Game development begins with destroying Girls' Frontline.

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"You mean the girls on the front lines?"

Yu Zhong nodded.

"Yes, they also used a similar worldview."

"However, although the Girls on the Front also used the idea of ​​girls and firearms, in my opinion, they actually went astray."

Chapter 159 This time it should be stable, right?

"The focus should actually be on the girls and the weapons. In Battlefront Girls, too much space is devoted to describing large-scale scenes, while we focus more on smaller scenes and the lives of the androids, making them feel more real..."

"Of course, there were some issues with the storyline of our first game, and we received a lot of feedback from players, but that doesn't mean we were going in the wrong direction."

"Just like the bakery girl, although the background story is very extensive, people don't need to worry about not understanding it, because we actually focus the camera on the main character."

"After playing the whole game, everyone will definitely be moved by the story of Mondstadt and Jefty."

"This development approach that focuses on the humanoid characters themselves will also be reflected in Girls' Frontline 2, so the rumors circulating online that we were acquired by Tencent and that we would start copying Girls' Frontline are just that—rumors."

"Let me put it this way: the story of the bakery girl brings players an experience that is completely different from that of the battlefront girl."

"I would also like to sincerely invite players of Battlefront Girls to experience this story."

After Yu Zhong's interview ended.

The entire gaming industry was absolutely in an uproar.

Especially for players of Girls Frontline, the memory of this seemingly respectable guy hurling insults on Weibo last year is still fresh in their minds.

I can't believe they've come out to disgust people again this year.

So many people left comments below the video.

This left the penguin speechless, seeing that public opinion seemed to be rising again.

They had no choice but to take the video down overnight.

I've re-edited the video and removed all content related to the Battlefront Girls.

Want to say.

Players from 17 were too kind.

Seeing that Tencent had changed the video source, I stopped trying.

This at least prevented the first wave of promotion for "The Girl from the Bakery" from failing.

then.

As the promotional efforts for the penguin gradually increase.

The promotion for "Bakery Girl" has begun.

Say something.

This time, Tencent and Sunburst did a very good job with their public relations efforts.

Besides the fact that penguins are willing to spend money.

Those few players who had played Bakery Girl formed the core of this public opinion war.

These players had previously played Bakery Girl and easily believed the information about the redesigned ending in Yu Zhonghua's remastered version of the game.

They were convinced that this version of the ending would be complete.

I'm also very satisfied with the redesigned visuals of the bakery girl.

Therefore, this group became the core of the bakery girls' propaganda, and they talked extensively about their experiences in the 13th edition on various forums.

Simply put, it's tap water.

When a game has organic word-of-mouth, its marketing and promotion become crucial.

This is further supported by official publicity.

It's fair to say that the environment in early April was not just good for Yu Zhong, but extremely good.

Even some players who are new to Battlefront Girls.

Because Battlefront Girls was so much fun, I also became interested in Bakery Girls, which also featured girls with guns as their background.

I want to see what this game actually looks like.

There were even some who pre-ordered directly.

So, from April 1st to April 19th.

The number of reservations for "Bakery Girl" has successfully exceeded 30.

This is no small sum for a single-player game project.

Moreover, a large number of players are still observing.

If the game is released and receives good reviews, these 30 pre-registrations could easily turn into 40 or 50.

And from the very beginning.

Neither Penguin nor Yu Zhong expected the bakery girl to make much money.

Instead, they hope to reverse the negative reputation of Girls' Frontline 1.

At the same time, we'll capitalize on the popularity of Girls' Frontline to drive traffic to Girls' Frontline 2.

So far, it seems to be working quite well.

At this point in time, players are still encouraging of developers making indie games.

Even fans of the Girls Frontline.

The main problem is that the player's character in the game is not good, and there is no related gameplay.

Therefore, regarding the initial goals...

Yu Zhong achieved all of that.

There are pre-registrations, and players have high expectations.

"How's it going? Brother Zhao, this project looks secure, right?"

Yu Zhong held the report in his hand, looking smug.

It's as if the game has already been released and sold like hotcakes.

Zhao Ming glanced at Yu Zhong.

Although he felt that Yu Zhong had become somewhat complacent.

But at this point in time, he really didn't want to dampen Yu Zhong's monkey-like enthusiasm.

Not only could he not discourage him, he also had to give Yu Zhong a pep talk.

