Game development begins with destroying Girls' Frontline.

Page 38

Almost all attempts to attract investment ultimately end in failure.

Of course, it's not that no one is willing to vote.

However, many investors could not accept Yu Zhong's requirements.

The first rule is that after investing, the complete independence of the scattered explosion must be guaranteed.

In other words, they only receive money and dividends, but cannot participate in operational decision-making.

But the problem is.

Investors aren't stupid.

Since the launch of Sunburst Games, the operation has been plagued by repeated failures, the public relations department has been inactive, and the production capacity seems to be lacking.

In such a situation, they do not accept advice from others, nor do they accept supervision.

Who would dare to vote for you?

however.

There is always a way out.

Given Yu Zhong's insistence, there were actually people who dared to vote for him.

This is Tencent Games, which he met today.

Yu Zhong took a sip of coffee, feeling the unique bitterness spreading in his mouth, and after thinking for a while, he asked.

"If I accept the bet, you won't get involved in the game development and operation?"

The middle-aged man nodded.

"Of course, Tencent keeps its word. In addition, we can add a clause to the contract that if you really achieve a major breakthrough on the current basis as stated in your development plan, we can continue to invest."

The so-called development plan is actually what Yu Zhong mentioned in his development plan when he raised funds.

The goal is to launch Girls' Frontline's first major story mode within two months, by the end of June.

What kind of major breakthrough is needed?

"If the monthly revenue reaches half of the monthly revenue of the frontline girls, well, maybe a little less. If the monthly revenue exceeds ten million, then we can talk about additional investment."

The middle-aged man provided an answer.

Yu Zhong was stunned for a moment, and the smile on his face vanished instantly, his face turning red at a visible speed.

It's actually a good thing that the terms of the bet are low, but he still has some red fever.

This is also why many people find it difficult to communicate with Yu Zhong; you never know if you'll say something wrong and Yu Zhong will immediately react negatively.

According to Yao Meng, it's as if he's not himself if he doesn't have a fit of madness every day.

At this moment, Yu Zhong's face turned red because he felt insulted.

It's worth noting that within the Sunburst team, he set a target for the major update in June to surpass the monthly revenue of Battlefront Girls, and at the very least, to get more reviews.

To outsiders, however, it seemed as if he had no chance against Spark Games.

You only need to reach one-third of your competitor's revenue.

this..

Yu Zhong wanted to stand up, slam his fist on the table, and curse, "You son of a bitch, stop looking down on me!"

however.

Thinking about the company's tight finances, he still chose to compromise himself.

"I've made a bet... When will the funds arrive?"

“Very good, Mr. Yu Zhong is indeed a man of great courage.”

The middle-aged man smiled for the first time, then took out a contract that he had prepared beforehand.

The content of the contract is actually very simple.

Tencent funded and promoted the storyline to the fullest extent possible in June.

Chapter Fifty-Three: Honghu Lake

If Yuzhong's revenue exceeds 6 million RMB in June, then Tencent can continue to invest.

If Yuzhong's revenue in June fails to exceed 6 million, then Yuzhong will fully refund Tencent's investment in this transaction, along with the interest.

This contract is actually not very favorable to Yu Zhong.

But at this moment, Yu Zhong still has confidence.

He firmly believes that he can turn things around with the major plot update in June.

coincidentally.

Tencent Games was willing to provide funding through a bet because they saw Xinghuo Games rise to prominence with a major storyline update and wanted to support Yuzhong.

Let's see if Yu Zhong, who has similar products, can also create a miracle.

and.

If Yu Zhong is willing to take the gamble, then Tencent's financial pressure won't be too great.

Even if Yu Zhong loses the bet, they can still reclaim the IP and Sunburst Studio; at worst, they can just consider it as spending money to acquire a game studio.

This amount of money is nothing to Tencent.

After finalizing the performance-based agreement.

The atmosphere at the scene became much more harmonious.

Before leaving.

The middle-aged man still kindly offered a few more words of advice.

"Within Tencent Games, there is a rule for success called micro-innovation."

"We've been observing for a long time, and we feel that your game actually has a great model for innovation, as long as your overall storyline follows the style of Spark Games..."

The middle-aged man hadn't finished speaking.

Yu Zhong had already lost his patience.

