Game development begins with destroying Girls' Frontline.

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He immediately called Fu Han.

But by then, Fu Han had already left work!

Yes, at such an important time, Fu Han and her team actually all went home!

The reason is that, although it was the evening rush hour in China at this time.

But it was still early morning in the United States.

They work in the overseas operations department. Since the overseas players are all asleep, they can naturally leave work on time.

Good guy!

Qin Yi went crazy after hearing the whole thing.

in fact.

Things have developed to this point.

Qin Yi still has several options.

Let's not worry about that for now, let's issue an announcement first and explain the situation.

To address the core concerns of players, why is the game only launched overseas?

For example, other exclusive events will be launched in the Chinese server later.

It could even be said that, due to technical issues, the event may not be available until tomorrow.

This is Qin Yi's view.

It's not a very serious matter.

"Hey you! Come here. I'm telling you, you draft the announcement."

Regarding the drafting of the announcement.

Qin Yi was quite adept at it.

However, when it came to actually starting to write...

Qin Yi discovered that Fu Han had set a huge trap for him.

Bunny girl outfits are not against the rules; many games have released bunny girl skins.

The problem is that the casino setting is a disaster, so the last option is immediately rejected.

Given this background, it's impossible for this event to be launched in the country.

Working backwards, the second one is also difficult to handle.

If you're going to give the Chinese server a special event, then the scale of that event should at least be equivalent.

But Fu Han doesn't mention anything else.

They've invested a lot in this area.

Individual costume modeling, events, character illustrations, text, and animation production and rendering all require time.

Even if it's just a formula.

It's not something you can come up with on a whim.

Moreover, if you say there will be an event in China as well, when will it be? In half a month? Doesn't that mean you never intended to have an event for the Chinese server in the first place? Wouldn't that still be differentiating the game?

So we traced it back upwards.

If we go back to the first point, wouldn't it be better to just explain the situation to the players directly and say that this event is exclusive to overseas servers?

This option won't work either.

The current dilemma for Chinese players is that overseas players have certain features that Chinese players don't.

Originally, because the overseas channels were operated by Spark, players in this world, at least Honkai Impact 3 players, were unaware of the fact that this kind of nonsense existed overseas but not in China.

There's no official confirmation yet.

Most players are still watching and waiting, but if this solid evidence is released, wouldn't it just add fuel to the fire?

"Damn it, which genius is it that wants to set up a casino as a backdrop?!"

Qin Yi cursed wildly, but to no avail.

"How about we change the background?"

"You can change the background, but you can't change the PV, can you?"

This unexpected problem made Qin Yi very upset.

In the end, he could only resort to miHoYo's most proficient tactic: feigning death.

anyway.

Let's observe for a while and talk about it tomorrow.

"Send something more to players worldwide! Let's see if that can bring their attention back to the game."

~~~

From the manufacturer's perspective, Qin Yi's decision cannot be said to be wrong.

However, this objectively exacerbated the dissatisfaction of Honkai Impact 3 players.

miHoYo's monetization strategy makes it easy for its player base to experience the "seven-year itch."

For most miHoYo games, the first year is a honeymoon period.

Because the game has a relatively large amount of content and the numerical inflation is not too severe, the revenue from heavy spenders can sustain the business, allowing the development team to focus on the game experience.

But in the second year, and the third year...

As heavy spenders gradually slow down, mid-spending players realize the situation, and low-spending players leave, the official's pressure to spend money will gradually evolve into a situation where you can't play without pulling for new characters.

Game development will also tend to cater more to heavy spenders.

At this point, the experience for ordinary players will be significantly reduced.

Under normal circumstances, ordinary players who have stayed since the game's launch have also experienced this: criticizing the official team, being ignored by them, and the more they criticize, the more the official team pressures them to spend money.

These are actually two lines that do not intersect.

In other words, regardless of whether players complain or not, games under the miHoYo model will become increasingly pay-to-win in order to maintain revenue.

Looking at it from the player's perspective.

That means no matter how much you complain, the developers will ignore the players' demands.

If, at this time, the manufacturers are more cooperative and adopt a proactive approach to communicating with players, then...

The remaining players were relatively less emotional.

For example, in the previous game "Punishing: Gray Raven", although Kuro made a lot of crazy moves, his positive attitude meant that the remaining players had a relatively good impression of him.

Unfortunately, miHoYo was unwilling.

Or rather, they disdain doing so. Mihoyo's philosophy, to put it more nicely, is "overcoming skill with brute force" and "believing in the power of the product."

To put it bluntly, it's like saying, "Play if you want, leave if you don't."

The success of Honkai Impact 3rd convinced them that as long as the game quality is good enough, nothing else matters.

As long as new players come in, the old players will leave.

This model was somewhat useful in the past when there were no competitors.

But as time goes on...

When you stagnate, your product gradually deteriorates.

This makes it easier to provoke conflict among players.

There is no love for no reason, and no hate for no reason.

miHoYo's lack of responsiveness to any rhythm creates a natural build-up system, where players' dissatisfaction gradually accumulates without any outlet.

Quantitative changes lead to qualitative changes, and eventually, the changes accumulate and become more profound.

Small things can become big things.

Take this incident, for example.

At first, players were just asking why there were no events in the Chinese server.

But miHoYo continues to play dead as always.

Some already dissatisfied players started bringing up old grievances, such as the monthly card cheating incident, the 0.98 incident, and some other minor, obscure issues.

As the incident escalated, the situation itself began to change.

"MiHoYo created this event to appeal to overseas foreigners."

"Mihoyo failed to make money in China, so they're now groveling to foreign powers."

As the news spread, it became more and more widespread.

The coverage is increasing.

A story-driven player and a waifu (waifu) fan in Honkai Impact 3.

It's not that the Chinese server hasn't expressed dissatisfaction with the event, but rather that it's expressing dissatisfaction with the event itself.

They felt that this event was a complete collapse of their public image.

This isn't how you sell sex. Even if it's a parallel world, this isn't some artist's fan art; it's an event designed and produced by the game's official team.

Is miHoYo's official event really this casual?

Later, the words casino, bunny girl, and tip led to another popular saying.

In other words, the combination of casino and bunny girl elements has a strong sexual connotation.

Because the music video is also quite erotic, and the various action designs are very bold.

And so, the rhythm began to change that evening.

Chapter 168 Six Sons Disemboweled to Extract Powder

Then, internal conflicts arose between player communities, as well as mutual attacks between players and online trolls.

It is worth noting that many players easily overlook the existence of online trolls when a public opinion crisis occurs.

But online trolls are actually the people on the front lines for manufacturers.

Many players are actually indifferent to criticisms of game developers.

Even if you feel that what the other party said is not quite right, or even a bit extreme, you may not necessarily take action, or you may only take action to defend them.

However, online trolls are different.

The job of online trolls is to suppress public opinion, so they will try every means to whitewash manufacturers after public opinion arises.

It might even backfire and stigmatize angry players.

Some ordinary players are also easily misled by online trolls and make misjudgments about the situation.

Take this matter as an example.

The problem is indeed with miHoYo. No matter which internal process went wrong, it ultimately led to the discrepancy between the benefits offered in the Chinese server and the international server.

But with the decline of online trolls...

The topic gradually shifted to...

Why do you people love to smear and spread rumors so much? Are you stupid?

What's wrong with gambling?

So what if she's a bunny girl?

You guys are on the defensive!

Mihoyo giving away 210 free draws isn't enough to shut you up?

Use your brain, okay? This is just a normal event.

Is there a problem with the plot? I don't think there's a problem; you guys are being too sensitive.