"The reservations went quite well this time, and the higher-ups have approved new funding—ten million Q coins. What do you think about organizing an event?"

"Ten million QQ coins? That's incredibly generous!"

Yu Zhong rubbed his hands together.

Ten million... Although it's in QQ coins, it's a huge sum of money for the marketing and distribution of an indie game.

Including previous marketing and promotion costs.

The bakery girl would need to sell at least several hundred thousand orders to break even.

Normal indie games wouldn't receive this treatment.

Tencent spent this money to promote Girls' Frontline 2.

But for Yu Zhong, he truly felt that he was not far from success.

My identity as a celebrity producer is about to return.

He wants to use this game to prove something to the world.

He can also create games that bring tears to people's eyes.

Zhao Ming was unaware of Yu Zhong's inner thoughts.

After finding a seat and sitting down...

He handed the documents in his hand to Yu Zhong.

"The marketing department suggested using our usual user acquisition methods, such as rewarding players with a certain number of Q coins for completing the first chapter, and another number for the third chapter..."

"No, no, no, this method is too boring... and there's no way to do anything in terms of publicity."

If it were a month ago...

Yu Zhong will definitely listen to the penguin obediently.

However, the success of the first wave of publicity made Yu Zhong complacent.

Being able to ride the wave when the wind is favorable and shrink back when the wind is unfavorable is Yu Zhong's forte.

It's quite obvious now.

It's a great tailwind.

So Yu Zhong naturally became quite wild.

"Since there are costs involved, we might as well make the hype a bit bigger. We'll use Chapter 2 as a boundary. After players finish Chapter 2, we'll pop up a window."

"Let the player choose between two options."

"Players can choose to receive a full refund, or they can choose to uninstall Battlefront Girls. If they choose to uninstall Battlefront Girls, we will give them 10 to 20 Q coins randomly."

Zhao Ming frowned upon hearing Yu Zhong's proposal.

"Is this necessary? Besides, your method has flaws. How do you determine whether a player has uninstalled the game?"

"Hehe, no need to judge, as long as the player provides a screenshot, that's enough. With this gimmick, it doesn't matter if the player uninstalls and reinstalls it. We've created this gimmick, so we're just riding on the popularity of Girls Frontline, aren't we?"

Yu Zhong became more and more excited as he talked, coming up with one dirty trick after another.

However, Zhao Ming noticed something crucial and frowned.

What if the player chooses to request a refund?

"We'll refund you, but given our current reputation and the game's quality, the chances of getting a refund are definitely small..."

Zhao Ming thought about it and realized that it made sense.

Actually, this marketing method wasn't invented by Yu Zhong. 9Game's "Three Kingdoms Heroes" did something similar before. At that time, "Three Kingdoms Heroes" bought 100 million Q coins to attract DNF players to play "Three Kingdoms Heroes".

Although the planning of the Three Kingdoms game was particularly stupid, I don't know what brain nerve went wrong.

A bizarre gameplay mechanic was designed where players had to cancel their character from the game "Famous Generals of the Three Kingdoms" in order to receive QQ coins.

They probably thought that because their game was of high quality, players wouldn't delete their accounts and would choose to continue playing.

But the final result was a resounding slap in the face.

Not only were 1 million Q coins given away in real money, but player retention actually decreased instead of improving as a result of the Q coin giveaway.

This makes their competitor, Tencent, which owns DNF (Dungeon Fighter Online), extremely happy.

Chapter 160 Why is it this trick again?!

Although the planning of the Three Kingdoms campaign ultimately turned out to be a major blunder, a textbook example of a disaster, Tencent was extremely nervous when The9 launched the event.

Because of Tencent's bad reputation, the 1 million QB (QQ coins) in the game "Three Kingdoms: Heroes of the Three Kingdoms" was too ironic, and many players supported the company's actions at the time.

There have indeed been DNF players who switched to that platform.

The situation was extremely unfavorable for Tencent at the time, to the point that Tencent even proposed a joint operation of the game "Three Kingdoms" with The9.

Although the penguin ultimately won.

But later, when Penguin reviewed the situation...

I also think the initial stage of this marketing campaign was quite good. If the other party hadn't been so stupid, they could have simply changed it to give more Q coins for deleting DNF characters, or directly changed it to give Q coins for reaching a certain level.

It might actually have a certain impact on DNF.

Even beyond.