Game development begins with destroying Girls' Frontline.

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Attract attention by reporting various data from EPIC.

They highlighted their strengths, and most importantly, announced that they would be giving away games starting in December.

The reason EPIC did this is because it's the end of the year.

Everyone's reporting last year's data, but EPIC's data really doesn't look good.

The strategy of giving away games for free, coupled with the huge success of Fortnite, made EPIC's registered user numbers look quite good, but the actual sales data for third-party games was much worse.

According to this insider.

"EPIC's sales figures are ugly, and the executives are disgusting; how could they come up with such ugly marketing methods?"

to be frank.

Lin Li was genuinely taken aback when he saw this news.

They immediately began to marvel.

EPIC's marketing department is truly talented; how come I never saw EPIC pull off such a shrewd tactic in my past life?

On this side of Earth, while Lin Li was marveling at the scene...

EPIC's head, Eric Nathan, was so angry that he yelled and screamed in his office.

"Delete that post! Delete it!!"

As the saying goes.

Hit people without slapping their faces, and curse people without revealing shortcomings.

This post has really exposed EPIC's true colors.

He was already very anxious lately.

Since E3, EPIC has lacked influence due to a lack of major titles.

Some time ago, after the Heroes of Might and Magic III remake became a hit, EPIC also started looking for IPs to remake.

However, finding an IP to reset always takes time, and after Heroes of Might and Magic III Remastered became popular, he wasn't the only one looking for an IP.

They initially approached Microsoft, but Microsoft didn't really engage with EPIC because they needed to use the remastered version for XGP themselves.

EPIC then approached several other companies, but either they couldn't reach an agreement or the IP's brand recognition was too low, so resetting it wouldn't make much sense.

This road is basically blocked.

However, as December approached, EPIC had an opportunity.

Bethesda told them that Fallout 76, which had been highly anticipated, had completed all development and was integrated with the Epic Games Store, allowing for exclusive Epic Games Store access.

Eric Nathan was very excited when he heard the news.

This is a very rare opportunity for EPIC.

Moreover, the one who pushed for Fallout 76 to be exclusive was none other than himself.

Therefore, the promotion of Fallout 76.

Eric Nathan took it very seriously.

In fact, with the help of Epic Games, Fallout 76 had a much stronger promotional campaign.

Some media outlets have even suggested that Fallout 76 will become an even more successful online game than GTA Online.

"It's absolutely worth $60! Absolutely!!"

These messages encouraged Bethesda's top management and also the head of Epic Games.

However, as time went on, the release date of Fallout 76 arrived.

Eric Nathan sensed something was amiss. The game was about to be released, yet the media was still focusing on Fallout 76, while there wasn't much coverage of the EPIC platform, which was exclusive to Fallout 76.

The promotional articles that EPIC bought before, once published, were like stones dropped into a pond, not making a ripple at all.

How can this be done?

Why did Eric Nathan spend so much money to bring back the radiation?

In order to draw attention back to EPIC, Eric Nathan began to orchestrate his own campaigns, attempting to artificially create some trending topics.

To be honest, at the beginning.

The effect is quite good.

Following the controversy, EPIC officially announced its data from last year, and also took the opportunity to strengthen the promotion of Fallout 76.

They also announced that EPIC would be giving away games after Fallout 76.

Several promotional campaigns have been very effective.

more importantly.

After that, in the promotional materials for Fallout 76, the protagonist became Epic.

When media outlets report on Fallout 76, they invariably mention that it's Epic Games' first exclusive AAA title, and that Epic Games will provide comprehensive online optimization for it.

It can be said that everything is developing in a positive direction.

Downloads of EPIC are also increasing with pre-orders of Fallout 76.

However, at this crucial moment...

Eric Nathan's self-directed and self-acted plan was betrayed.

"Of all times! Of all times!!!"

Chapter 118 Dare to Bet?

The timing is terrible.

Eric Nathan was furious.

When Lin Li saw the message, it was still daytime in the United States.

The leak on Twitter was quickly confirmed by news media.

EPIC's phone lines immediately went off the hook.

Reporters swarmed around Eric Nathan, asking him questions.

Is EPIC using victimhood for marketing purposes?

Is the debate about whether EPIC is a next-generation platform something that EPIC itself orchestrated?

Does Eric Nathan dare to answer?

dare not.

But he couldn't refuse to answer.

Not answering is tantamount to agreeing.

Therefore, Eric Nathan must answer, and the answer cannot affect the current plan.

In particular, it is essential to avoid impacting the release of Radiation 76.

So he had a sudden inspiration.

In the interview, he first stated that EPIC would never orchestrate such a thing.

"Our game giveaway event was in preparation since October this year, and we have already secured a partnership."

"Fallout 76 was also agreed to be an exclusive title back at E3."

"If we directed and acted this ourselves, why not earlier? Why now?"

"Moreover, have you ever seen a company that tries to gain attention by smearing itself?"

"The words of a former employee have absolutely no credibility."

"Finally, given Fallout 76's influence, we don't need to do this at all."

No wonder Eric Nathan became the head of EPIC.

His argument, a combination of denial and attack, actually made sense at first glance.

However, there are many intelligent people in the world.

Eric Nathan knew very well that this argument wouldn't last long.

So at the end of the interview, he chose the most effective tactic of all public relations and marketing strategies.

Muddy the water.

"This incident must have been deliberately orchestrated by someone with ulterior motives."

"Some people don't want to see EPIC rise to prominence."

After the interview ended.

Eric Nathan continued to search for a breakthrough, and soon, that breakthrough came knocking on his door.

“Boss, we’ve found the person who tweeted. His new job is at Spark.”

Eric Nathan heard this.

His face lit up with joy.

"Okay! Okay! Okay!!!"

After saying "good" three times, he immediately made arrangements with EPIC's public relations department.

So soon.

A large number of "rational and objective" people began to appear online, saying that the person who attacked EPIC had joined Spark.

It means they switched jobs to a competitor.

In this situation, is this post an exposé of EPIC's dirty deeds, or is it a sign that certain companies are continuing to suppress EPIC?

This argument quickly gained support from passersby.

A new topic has emerged on the internet in Europe and America.

Is it solid evidence? Is it Spark Entertainment that's smearing EPIC?

To be honest, for Xinghuo, things have developed to this point, it's truly a case of disaster strikes out of nowhere.

Xinghuo was just doing normal recruitment.

In the past year or two, Spark's rapid expansion has indeed given many practitioners around the world a new direction.

There's a saying in the Chinese gaming industry.

"If they won't keep me here, I'll go to Xinghuo!"

"At worst, I'll go to the Spark Reset Studio; that's better than working this lousy job of yours!"

Although most people are just talking nonsense.

However, it also fully expresses the thinking of people working in the global game market: after leaving a job, it's always a good idea to try your luck at Spark.

When Spark America accepted this guy, they had no idea he would be so audacious.

However, the people have already been received.

I passed all the interviews.

What else can we do? We can't just fire someone over something like this, can we?

Unfortunately, when Spark America received inquiries from reporters, all they could do was give the same three public relations responses: it wasn't me, I didn't do it, and I was unaware of it.

This is the response.

Clearly, there was no way to stop EPIC's public relations efforts; they were still mobilizing the media to try and pin the blame on Spark.

That's a bit unethical.

"The rules of the martial arts world dictate that one should stop when it's time to strike. This young EPIC really lacks martial ethics."

Lin Li sighed with emotion.

I've decided to deal with it a little.

For multinational companies like Spark and EPIC, the public relations department has a lot of power, just like Lin Li said a long time ago.