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A news report has drawn the attention of all domestic game industry professionals back to China.
Just at the beginning of December.
The Press and Publication Administration stated that, in order to further strengthen cooperation between the Chinese and Japanese game industries, a China-Japan Game Industry Summit will be held in the capital on December 8.
This meeting is important, but not that important.
Because at the same time the State Administration of Press and Publication issued this announcement, it also issued a notice on the issuance of game licenses, and a total of 55 games received licenses.
Game license approval has resumed!!!
Chapter 88 International Influence
Almost instantly, the news spread throughout China.
This thing is absolutely crucial.
Everyone was cheering; the cold winter was over.
In particular, Tencent's stock price rose sharply after the approval of game licenses resumed, although it has not yet recovered to the level before the October hedging and Spark program.
But the overall trend is one of recovery, as if it has suddenly come back to life from the blows before Spark.
During an internal analysis meeting at Penguin.
Ma Xiao also shook off her dejection.
A smile returned to his face. At the meeting, he repeatedly emphasized that the reason WEGAME lost to Xinghuo was not due to a lack of skill, but rather to the problems of the overall environment.
Later on, they even went so far as to say it was because they didn't have a publishing license.
Without a game license, developers must consider overseas markets.
However, penguins are not popular in overseas markets.
Now that game licenses have been reopened, Tencent's advantage has returned.
In terms of domestic internet traffic, who can compare to Tencent?
The first thing Ma Xiao did after the news of the resumption of game licenses was confirmed was to announce that WEGAME's handling fees would soon increase.
"Next year, due to operational cost considerations, Tencent will increase the revenue sharing ratio for WEGAME from the original standard 10% and full-stack service 20% to a standard 25% and full-stack service 35%."
While WEGAME is not on par with STEAM in terms of market share, it is on par with them in terms of revenue sharing.
When Ma Xiao announced this decision, many people could not understand it.
At this point, Tencent was at a disadvantage in the competition, and even if it increased the revenue sharing ratio, its traffic advantage in China would still be evident after obtaining the game license.
But won't this cause problems?
However, Ma Xiao insisted on increasing the proportion.
"Buy high, not low. Just wait and see, someone will come."
As it turns out, as long as they don't let Tencent's people make games, they are still very good at these marketing tactics.
Ma Xiao has a very accurate grasp of human nature.
Tencent's WEGAME has announced an increase in its commission rate.
Quite a few manufacturers are starting to waver.
Many developers who had already stepped halfway into Spark have pulled their feet back.
Those developers who thought the tide had turned at Spark began to hesitate.
Regarding this series of changes brought about by copyright.
Lin Li remained completely calm.
The platform war between Spark and Tencent didn't just start now, and those who can still be swayed are simply opportunists.
What if we give it all to WEGAME?
They've gone, so be it.
It might not even be a bad thing for Xinghuo.
In addition, Lin Li knew that the license freeze would be lifted at this time when the license freeze began.
Therefore, Lin Li was well prepared for this attack.
A careful review makes it easy to see.
Lin Licai is the biggest beneficiary of the entire license approval winter.
He took advantage of the licensing winter and the time when Tencent was hesitant to act, and successfully revitalized the entire Xinghuo platform.
The Spark Game Development Competition, whose awards ceremony is about to be held, has tied the vast majority of elite game development teams in China to the Spark's chariot.
As the saying goes, "A scholar should be looked at with new eyes after three days of separation," and the Xinghuo platform had already passed its most difficult period.
At this time, the reopening of game licenses is indeed a boost for Tencent, but isn't it also a boost for Spark?
~~~
November 8st
imperial capital.
China-Japan Game Industry Summit.
A large number of journalists from both countries gathered here.
The venue was very large, with multiple sub-venues in addition to the main venue.
This China-Japan Game Industry Summit is a rare bilateral, officially organized, transnational summit related to the game industry, and it has many highlights.
The meeting was prompted by Abe's visit to China at the end of October this year.
The Japanese prime minister's first official visit to China in seven years did yield some results. Abe, who has been exploited by Trump, may have been motivated by pressure on the United States or other motives.
In conclusion, at this juncture, they have shown some sincerity.
Otherwise, the Chinese government wouldn't have used phrases like "coordination and cooperation" in its official media to describe Sino-Japanese relations as entering a new stage.
In this general direction.
Chinese and Japanese multinational corporations naturally want to seize the opportunity.
At the same time, the publicity department naturally recalled the achievements of Chinese game manufacturers in the Japanese game market, especially in the mobile game and ACG (Anime, Comics, and Games) fields, over the past year or two.
