Game development begins with destroying Girls' Frontline.

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Newell sensed this.

However, like many older CEOs, he doesn't feel this deeply.

until today.

It wasn't until Newell actually met Lin Li that he gained a clear understanding of the current crisis facing Steam.

This guy is really planning to eat up Steam.

~~~

Time flies.

Pacific Time (US)

8 month 1 day.

The Summer Games Festival has officially begun.

After several rounds of discussions.

Ultimately, the Summer Games Festival evolved into three phases.

The first phase was the opening ceremony of the Summer Games Festival.

The second stage is the manufacturer's press conference.

The third stage is the trial phase.

The first two remain unchanged, except for the last trial phase.

The TGA awards ceremony has been added, where TGA will compile and host the most anticipated game awards based on player reviews of the games they play.

Ever since.

The entire summer games festival had two gimmicks.

One is the first day of the opening ceremony, and the other is the awards ceremony on the last day.

This is the first time that manufacturers have joined forces for this festival.

With the help of Spark's gradually maturing global broadcasting system.

This press conference will be broadcast live online in more than 60 major countries around the world.

There are many channels for live streaming, including the official live stream on the Spark platform.

In addition, there are mainstream video websites from multiple countries such as Bilibili, YouTube, and Niconico, as well as social media platforms like Twitter that offer live text and image broadcasts. A large number of gaming websites have also set up live streaming subsites.

To cater to players worldwide.

This summer game launch event was held at 6:30 pm Los Angeles time, which is 10:30 pm Beijing time.

Because the organizer of this summer game festival is Spark.

Therefore, a long time ago.

Some domestic media outlets have even featured the exhibition's schedule on the homepage of their dedicated web pages to ensure that viewers don't miss out on the exciting content.

to be frank.

This isn't the first time domestic media outlets have covered such large-scale gaming expos.

But this time.

This is undoubtedly the most anticipated event in recent years.

Many people used to pay attention to various game shows, such as Gamescom, E3, and Tokyo Game Show.

These exhibitions have a reputation for what they are.

But not many people actually watch it; it's mostly veteran, hardcore gamers.

As for those who stay up all night watching live video streams...

That would be even more hardcore than hardcore.

However, this summer gaming festival has triggered a chain reaction in the Chinese gaming community.

According to reservation data.

The number of Chinese visitors to the Summer Game Festival is at least eight times that of last year's E3 expo. In addition, thanks to the participation of Spark Entertainment, the number of Japanese visitors who made reservations is also considerable.

Following the initial publicity and promotion.

The Summer Games Festival saw an unprecedented 2000 million global reservations.

to be frank.

Many manufacturers in Europe and America were stunned when they saw this number.

Chapter 324 Breaking Out of the Circle

Many people have booked this live stream.

It's not because well-known game companies like Microsoft, Sony, and Nintendo are present at this summer game festival.

On the contrary, it's because the organizer of this game festival is Spark.

although.

As the organizer, Xinghuo did not deliberately emphasize its presence in its publicity.

Instead, they treat everyone equally.

The slogan for the Summer Games Festival is also like that.

"A gaming festival for gamers worldwide!"

However, no matter how much Xinghuo promotes itself.

In China.

Many people booked the live stream because it was hosted by Spark.

They may not know much about other manufacturers, nor are they that interested in other games.

I stayed in the live stream just to see Xinghuo and Lin Li appear.

Then see what the foreign people at the scene think about this game festival hosted by Spark.

This enthusiastic audience also displeased some media outlets, specifically Tencent's media.

Before it even started, Tencent News published a special report to dampen the enthusiasm.

Saying that Xinghuo is the organizer does not mean that this game festival belongs to Xinghuo; these are two completely different concepts.

Just like the organizers of E3, they have absolutely no connection to games.

However, many domestic players simply don't listen. To them, it's ridiculous that Spark, as a Chinese company, can host such an exhibition.

Just like China hosting the World Cup.

That's a huge boost to one's reputation.

You, Penguin, say that the exhibitions hosted by Spark are nothing special, but why haven't I seen you, Penguin, organize any similar exhibitions?

Then these players were investigated again.

Among the guest companies at this global summer gaming festival were NetEase, Seasun Games, and many other Chinese companies, but Tencent was notably absent.

So it turns out they're just sour grapes.

~~~

"Where's President Lin? I can't find him."

"Why are all the people here foreigners I don't recognize?"

What about Japanese manufacturers?

"The program doesn't specify when Mr. Lin will appear. Is it so hard to be clear about it?"

"Hey, aren't the organizers usually the ones who come out at the very beginning?"

"Can anyone tell me when President Lin will be out? I'm waiting online, it's urgent..."

The live stream hasn't started yet.

Forums, QQ groups, and player communities were already buzzing with excitement and discussion.

This situation is actually quite rare in previous Spark events.

Mainly other activities.

Spark is the absolute protagonist.

This was essentially Spark bringing together manufacturers from all over the world for a meeting.

Those who don't understand should just wait and see.

Those who understand will be more aware of the prestige of the event hosted by Spark.

Many players are also looking forward to seeing what kind of big plans Spark has come up with after bringing so many manufacturers together.

Meanwhile, what kind of results will these pie-shaped projects achieve?

Will it be able to win the most anticipated game award?

And that's precisely why the Summer Games Festival features a TGA (The Game Awards) ceremony to recognize the most anticipated game.

So, besides eating flatbread.

Domestic media outlets are all predicting which game will win the first-ever most anticipated award.

It wasn't just domestic media that joined in the fun.

The same applies to foreign media.

After all, winning Game of the Year at The Game Awards is really hard to get, but winning Most Anticipated Game seems a bit easier. Besides, does winning Most Anticipated Game guarantee you Game of the Year?

This is another topic.

It's really hard not to discuss it.

Many domestic self-media outlets even go out of their way to repost predictions from foreign media.

Although some people are already tired of this kind of copying.

Some people also commented in the comment section of these news articles, asking if they could please stop sharing them.

But no matter when.

Things that are brought back like this are always in high demand.

Many gaming communities.

Because so many people are discussing this summer game festival, we've created a separate section for it.

Even on Weibo, some strange trending topics have appeared one after another during this period.

What is the Summer Games Festival?

+World Game Expo Hosted by Chinese Manufacturers+

Why was Spark able to persuade Microsoft, Sony, and Nintendo?

+Gaming Veteran+

A Chinese game company can also host the World Cup!

The emergence of these trending topics actually reflects the general public's limited understanding of the gaming industry.

Before this, neither the Spark Carnival, nor last year's Summer Spark, nor even E3, Cologne, and Tokyo, these major exhibitions had made much of a splash on Weibo.

This summer's gaming festival has gone viral.

To some extent.

This time, Spark really benefited from the support of global game developers.

After all, Microsoft, Sony, and Nintendo.

These three major manufacturers were able to participate in the exhibition together through the collaboration of a single Chinese manufacturer.

Let's set aside the logic behind this.