstar for a high price.

~~~

Of course, for players...

How Softstar Entertainment sold the Legend of Sword and Fairy IP is actually not important.

Importantly, it was Spark that acquired this IP.

What's the surprise?

A surprise is when you think you won't get one, but you do!

Originally, players were just fantasizing about how the Legend of Sword and Fairy series could be remade like Heroes of Might and Magic III.

Suddenly, I realized that this idea seemed, very likely!

As a result, a large number of players started leaving messages on the Spark official website.

The Legend of Sword and Fairy has a considerable appeal in the country.

Moreover, there's the gem of Heroes of Might and Magic III Remastered preceding it.

Players are more enthusiastic than ever before.

In just one day, Xinghuo's official website received tens of thousands of messages.

The landline at Xinghuo's front desk was bombarded with calls.

The various "uncles" and their cronies each displayed their unique abilities.

The heated discussions have even affected the normal operation of Spark. With no other option, Lin Li simply posted information on the Spark website that Spark would soon be establishing reset studios in four locations: Suzhou, Hangzhou, Chongqing, Chengdu, and Shanghai.

They also stated that a remake of the Legend of Sword and Fairy series has been approved and the team is currently being assembled.

When it comes to project initiation, creating a folder counts as project initiation, right?

Chapter 49 Chen Zhou's Tears

Lin Li issued this announcement.

The domestic gaming industry is suddenly like it's Chinese New Year.

The sparks of inspiration, at this moment, acted as a catalyst, fanning the flames.

If it were any other company, even Softstar Entertainment itself, announced at this moment that it would be making a remake of Chinese Paladin 1, it wouldn't have received such a warm response.

But Starfire, the Starfire that just released Heroes of Might and Magic III Remastered, is an exception.

They got to experience what it's like for foreign players to watch the Heroes of Might and Magic 3 remake.

Even some players who are greedy and want more.

I'm starting to look forward to it.

When will the remake of Xuan-Yuan Sword be officially approved?

Lin Li himself is also very sensitive to marketing.

Seeing the momentum was so good, I casually logged into the pre-registration pages of "The Legend of Sword and Fairy 1" and "Xuan-Yuan Sword 1" on the Xinghuo platform.

And it matched the corresponding poster.

You know what, at this moment when the whole internet is buzzing with discussion, this trick really works.

Quite a few people actually downloaded the Spark platform, registered, and then just wanted to click on the reservation button and post a poster with their own ID on their WeChat Moments.

Add a few pretentious remarks.

Although it seems silly to true fans and gamers.

However, the formation of this trend is enough to show that the Xinghuo platform has really gained a lot of traffic this time.

Overseas, Heroes of Might and Magic III is a huge hit.

Domestically, news of a reboot of the Legend of Sword and Fairy series spread like wildfire.

Linli's strategy of acquiring and repurposing old IPs has already shown its effectiveness.

As for the Penguin's Crazy Fun Festival? Red Alert Online?

Who is it? From being incredibly popular with "Red Alert Online" to being universally condemned, and then to being completely ignored.

The fact that it happened in just a few days is truly heartbreaking.

It wasn't that it wasn't mentioned at all.

Some media outlets analyzed the matter and concluded that Tencent's success in managing Red Alert Online's public relations campaign was entirely due to Spark.

If it weren't for the huge success of Spark's Heroes of Might and Magic III remake, Red Alert Online would definitely have been heavily criticized for its quality.

Now, Spark has earned international recognition for the entire Chinese gaming industry, which is why Red Alert Online wasn't criticized so harshly.

Many practitioners are saying this.

Tencent's PR department should really give Xinghuo a big thank you.

Whether Tencent's PR team will give Spark a boost is unclear.

Anyway, Ma Xiao really wants to kowtow to the executives at Tencent right now.

"What exactly do you want?!"

The Penguin's Crazy Fun Festival aims to promote the WEGAME platform.

The Crazy Fun Festival hasn't started yet.

Penguins' reputation has already been ruined like this.

He's been reprimanded twice in the last two days in Ma Huateng's office.

Red Alert Online's reputation was ruined, and they were reprimanded once.

His reputation was ruined, he hadn't made any money, and he got scolded again.

"The darkest moment for Tencent Games!"

This is Ma Huateng's summary of the past few days.

"Dawn will eventually come."