Game development begins with destroying Girls' Frontline.

Page 544

"I hope this young work will not be defeated by external factors."

This is a rare event on the internet where there is a collective lack of optimism towards Xinghuo.

Of course, this is ultimately just Lin Li's personal behavior on Twitter.

And it's highly likely to be a marketing prank.

Anyone with a brain can see that.

Even someone without a brain can see from media analysis that these two companies are faking their argument, it's all marketing.

Some media outlets even brought up the welfare marketing campaigns that Spark and miHoYo used to run back then.

Therefore, this matter is in a general state.

They started arguing, but the bystanders didn't join the fight; they just watched from the sidelines.

The hype has started, but it hasn't fully taken off yet.

Ordinary players would simply mark the news as read and then report back later.

That's it.

However, regardless of the current state of this trend, as long as there is a trend, there will be people trying to ride it.

For example, the newly launched Shengqu Games.

Before even trying to capitalize on this trend, Huang Yi had already voiced his opposition at the meeting, saying that it was neither a good thing nor necessary to try to ride this wave of attention.

However, Yu Zhong doesn't see it that way. His two years at Tencent have instilled in him a strange obsession with trending topics.

Tang Yan also felt that they were both doing publicity and promotion.

Having a trending topic is better than having none.

If gentle persuasion doesn't work, then force it.

So, just as EPIC and Starfire were locked in a fierce battle...

Shanda Games has officially announced its name change; it's no longer called Shanda! From now on, it will be called Shengqu Games!

They also announced that the Shengqu Games platform will be launched next year.

"Using the anime/manga fan-centric approach to cultivate the younger generation"

These are the exact words spoken by Tang Yan, president of Shanda Games, at the press conference.

On this basis.

Shanda Games has also proposed the concept of "2D+".

What is "Anime & Comics+"? Simply put, it's about leveraging the unique cultural appeal of anime and comics (ACGN) and the interactive methods used by ACGN users to acquire and maintain an increasingly broad ACGN user base.

Chapter 120 Mr. Lin said, "You can defeat radiation!"

This speech was met with cheers and applause that lasted for several minutes at the press conference.

However, this series of high-sounding terms did not elicit any reaction from the market.

Players and media alike.

The renaming of Shengqu and the launch of the Shengqu Games platform are met with indifference.

They also have absolutely no interest in Shengqu's ACG (Anime, Comics, and Games) strategy.

This indifference and disregard were clearly unexpected by Shengqu executives.

Why is there no news about your publicity and marketing efforts?

Faced with the big boss's questions.

Tang Yan felt a little embarrassed.

We're a well-established manufacturer, don't we have any supporters?

Uh... there really isn't.

Even though Shengqu increased its public relations investment and more media outlets reported on Shengqu's name change.

There has been no feedback from the players.

Everyone is focused on the bet between Spark and EPIC, and the discussion revolves around the possibility of seeing EPIC ads on the Spark platform if Spark actually loses.

This time, Tang Yan really couldn't hold back anymore.

There's no other way but to release some of the information that was originally planned for release next year.

They announced a series of game plans related to "anime +".

For example, the anime-style rhythm game "Destiny Diva".

And Girls' Frontline 2

However, two news items that Shengqu itself considered to be explosive still failed to generate a response in the market.

A flurry of attacks, but the damage was all 0...

Not only was Shengqu itself a bit confused, but even the other established game companies watching were also quite bewildered.

What's going on? Why is there absolutely no discussion about it?

However, this is the reality.

The user acquisition methods of established manufacturers are still stuck in the ancient times.

Back then, you'd buy a front page ad on a gaming website and spend money advertising on Baidu.

Players then flooded in.

But now, the entry points for players have changed. Tencent controls QQ and WeChat, ByteDance controls Douyin, and there's also Spark's home base, Bilibili, and even the Spark platform and TapTap on mobile phones.

These are the real traffic entry points.

You're not building influence in these areas; you're still relying on advertising on gaming websites and Baidu.

