chsdbacks Page 543
Page 543
This thing is a knife, when everyone is carrying a knife and walking down the street.
You'd better have one too.
Therefore, Spark also has a sharp knife.
If you want to hedge, you can actually do so.
However, Lin Li did not want to go to such extremes.
The main battleground for public opinion is, after all, the United States.
Despite having investment from Tencent, EPIC is a genuine American company.
They are waging a propaganda war on American soil and against American companies.
This is actually very disadvantageous for Xinghuo.
Even if you win a fight, there's no benefit to it.
Xinghuo is, after all, a Chinese company.
Moreover, waging a media war over such a bizarre matter is just... well, let's just say it's ridiculous.
Lin Li thought for a moment.
A solution quickly came to mind.
He logged into his Twitter account.
"I heard Epic Games is releasing a new game? Coincidentally, there's also a new game coming to the Spark platform's game competition. Should we bet on the platform's popularity?"
Lin Li has quite a few followers on Twitter.
Although Lin Li himself rarely uses Twitter, the people in Spark America's operations department like to use Lin Li's account to post some breaking news, and occasionally they will also use Twitter to compile some of Lin Li's words and post them.
This is mainly because American players tend to like this kind of thing.
Moreover, Lin Li frequently appears on various occasions.
Therefore, he has many followers on Twitter.
This message was sent.
Soon, players commented below, asking Lin Li how to gamble and what the stakes were.
Lin Li's reply was...
"We'll bet on the first-week sales of the new game on our respective platforms. The losing side has to put the other side's ads on their own platform's homepage for one day."
With this reply sent.
A large number of players were clearly very interested in this bet, mainly because Lin Li's proposal was so interesting.
If the Spark platform or EPIC platform really does display ads for the other party's platform.
Haha, that would be so interesting.
All public relations efforts have a core underlying logic.
Lin Li's tweet actually bypassed conspiracy theories directly. Didn't EPIC say we were competitors?
Let's make a real bet then.
This logic is exactly what American players want to hear.
Stop arguing and let's fight. We'll see who the real hero is after we fight.
So soon.
Then some players started stirring things up and tagging EPIC.
As more and more people gathered to watch the spectacle, the nature of the matter began to subtly change.
This is actually Lin Li sending a signal.
The world of martial arts is not just about fighting and killing, but also about human relationships and social interactions.
If there is a tacit understanding.
This presents a great opportunity for competitive marketing for both parties.
Similar to the once-viral rivalry between Mixue Ice Cream and Luckin Coffee that went viral on Douyin.
Eric Nathan's brainwaves matched very quickly.
Soon, all the media outlets that had been targeting Spark stopped talking about Spark conspiracy theories and instead turned their attention to reporting on the numerous tweets.
Eric Nathan quickly found his account and immediately replied to accept the challenge.
He then casually mentioned that Spark's new game only needed to sell half the number of Fallout 76 games.
After all, Fallout 76 is a highly anticipated AAA game, the kind of game real men should play.
Chapter 119 I'm Going to Play 3A?
What's the scariest thing about arguing?
The worst thing is when there's no one to talk to.
Now that they've started arguing with EPIC, this mockery is understandable.
Lin Li also responded on Twitter.
"The criterion for judging a game should be whether it is fun or not, rather than whether it is a AAA game."
"Since EPIC has a game coming out, the winner of our Spark Games competition, although not a AAA title, is still quite good. The gameplay of The Scroll of Taiwu is very interesting, and it's still uncertain who will win in the first week's sales."
Lin Li's reply.
He seems to have lost his temper and is acting out of spite.
After all, comparing ordinary games with AAA games seems unreliable, but Lin Li's internal logic is actually the same as Eric Nathan's.
They argue fiercely, but it's all just marketing tactics.
Lin Li's plan was to resolve the public opinion crisis and, incidentally, promote the upcoming release of "The Scroll of Taiwu".
Why recommend The Scroll of Taiwu?
There are many reasons, but they can be summarized in one sentence.
