Game development begins with destroying Girls' Frontline.

Page 7

I bought some forum promotion materials.

By relying on the idea that "the grass is always greener on the other side" and praising the game's fun aspects abroad, the author creates the illusion that "what's popular abroad is popular abroad."

However, this approach has very limited effectiveness.

It can only be said that it attracted the first batch of seed players to the game, nothing more.

What really drove up the number of players was something else entirely.

"Borg, check how many of these people entered the game through user sharing."

Borg nodded, and after operating the backend, a number was quickly reported.

“Approximately 8 IDs were brought in through referrals.”

Lin Li nodded.

Without promotional resources, Linli can only rely on giving out benefits to encourage player growth.

To be honest, recruiting two new users is not difficult for most mobile game players, but it can earn them items worth around 30 yuan in other games.

You can get a 90 yuan bonus if you recruit 6 people.

This is unprecedented in the current mobile game market.

Chapter Nine: The Amazing First Day's Flow

Under normal circumstances.

No mobile game operator would do that.

For a game whose monetization system is almost identical to that of Kantai Collection, quick construction is basically the only monetization point in the entire game, apart from skins and rings.

With 60 quick-build attempts and only two skins currently available in the game, it basically means that most ordinary players will not spend money on in-game purchases for at least a month, or even longer.

However, Lin Li was forced into a corner.

The cost of obtaining the game license, renting servers, and the salary for the next few months of iterating the game version.

Lin Li simply couldn't afford to do any advertising.

If you want to become famous, you have to take an unconventional approach.

Of course, for this unconventional approach to be effective, there is a major prerequisite: the game quality must be excellent. The higher the game quality, the more players will affirm the value of the gift pack.

The stronger the motivation to attract new users, the greater the incentive.

From the current perspective, there is no doubt that players are very satisfied with the game's quality.

The effect of attracting new users is very good.

"13!! Boss!! 13!!!"

Without any advertising, the number of players began to surge rapidly after 8 PM.

The rapid increase in the number of players made Lin Li somewhat worried about the server pressure.

"Someone recharged and bought the 648-yuan skin season pass!" Chen Lisha, the head of the art team, suddenly exclaimed, "Wow, someone bought it again!"

To see how the art assets would look in the game, Chen Lisha also logged into the game.

She also has a dedicated backend system that allows her to check the sales performance of various skins in the game, so she can detect when someone buys a skin or skin bundle immediately.

Seeing these consumers, Chen Lisha, the art director of this gift package, felt it was truly unbelievable.

After all, in her opinion, this so-called skin season pass is nothing but empty promises, except for the 95-level skin, Jade Linglong.

The so-called season pass means that players who buy the season pass can get at least 8 character skins in the next quarter.

As for which 8 models?

Sorry, apart from the skin for level 95, the other artists may not have started drawing yet.

This... it's going to cost 648?

When Chen Lisha first heard that Lin Li was going to launch this gift package, she thought that the boss was simply obsessed with money.

But reality slapped her in the face.

With the surge in online traffic during the evening rush hour.

The number of online players in the game began to climb, and revenue from in-game purchases also began to rise rapidly.

Throughout the day, a total of 31 players entered the "Girls' Frontline" server, with a peak of 21 concurrent online players.

After midnight, more data became available immediately.

On the first day, the total revenue from a single channel reached 31!

If this server charges this amount every day, its monthly revenue can reach 900 million!

It's important to understand that this is not the era of 2020, when mobile games could easily generate hundreds of millions in monthly revenue and dominate the market.

By comparison, two years ago, Honkai Impact 2's revenue in its first month after launch was just over 1000 million yuan!

But you need to know what the marketing and promotion of Honkai Impact 2 was like back then.

What kind of publicity and promotion is Lin Li's "Battlefront Girls"?

Moreover, this is only the first day of the server launch; the number of players is likely to continue to surge in the coming days...

This profit shocked everyone, including Lin Li.

To ensure employees get enough rest, Lin Li left everyone except the programming team, who were ready to fix bugs and stabilize the server.

"Quickly, quickly, open the recharge data and take a look."

Lin Li glanced at the programmers working overtime and found that they seemed even more excited than he was.

"it is good."

Borg was also very excited as he sat at his computer.

His hands were shaking as he opened the recharge analysis.

As the data was disseminated, more detailed data emerged.

