Game development begins with destroying Girls' Frontline.

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This matter has been released.

That's enough to attract attention.

It was enough to attract many gamers who might only play Warcraft, Legend of Mir, or other games, and they paid attention to the press conference even with only a vague understanding of it.

It is precisely this superficial understanding that has led to the further spread of the Summer Games Festival's popularity in China.

In the end...

Because it has become a hot topic.

Some celebrities who had previously collaborated with Xinghuo also joined in the fun.

Xinghuo rarely collaborates with celebrities in the country.

The main problem is that the price-performance ratio is too low.

However, it wasn't entirely without cooperation. The Spark Merchandise Store was established after the carnival, building upon the existing Spark Merchandise Store.

They launched a brand called Xinghuo Youpin.

This can be seen as an attempt to leverage the existing supply chain to acquire more users.

This project.

It was a decision made independently by Xinghuo Peripheral Mall.

Lin Li neither supported nor opposed it.

After all, in recent years, Xinghuo Peripheral Studio has relied on reasonable prices, practical and beautiful peripheral products, and good quality.

It has effectively rectified the chaotic situation of high-priced peripheral products both domestically and internationally.

In addition, there's the super weapon, Spark Album.

Xinghuo is already the absolute leader in the vertical field of animation, games, and related products.

Now, it's only natural that they want to expand their user base while retaining the Xinghuo peripheral mall.

Lin Li would not stop his employees from exploring the outside world.

then.

Starting in June of this year.

In addition to the Xinghuo Peripherals website and app, Xinghuo now has another app called Xinghuo Premium.

To promote [Spark Premium Products]

Xinghuo Merchandise Studio also invited many celebrities to promote the event.

For example, Japan invited Satomi Ishihara, Yui Aragaki, and Nogizaka46.

In Europe and America, they also invited Ava Mads, who had just released her hit single "My Way" last year.

The main selling point is that they have plenty of money.

However, compared to their lavish spending overseas, Spark was much more cautious in choosing celebrities for their domestic promotions. After much deliberation, they finally settled on Phoenix Legend.

We commissioned a theme song for Spark Premium.

The theme song is called "Spark Premium Products".

The song is of decent quality. Although it didn't become a huge hit, it still had a wide reach thanks to Douyin's recommendations.

Chapter 325 Returning to the Bright Moon

all in all.

This huge amount of budget has been poured in.

[Spark Premium Products] has indeed made some progress, and many celebrities in China's mainstream entertainment circle want to join in the fun.

Just these people.

Most of them don't understand games at all.

Some didn't even know what this summer games festival was about.

There is a female celebrity.

They even posted a video.

The content is meant to cheer on Xinghuo.

"Looking forward to Xinghuo's appearance."

It's like Xinghuo is going to participate in some kind of competition.

Lin Li was also speechless about this.

However, it's unclear whether these people are genuinely interested in the game, simply trying to ride the wave of popularity, or hoping to use this incident to establish a partnership with Spark.

These actions.

This has pushed the Summer Games Festival to new heights of popularity in China.

The atmosphere was made even more enthusiastic.

In addition, many players also confuse "Summer Games Festival" with "Spark Summer".

Many players are still asking on the forums how the Spark Summer event will be held in Los Angeles this year. They heard it's some kind of game launch event, which means they won't be able to see swimsuits. Will there be any swimsuit cosplay this year?

I learned that the two are not the same thing.

This summer, when the Spark swimsuit is still available, these old perverts... no, I mean veteran players can finally relax.

all in all.

There was a great uproar.

Besides Huaxia, the Spark platform's coverage and the impressive lineup of participants in the festival are also noteworthy.

therefore.

There have been quite a few pre-registrations from overseas players as well.

It eventually skyrocketed, reaching 2000 million global pre-registrations.

All the manufacturers are starting to panic.

Those manufacturers who initially took a half-hearted approach to the Summer Game Festival and weren't really prepared.

See this scene.

They are also paying more and more attention to it.

Keep in mind that there were 2000 million pre-registrations, and many more players know about the news and might come to watch, but haven't made a pre-registration.

Even large companies.

It is very difficult to get your message to so many people.

For small and medium-sized manufacturers.

Such an opportunity is even more rare.

As a result, major manufacturers have started to develop their own powerful new technologies.

Sony even considered launching the PS5 promotion ahead of schedule and approached Lin Li, hoping he could provide some promotional materials for the new "Girls' Frontline" game.

Lin Li was completely dumbfounded. What was that? He hadn't even created a folder for it!

It's crazy.

With the increase in the number of people booking live streams.

With major manufacturers preparing their big moves, the prestige of this summer's gaming festival is rapidly increasing.

Microsoft, Sony, Nintendo, and a whole host of other major companies have gone from being nonchalant to becoming nervous.

Even Bethesda, which doesn't get along with Starfire, was quite polite to Starfire during the preparation process.

The opening gala lasted three hours.

Microsoft, Sony, and Nintendo took up an hour, followed by major companies like Spark, Bethesda, EA, Rockstar, and Steam. These companies collectively shared an hour and a half.

Finally, there's a whole bunch of small and medium-sized manufacturers playing video-stacking games.

~~~

Later in the day.

Gong Jun secretly put on his headphones in the office.

As members of NetEase's Sword Thunder Studio, they have been quite busy lately.

The department where Gong Jun works.

It was after Liu Hua left Xinghuo and joined NetEase that he started this new project.

Returning to the Bright Moon

This project is a fantasy-themed anime game, and it's also the only project that NetEase has collaborated with Xinghuo from the very beginning.

At Liu Hua's insistence.

This project not only joined the Spark Program, but is also a key game supported by the Spark Program.

This means that this project is not only exclusively released by Spark, but also operated by Spark. In addition, the key supported games will receive an extra 10% revenue share.

This also means.

30% of the project "Return to the Bright Moon" will be allocated to Xinghuo.

NetEase initially didn't want to agree to any of these terms.

This can begin after the project is initiated.

NetEase's top management realized that without the help of Xinghuo, they really couldn't manage this process on their own, relying solely on Liu Hua.

First of all.

NetEase's internal game engine doesn't provide very good support for 2D rendering.

The engine for Onmyoji is sufficient for turn-based games, but it is insufficient within the framework of Guimingyue.

Secondly, this includes copywriting review, art support, and framework construction.

They were also a little confused.

After all, NetEase is very familiar with the fantasy genre, but they are really unfamiliar with the anime genre.

Don't watch Onmyoji.

The core gameplay of Onmyoji is not really related to the content-driven anime-style games from Spark.

Therefore, as the project progresses...

Only then did NetEase's senior management gradually accept Liu Hua's proposal and begin in-depth cooperation with Xinghuo.

This collaboration was established not only through Liu Hua's strong advocacy but also because of his efforts.

This is also largely due to the positive outlook that NetEase has for this project.

At the initial stage of project initiation.

People are still a bit confused about this fantasy/anime genre.

after all.

Fantasy/fantasy, anime/manga.

These two words seem completely unrelated.

However, with the establishment of the project.

As more details were revealed, Liu Hua showcased everything he had learned at Xinghuo.

I told everyone.

As long as you grasp the core of the game, you won't have to worry about not being able to make a good game.

This also gave NetEase's top management a gradually clearer framework.

The core gameplay of the game "Return to the Bright Moon" can be summarized in a single sentence, which is also a sentence that Liu Hua often says to the team.