Game development begins with destroying Girls' Frontline.

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"Showcasing the romance as seen through the eyes of the Chinese people."

The gameplay adopts a sandbox-style dungeon crawling mode.

The so-called box garden brush copy.

It's a mode where players accept quests in the main city, then enter combat instances, progress through the story, fight monsters, and explore.

Dragon Nest, Vindictus.

Even Monster Hunter can be considered a type of game.

However, the dungeon map in "Return to the Moon" is larger. Logically, it is more similar to the Starry Sky Railway, except that the combat mode is not turn-based.

In some long, narrow maps, "Return to the Moon" even allows players to fly on swords.

In terms of plot.

"Return to the Bright Moon" tells the story of the protagonist who grew up in the "Bright Moon Sect" and, after receiving a mission from his master, goes down the mountain to find the sect's lost treasure, the Bright Moon Pearl.

The story is not complicated.

However, after the opening ceremony, the copywriters from both Xinghuo and NetEase will quickly generate anticipation and suspense among late-night players through several informational montages.

The first piece of information.

After the player descends the mountain, he will soon discover that no one he encounters knows of the existence of the "Bright Moon Sect".

Moreover, even the protagonist himself couldn't find his way back after leaving the Bright Moon Sect.

Secondly, the protagonist discovers that what he learned in the mountain gate is outdated and out of touch with the world. The immortal techniques he learned are actually referred to as ancient immortal techniques by the locals.

Chapter 326 Spark Rectifies the Industry

Further down.

The protagonist will discover that the Bright Moon Sect is a sect that should only exist in legends.

Through several consecutive information clusters.

It allows players to quickly immerse themselves in the game.

At the same time, the protagonist's goal is not as grand as other anime games; it is simply to find the Moon Pearl.

Correspondingly.

Although this goal is not grand, it is clear enough and sufficient to support a wonderful fantasy adventure story.

The protagonist played by the player is also different from ordinary people.

Because he knows "ancient immortal techniques".

This alone allows for many interesting plot developments and establishes the basis for many exciting moments of characters showing off their divine abilities in front of others.

A lot of people.

They all disdain showing off in public.

A little research reveals that this technique is widely used not only in novels but also in many classic films and television shows.

For example, the story of Emperor Kangxi's incognito visits.

Therefore, the key is not in using conventional methods, but in using them well, effectively, and reasonably.

It can be said without exaggeration.

In the world of anime and manga games, even a simple template like "showing off one's divine power" was rarely created, let alone done well.

This world line.

Because of the presence of sparks, things are relatively better.

However, the market is still flooded with junk content.

Therefore, after the synopsis of "Return to the Bright Moon" was finalized, and given that its main setting is a fantasy world and the cute girls featured are all in a classical style, NetEase conducted several internal evaluations.

The reviews given were all quite positive.

It's important to know that beautiful, traditional Chinese-style wives are still a relatively untapped market in the current anime and manga industry.

As long as it's done well.

We're not afraid that players won't buy it.

More importantly, the earning power of girls with traditional Chinese style has already been proven by the market.

Let's not even talk about Zhao Ling'er and Yue Ru, these classic characters from the Legend of Sword and Fairy.

Just Biyao and Lu Xueqi.

In its previous life, it was still used as a selling point by Perfect World until 24.

Its influence is thus evident.

Moreover, you can get close to girls with a traditional Chinese style, soak in hot springs together, admire the moon together, go hiking, and fall in love.

That feeling is completely different from other anime-style games.

When creating these "wife" characters, Liu Hua was also quite cunning, incorporating many classic character settings into the classical martial arts and fantasy genres.

Of course it's not plagiarism.

Instead, it borrowed some elements from it.

Furthermore, through in-depth cooperation with Spark, Liu Hua can use many of Spark's latest technologies.

Don't say anything else.

In the game, the 3D rendering and modeling of the female characters are so realistic that they make you want to spend money.

The characters in "Return to the Bright Moon" are in the ancient style.

The characters are quite appealing; the quirky and adorable girl wears traditional Chinese-style dresses, and they even had some communication with the team behind Naraka: Bladepoint when designing these outfits.

Although the two games have different art styles.

However, the two production teams still had a lot in common when it came to figuring out how to make the female characters in the ancient style more erotic.

It is precisely because the project framework gradually becomes clear after it is approved that the potential for profitability gradually increases.

In addition, Liu Hua looks honest, but he is actually a shrewd person.

They're really good at making empty promises.

At the initial project results approval meeting, he said the following.

"Everyone says that anime and manga games sell characters, but I'd like to ask, in China, how many characters can surpass Zhao Ling'er?"

"Currently, the number of domestic ACG (Anime, Comics, and Games) games with the Xianxia (fantasy/martial arts) theme is pitifully small."

"There isn't a single high-quality piece."

"With so many players who are tired of modern, war, and ghost story themes, wouldn't they come and play after seeing our trailer and introduction?"

"To surpass Spark, you must learn from Spark, join the Spark Program, and strive to surpass Spark!"

"We need decisive leaders to make this project a reality."

In the end, Ding Lei was persuaded by Liu Hua.

Based on his approval of the project, he made a bold decision and brought Liu Hua's production team into the Spark Program.

"Return to the Bright Moon" thus became a game.

In a sense, this game was jointly developed by Xinghuo and NetEase.

Gong Jun was a member of the copywriting team in this project.

His daily work involves creating story information panels.

The concept and working model of creating a "story information team" both originated from Xinghuo.

In large-scale game production.

The game's description is quite lengthy.

Take Genshin Impact as an example.

From its launch to 24 years ago, the total number of words in the Genshin Impact documentation has exceeded ten million.

It certainly contains a lot of nonsense.

But this is only a partial view.

It's not hard to see that in a content-driven game, there's a significant amount of text information.

With so many main and side storylines, it's impossible to have the entire creative team write them all.

Therefore, after the main character established the core storyline.

This necessitates subcontracting.

The problem is that copywriting, unlike other content, cannot be done by one person doing a little bit.

And as mentioned before.

Xinghuo places great importance on the quality of its copywriting.

Therefore, the final solution proposed by Xinghuo was the information group.

Each piece of copy is extracted from the core storyline of the creators and then refined.

such as.

The creators of "Return to the Bright Moon" are in the storyline.

There is a section that is.

The main character and the female lead went hiking and soaked in a hot spring together.

This information packet was then passed down to Gong Jun, who then had to refine it based on the personalities of the male and female protagonists.

For example, you need to write dialogue.

We need to add some fan service to the storyline.

They even added a scene to the story where the two encountered a strange beast while climbing a mountain. In order to protect the female lead, the male lead killed the beast, but his body was covered in blood and mud.

So the female protagonist took the initiative to suggest going to a hot spring and helped the player wipe his body.

This is what's known as the "satisfaction point".

The reason for racking one's brains to add these copywriting elements is...

This brings us to the second characteristic of the Spark information group mode: multiplayer PvP.

Under normal circumstances.

A group of people will write a message together.

The development team will select one of these information groups and incorporate it into the game.

This is similar to drawing storyboards.

For highly creative work like this, Spark cannot guarantee that the quality will always be consistent, but it can select the best pieces through a selection process.

And don't forget.

Sparks have standard lines.

It's okay that you weren't selected for the information mission this time, but if you're not selected for an information mission for a whole month...

That would be dangerous.

It seems that this model has done a lot of unnecessary work.

It can be used.

This system is really useful.

Because copywriting is a really good job of slacking off.

Often, if you don't push the creators, the result will be really bad.

Chapter 327 Summer Games Festival Opens