“We are different from Spark Games. Our storyline is much deeper than theirs. Although we have fewer users, our user engagement is very strong, and we have many players who support us in the community.”

The middle-aged man, who was rebuffed halfway through his sentence, was not angry.

He originally wanted to talk to Yu Zhong about this.

When Tencent Games was investigating Sunfire's investment, it discovered that Sunfire's gaming community seemed to have a group of relatively professional online trolls maintaining public opinion within the community.

If we disregard these online trolls, the current state of public opinion regarding the game would be far more severe than it is now.

This point is still a plus in investment advice.

Colleagues from Tencent Games' evaluation team believe that Sunburst possesses a certain level of public relations skills.

However, Yu Zhong said this in front of him.

This left the middle-aged man both amused and exasperated.

"Yu Zhong, sometimes it's okay to fool others, but don't fool yourself too."

The middle-aged man was referring to the online trolls, implying that Tencent Games was fully aware of their hiring of online trolls.

However, Yu Zhong did not understand the meaning of the words spoken by the other party.

He thought the other person was mocking him.

His already pale face looked even worse.

If the two weren't partners at this point, he would have said something like, "Don't underestimate a young man's potential; fortunes can change in thirty years."

Meanwhile, the middle-aged man from Tencent Games simply thought that Yu Zhong's sore spot had been hit, so he just smiled and got into his car and left.

~~~

at the same time.

Lin Li was in the office of Xinghuo Games when he opened Tencent's QQ and sent a private message to a QQ friend named "Honghushui".

Honghu Shui's real name is Hu Chuan.

Just like his name suggests, he was an online troll, or more accurately, he was the head of an online troll army.

By 16, online trolls had become quite rampant.

There are quite a few people in this industry.

However, there are actually not many online trolls in this niche segment of the gaming industry.

On the one hand, players at this stage have a relatively high level of patience.

Secondly, the gaming industry generally rarely uses paid online commentators for promotion.

In most cases, when game developers need to launch a public relations campaign, they will spend money directly on major game websites.

Transform it into a professional manuscript.

Or they could invest in various video bloggers.

Specifically, the use of online trolls in social media communities is not very common.

Online trolls are mostly used in the entertainment industry.

Occasionally, when the gaming industry needs to use such tactics, they will directly hire online trolls.

For example, by posting fake positive reviews.

The method used was also rather crude.

In general, game developers will send some fixed text.

The advantage of doing this is that the cost of using fixed-text online trolls is relatively low.

The downside is also obvious: if you use paid trolls, players will almost always be able to spot it.

After all, games are quite different from entertainment stars.

If you search for information about a celebrity on Baidu, you can get a general idea of ​​what kind of person they are and even chat with others about it.

But if you haven't spent time playing the game, your secrets will be exposed in just a few words.

This continued until 24 years later.

If a manufacturer uses paid online commentators, players will almost always be able to spot it.

As you can see, even with the use of AI in Yu Zhong, it still couldn't escape being molded into a catgirl by players.

Hu Chuan originally worked as an online troll in the entertainment industry, but his team was small and not very skilled, so he didn't make much money in this increasingly competitive online troll industry.

He had just decided to retire from the criminal world when, at that moment, a stranger added him on QQ.

This guy with the ID "Starry Sky and the Sea" gave him a big order.

After he successfully completed the order, they quickly met with him again, gave him 100 million yuan in cash, and invested in his online marketing company.

At the time, his online marketing company was struggling to make ends meet, so he couldn't refuse the 100 million yuan investment.

Moreover, he offered 100 million yuan in cash for only 25% of the shares, and promised never to interfere in his operations. His only requirement was that he must stand with Lin Li in the face of a public relations crisis.

Faced with this requirement, which was hardly even a requirement, Hu Chuan signed the contract without a second thought.

Therefore, Hu Chuan is naturally very familiar with the numerous IDs around him.

Over time, as their collaborations increased, their relationship gradually became closer.

On the one hand, Lin Li provided stable funding after becoming a shareholder.

Orders come in almost every month.

Anyone who has run a business knows how important a stable customer base is for a company.

Secondly, during the process of Hu Chuan completing the order, Lin Li often exchanged some insights about online marketing with him, and Hu Chuan really learned a lot from the exchange.

During his conversations with Lin Li, he gradually came to understand many things.

Just as Lin Li said, the current market environment for online trolls is too chaotic.