A thousand pieces of gold to buy bones.
As for whether Eric Nathan will accept the bet?
In Lin Li's view, someone who can come up with the idea of smearing himself and then come out to explain himself is someone who can do that.
You'll definitely be able to understand his actions.
In fact, Eric Nathan did understand Lin Li's actions.
However, at the same time, he also felt somewhat insulted.
Even if your Spark is trying to divert attention or engage in a "collision marketing" strategy, you should at least choose a well-known masterpiece to "collide" with.
Even if you just bring out that old show, "Future Defense," that would be fine.
I'm about to launch a super big IP.
A new installment in the Fallout series.
The first online game in Fallout history.
What is that thing? A winning entry from the Spark Games Competition?
The Scroll of Taiwu?
A name I've never even heard of. A competition at the level of an indie game? Can the games selected compare to Fallout?
That's absolutely hilarious.
That's what Eric Nathan thought, and that's what he did.
In his view, Lin Li had completely lost his mind and was resorting to any means necessary to deal with public opinion.
Thus began a heated exchange of words between Lin Li and others.
Eric Nathan remained very relaxed.
Basically, it's about going back to the starting village at max level and killing mobs.
"The advertisements to be placed on the Spark platform have already been planned."
"We don't need to leave it for a whole day, just one hour is enough, otherwise it would seem like we won unfairly."
"If their sales exceed 50, I will promote them on my Twitter account for free."
"More than radiation? Hahaha, maybe the sun is more likely to rise in the west."
~~~
In response to Eric Nathan's "mocking" tweets.
Lin Li's response mainly focused on the differences between AAA and small-to-medium-sized games, and insisted that AAA games only have an advantage in terms of framework, and whether they are fun or not depends on the details.
all in all.
Both sides have their own supporters.
Comparatively speaking, there are many more players who support the Fallout series.
On the one hand, the Fallout 76 trailers look pretty good so far, but on the other hand, Starfire and the Starfire platform haven't really shown any dominance in pure single-player games.
However, overall, the Spark and EPIC thing is mainly happening overseas, primarily on Twitter.
If you're talking about competition, then it is competition.
If you were to say it was a tacit agreement to mutually capitalize on trending topics and promote themselves, you could call it promotion.
For EPIC, he wanted to promote Fallout 76.
For Xinghuo, Lin Li knew very well that he couldn't ride the coattails of EPIC's popularity right now, but once Fallout 76 died, that would be a different story.
That wave of traffic is really valuable.
Even if something unseen happens in this world, like a butterfly effect, and Fallout 76 doesn't die out, The Scroll of Taiwu can still make a comeback thanks to its sales and the earlier success of Fallout 76.
By going head-to-head with world-class IPs, they can also attract some traffic back.
In any case, this is a matter between Spark and EPIC.
However, after this matter had been brewing abroad, it was brought back to China.
Things started to get a little strange.
The huge IP gap between "The Scroll of Taiwu" and "Fallout 76" has caused most domestic manufacturers and even players to be disappointed.
Many people felt that Spark's bet with EPIC this time was a bit inexplicable.
After all, in the eyes of outsiders.
This is Lin Li deliberately provoking trouble.
"The sparks have drifted away."
"There is a lack of basic respect for major foreign works."
"Is The Scroll of Taiwu really that fun? Can it even protect you from radiation?"
Even the most confident Spark players are not optimistic about this bet.
Many media outlets affiliated with Tencent.
It also includes Starfire and EPIC, as well as The Scroll of Taiwu and Fallout 76.
Pull out the data and compare them one by one.
EPIC's data on Fortnite alone overseas is almost equivalent to half of the Spark platform's.
The first game in the series was released in 1997. How many years has it been since then? What is the cumulative number of players and the state of the player community?
In short, I'm not optimistic about Xinghuo.
It's not just Tencent's media outlets.
Even 1717 and Starry Sky, when introducing The Scroll of Taiwu, were not optimistic about this bet.