When it's time to perform, you should naturally perform.
Therefore, the Publicity Department and the Press and Publication Administration took the lead in joining hands with the Japanese Ministry of Education, Culture, Sports, Science and Technology to organize this game industry summit.
Because it was led by the government.
If a deal is signed on-site, there will be tax breaks for both sides.
Therefore, the delegations of both sides can be described as impressive.
In Japan, Sony CEO Kenichiro Yoshida, Nintendo CEO Shuntaro Furukawa, Konami, Capcom, Namco, Koei Tecmo, and Square Enix are among the companies represented.
Dozens of Japanese companies, large and small, all have their top executives.
On the Chinese side, Penguin's Ma Huateng, Penguin Games' head Ma Xiao, Xinghuo Linli, NetEase's Ding Lei, miHoYo's Dawei, Shanda, Perfect World, and a large group of gaming industry bigwigs all participated.
It is no exaggeration to say that the one or two hundred people attending the conference are all top performers in the industry.
This lineup alone is quite formidable even on a global scale.
This is especially true for journalists.
Normally it's difficult to interview even one person, but today you've managed to interview them all at once.
At 10:00 a.m., the venue was packed with distinguished guests, a veritable sea of honor.
The China-Japan Game Industry Summit has officially opened.
Anyone who has attended such a conference knows that no matter what the content of the meeting is, the first thing is always the host introducing the leaders and guests present.
When the names of the officials from both countries are read out, even if everyone sitting in the audience is an industry leader, they still have to applaud.
Soon after, the official leaders finished their introductions.
The host then read out the names of several more CEOs of Japanese companies; of course, it was impossible to read out everyone at this point.
That is, the names of several industry giants such as Sony, Nintendo, and Capcom were mentioned.
Interestingly, the applause varied depending on which name was called.
Companies like Sony and Nintendo received significantly louder applause.
This is quite normal, as these two companies are indeed giants.
Finally, it was China's turn.
As is customary in China, the host first read out the name of Penguin Ma Huateng, and the applause from the audience continued, at a volume of about half that of a Sony microphone.
Ma Huateng smiled, waved, and sat down.
Then, the host announced Ding Lei's name from NetEase. At this point, there were some whispers in the Japanese delegation's section, and the applause was sparse.
This left the Chinese delegation somewhat bewildered.
What puzzled them even more was when the two hosts read it out in Chinese and Japanese, respectively.
"Lin Li, founder of Spark."
At that moment, the audience erupted in thunderous applause.
The applause was so enthusiastic.
The leaders in the front row looked back and realized that the reason for the enthusiastic applause was that it wasn't just the Chinese delegation applauding; Japanese manufacturers were also clapping enthusiastically.
For some reason, an article from "Yilin" magazine that I used to read for fun suddenly popped into my mind.
"The best applause comes from your opponent."
Then another thought flashed through my mind.
"Spark's influence overseas is indeed terrifying."
Of course, this leader was also unaware that the reason why Japanese manufacturers were so enthusiastic was not due to so many hidden agendas.
The reason is simple: for Japanese companies, among the bosses of Chinese games...
They only knew Lin Li...
People like Ma Huateng and Ding Lei who don't care about the Chinese market are genuinely unfamiliar with them.
But Mr. Lin, they are really close!
Even the manufacturers sitting in the back row, because the host didn't call out Mr. Lin's name in the first two sentences, thought that Mr. Lin hadn't arrived yet, and they had been whispering among themselves.
Chapter Eighty-Nine: Sparks, Sparks! Why are there sparks everywhere?
After introducing the guests.
Then, an official from each of China and Japan went on stage to give a speech.
Next, Sony's global president, Kenichiro Yoshida, took the stage as a special guest to speak.
What else can be said in this situation?
The article promoted Sony's Huaxia Star project and highlighted the cooperation between Sony and Chinese enterprises.
Especially the collaboration with Spark.
When Kenichiro Yoshida spoke, he didn't think there was anything wrong with what he said, since Sony and Spark, in his view, were indeed very much in line with the theme of this summit.
It's worth bragging about.
However, while Kenichiro Yoshida was speaking enthusiastically on stage, the CEOs of Nintendo, Capcom, and Namco in the audience were looking at each other in bewilderment.
Among them, Nintendo's CEO, Shuntaro Furukawa, had a furrowed brow.
The reason they have that expression is quite simple.
We've got the same topic!
They all silently looked at their own manuscripts.
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