These ancient promotional channels, while having some influence, were practically negligible compared to the costs invested.

Everyone has actually noticed this change.

It's just a difference in perception.

Spark and a whole host of common sense about new forces.

To these unambitious old folks, it's still a new thing.

Before today, these old folks weren't so aware of the weakness in their publicity efforts, so the contrast was particularly stark.

In this situation.

Not only was Shengqu anxious, but Yuzhong was also anxious.

He compromised and didn't even embezzle the animation budget for the project, but the first game's initial traffic was like this?

And let's not even talk about his own games.

On the first day of its launch, the entire Shengqu Games platform saw fewer than 100,000 downloads and installations.

Even if this platform was set up just to ride the wave of trending topics, it's still incredibly garbage.

Yu Zhong, who had been with the penguins for a while, simply couldn't stand it anymore.

Although penguins have many problems, when it comes to generating traffic...

That really happened just like that.

Having been a member of Tencent's Softstar Entertainment for many years, I'm genuinely disappointed by Shengqu's lackluster marketing and promotion.

That's the level of efficiency.

Even if Girls' Frontline 2 does anime promotion, the results are hard to predict.

Think of this.

Yu Zhong sighed and decided to go first.

So in an interview, he pulled out his signature move: mockery.

"Shengqu has a user base far exceeding that of Xinghuo."

"Spark's provocation of EPIC is completely irrational."

"Objectively speaking, Spark does not yet have the strength to challenge EPIC and STEAM."

"Girls' Frontline 2 will become a powerful tool for Shanda Games to enter the ACG (Anime, Comics, and Games) market."

Yu Zhong's clownish antics successfully drew the players' attention, and then everyone checked his background.

They all wore strange smiles.

what?

So it was you, you clown?

However, at this moment, Yu Zhong really showed what it means to be famous even if you're not famous, after his jumping around like that.

Hey, don't worry about it, a whole bunch of people are coming to yell at you.

Traffic is much better than before.

Moreover, as the video was released and more people watched it, the comments section was no longer just filled with insults.

There are still many people who support Yu Zhong.

Some people, against their conscience, call Black Myth garbage, the dregs of Chinese games.

At this time, Xinghuo was far from having the same prestige as Hei Shenhua, who was "the first college student in the village."

Furthermore, from the current perspective, Fallout 76 is far superior to Spark in terms of marketing, IP, and production scale.

The emergence of "rational and objective" individuals is not surprising.

~~~

Amidst the noise and commotion, December 25th arrived.

The first game in the overall winners group of the Spark Games Competition, "The Scroll of Taiwu," went on sale on the Spark platform two days before the release of "Fallout 76."

EPIC China, EPIC headquarters, even posted a rather gentlemanly tweet at this time.

Best wishes to "The Scroll of Taiwu"! May it achieve great success.

Of course, EPIC added a sentence after that: pre-ordering Fallout 76 will get you a new bonus badge, a bunch of campfires that can explode.

This sparked a wave of laughter on Twitter.

Domestically, EPIC China didn't include this sentence.

But the media, who never miss a good spectacle, didn't care about any of that and widely reposted EPIC's mockery.

This sparked excitement among domestic "haters" and a certain unnamed Tencent PR team.

"Are these people blind? EPIC is clearly mocking us, and they're turning around and saying we're wrong."

"This is truly outrageous."

A hotel in Suzhou and Hangzhou.

A group of producers were sitting in Eggplant's room, pointing at his laptop.

They were all participants in the Spark Games Competition.

Because an awards ceremony was about to be held, they gathered here from all over the country.

Logically speaking, they should be considered competitors.

But as the competition progressed to this point, their competition was essentially over, and their rankings were already determined.

It was this competition that brought them together.

Throughout China, if we were to ask who cares most about the success of "The Scroll of Taiwu", it would be...

Besides eggplant, these are the only ones that come to mind.

"Stop it, stop it, it's already on sale!"

"Quick, quick, take a look at the graph."