Game development begins with destroying Girls' Frontline.

Page 585

Isn't this a typical ML (massage) scenario? Why are you guys criticizing it? That's why I said ML is no good, you're all out of your minds.

The reason why the internet is called an online army is because it is a network of online trolls.

It's because they are inherently impossible to persuade, and they cannot possess rational cognition.

Secondly, online trolls receive official support; while your comments may be deleted, their replies won't.

Those comments that ordinary players find idiotic, if you look closely, are very likely posted by paid trolls.

Many players believe that online trolls are only involved in smearing manufacturers.

In fact, all you need to do is use your brain to think.

Are the public relations departments of big companies really that stupid?

He knows to delete your post, so why doesn't he know to ask someone to speak well of him?

Even a barbecue stand owner knows to spend money to buy good reviews; don't they know that?

This is not a problem with any particular manufacturer.

It's the entire industry.

And even on a larger scale, wherever there is an evaluation system, there will definitely be one.

Therefore, this cannot be attributed to miHoYo's problem.

Such is the general environment.

This is practically an open secret within the industry.

Qin Yi didn't even give a heads-up before the naval forces arrived.

Because of the help of online trolls.

miHoYo successfully turned a crisis into a war of words within the community.

Let me emphasize this again.

Players are inherently at a disadvantage compared to developers, especially large ones.

Like Tencent and NetEase.

No matter how much you rush at him, he won't pay any attention to you.

Because Tencent and NetEase are well aware that those who criticize and those who pay are not the same kind of people.

Mihoyo, on the other hand, already has a core fanbase due to the quality of its games.

Not many community managers are needed.

This allows them to suppress, or even counterattack, players and achieve control over public opinion.

So, when miHoYo's online army rushed in, a very interesting scene unfolded.

A big shot is live-streaming account merging.

Well known.

Arguing with someone can be very, very easy to get carried away with.

And online trolls are undoubtedly masters of arguing, because they argue for money, and in a sense, they are invincible.

This can lead to situations where, as the arguments escalate, some players actually lose their temper and get really carried away.

What can they do at this point?

These players, caught up in the moment, chose the most extreme approach.

Merge accounts, delete accounts, abandon the game.

"Fine, I'm not playing anymore!"

Do you remember that saying?

The manufacturers who are players are weak and powerless.

Many ordinary players sometimes don't understand why top players fuse accounts.

Why bother?

After all, it's an account that I've worked hard on, spending time and effort on.

Some players even believe that these big names are just trying to gain attention, or that they were hired by competitors.

Just like many people can't understand why Liu Zi would disembowel himself to extract powder when bullets were flying.

But actually, it's not that complicated.

People are angry, slandered, or overconfident.

The act of fusing accounts for self-verification is actually quite normal.

Back when PDD played Justice Online, a bug caused his guild to lose a battle. At first, the official team remained unmoved, but in the end, even this top streamer could only prove himself and refute those Justice Online players who questioned him by fusing his account.

When these top streamers encounter problems and cannot find solutions, they can only resort to merging their accounts to fight back.

What about regular players?

Why does this happen?

It's because players find themselves unable to vent their anger no matter what they do.

When people can't vent their feelings of helplessness, a wave of abandoning the site follows.

The case of being lost indefinitely is a good example.

No matter how much feedback players give, the official response remains completely nonexistent.

So the player simply chose to leave.

Some big shots chose to merge their accounts.

You all think I'm joking, right?

I've already melted down my account, this can't be a joke!

And this is precisely what manufacturers fear most.

Online trolls can control public opinion, but they can't control angry players who want to melt down their accounts.

According to online trolls and some "players," people who quit the game over such a trivial matter were going to leave anyway.

But at the company level.

This kind of account merging by whales will have serious consequences in many aspects, from revenue to reputation.

~~~

It's time for the next day.

Qin Yi entered the company as usual.

Players outside are currently in an uproar in the community, but this has not actually affected miHoYo's normal internal operations.

After all, no matter how genuine, enthusiastic, or noisy the players are, it doesn't affect miHoYo's employees getting paid.

This is also the root cause of why many manufacturers are slow to respond when problems arise.

This made the players even more excited.

For example, when Girls' Frontline 2: Exile was released, no one paid for it, but players still tirelessly commented on every official post and criticized the official team.

For example, in version 4.8, the official community of Genshin Impact, miHoYo, was attacked by a group of players.

Many "players" would say that these are all bots, hired trolls.

The theory is that these people post repeatedly and intensively. If you remove these people, there is actually no one attacking the official account.

Everyone's been swayed by the hype; miHoYo is still very popular.

However, they overlooked one point.

That means players are truly at a disadvantage against developers. If players in this world feel there's a problem, they can directly contact the Spark platform's customer service.

When customer service receives more than a certain number of reports about the same incident at the same time, an emergency response will be triggered.

An announcement will be issued as soon as possible.

The announcement was very simple: they had received information about the XXX incident, and XXX from the XXX department was handling the matter. Players were asked to wait patiently for further information.

Subsequently, if the matter is relatively simple and the problem is resolved within 24 hours, a resolution announcement will be issued directly.

If the situation is too complex and cannot be resolved within 24 hours, then we will take another step and start a producer live stream.

This process is fixed, and since its inception, there have been more than a dozen announcements and records across several games.

The development team at Spark is also made up of people.

Everyone makes mistakes.

For example, the Tamamo-no-Mae skin, which was widely criticized by Japanese players.

There are many things that developers simply cannot imagine.

It's like a couple in a relationship where you don't know why you upset your girlfriend.

A spark left a line.

The existence of this connection allowed Xinghuo to resolve many public opinion crises before they even began.

Players also know that if they encounter any dissatisfaction while playing Spark games, they should contact customer service directly, as this is the fastest way to reach the development team.

You can find it here on miHoYo.

The only way players can vent their anger, isn't it? It's really just by repeatedly posting.

This behavior is highly similar to that of online trolls.

This is also why many data analyses can falsify reports.

Perhaps it was the report that was presented to Yu Zhong back then.

They might just say, "There's nothing wrong with our game; it's all the enemy's trolls messing around."

All I can say is, whoever believes this is doomed.

Chapter 169 Collapse

The first thing Qin Yi did upon arriving at work was to call Fu Han into his office.

The two sides had a big argument.

Qin Yi believed that Fu Hanfa's activities were not reported in advance.

Fu Han thought Qin Yi was being unreasonable. She was from the overseas operations department, why should she report to you? I asked Brother Dawei to make the report.

Qin Yi told Fu Han to take the event down immediately.

Fu Han said the event had already been launched, and now it's being taken down. How overseas players view it and how Chinese players handle it is your business; the overseas players' business is mine.

Seeing Fu Han's lack of common sense, Qin Yi was speechless for a moment.

Helpless, he could only leave in anger and find Brother Dawei.

I reported this matter.

At the same time, he also mentioned his difficulties.

He had no way to issue a statement to explain, nor could he take the event back to China for use, and in the end, Fu Han kept holding events.

Things have come to this.

Dawei and Qin Yi still did not realize the seriousness of the problem.

Dawei even thought Fu Han's approach was correct. At this time, domestic players were already making a fuss. What if the overseas events were stopped and the overseas players started making a fuss too?

But he also had no way to solve Qin Yi's problem.

Casinos and bunny girls are indeed very sensitive topics in the country.

The situation has reached a stalemate.

So, miHoYo didn't release any announcements all morning the next day.

This time, the angry players were truly enraged.