The paid penetration rate is 0.6%, meaning 6 out of every 1000 people make a purchase, resulting in an ARPU of 107 and an average purchase of 107 yuan per person!

"The penetration rate is so low, but the ARPU is so high!"

Lin Li nodded.

"This penetration rate is within my expectations. High welfare will inevitably lead to low penetration. 0.6% is already very good. I am actually a little surprised that we can still get so much benefit with a penetration rate of 0.6%."

"Indeed, I saw some reaching over 1. Wow, this guy called 'Sunny Day' has practically emptied our store..."

Lin Li was reviewing this data.

People from another company were also looking at this data and expressed the same sentiment.

"Holy crap, this game is amazing! Without any marketing, it topped the charts and generated $3 in revenue. With the Android version included, the first-day revenue should be around $30!"

The speaker was Wang Xiong, chief data analyst at Qimai Data.

Qimai Data is a company specializing in mobile game data analysis, and it mainly operates two businesses.

One of our services is a data query website that is open to the public.

Individuals and businesses alike can use this website to check the game's daily revenue, downloads, and corresponding timeline curves.

Many content creators on Bilibili who do mobile game data analysis check the data on this website.

The second business is relatively more specialized.

Every day, Qimai Data analyzes data from hundreds of games and compiles a game data management analysis report.

This report is subscription-based.

The fee isn't low, and many companies in the industry subscribe to this analysis.

It is used to judge the current market trend and understand industry dynamics.

It can be understood as an internal newspaper published only by companies in the mobile game industry.

Wang Xiong is the editor-in-chief of this newspaper.

Because the daily data can only be compiled at 12 noon on the same day, the data newspaper must be sent to subscribers as soon as possible at 9 am the next day.

Therefore, Wang Xiong's daily working hours are quite inhumane.

His working hours are from 1 a.m. to 8 a.m.

Fortunately, although the time was against human nature, the salary and benefits were good, so Wang Xiong had gotten used to it.

Like many jobs, you can lose your passion for a job after a while.

Especially with this data analysis, sometimes you really can't find anything to talk about.

He could recite the games on the list backwards.

But today is different.

A game called "Battlefront Girls" appeared in front of him.

"30 RMB in revenue on the first day, and I've never even heard of this game before... how did they do that?"

Wang Xiong carefully examined the data for "Battlefront Girls," and the more he looked, the more surprised he became.

"Downloads at 9 PM, and over 3 downloads on Apple devices alone in just one hour? This... is this paid advertising?"

Wang Xiong first offered a guess, then quickly shook his head. Who would buy downloads for no reason? But if it wasn't paid downloads, it was hard to explain why the game suddenly saw so many downloads at night.

"Wow, it went live at 10 AM today? That means this isn't the full revenue stream yet... Will the game's revenue increase tomorrow?"

"No, I have to download it and take a look. This game deserves a feature article."

Chapter Ten: Yu Zhong's Wrath

The next day

FlashBoom Games Studio, Operations Department.

At this time, although the Girls' Frontline publicly claimed that research and development were integrated.

In reality, the game's operating company, Zhenmian Network, has already been established; it's just that the offices haven't been separated yet, with only a partition separating the two companies.

Essentially, it's still working in the same workplace.

2016 January 2

Today is the first day of Girls' Frontline's third closed beta test. In a few hours, the server will be open.

The atmosphere in the office was unusually tense.

Yao Meng sat at his desk, intently checking all the preparations for the game's operation.

As the core of the operation, Yao Meng was still a little nervous, as the previous two tests were closed tests.

This was the first time it was publicly tested, and it was also Yao Meng's first time actually operating the company. So, starting the day before yesterday, he simply stayed at the company.

The purpose is to be able to make decisions and resolve problems as soon as they arise.

At this moment, he was rubbing his dark circles, munching on bread, and looking at his computer, making final preparations.

"The server... is fine..."

"The customer service script... is fine."

"Recharge system..."

Just then, bang! bang! bang!

The door to the office of the Frontline Networks was opened, and Yu Zhong, the chief planner of Girls' Frontline, walked in with two people, looking furious.

"Yao Meng! You come out here!"

Yao Meng stood up, looking at Yu Zhong, who was filled with anger, somewhat bewildered.

"Yu Zhong, what's wrong?"

Yu Zhong pointed at Yao Meng and threw the document in his hand in front of Yao Meng with a thud.

"What did I do? That's a question you should be asking yourself, you traitor!"