Game development begins with destroying Girls' Frontline.

Page 224

This dramatic change in revenue can only be attributed to Spark Games' marketing tactics.

Based on this understanding, he directly instructed the public relations department to launch a counterattack.

In his view, no matter how much money Spark has, its marketing campaign will only last a day or two.

A few days later, their true form will be revealed.

In time, the entire industry will know who the real clown is in this whole affair.

Chapter 277 Remarriage and Violent Theories

12 month 14 day.

In the original world line.

It was an extremely peaceful day.

This is especially true for the mobile game community.

There were no new game tests, no big announcements, and everything was uneventful.

however.

Until noon.

This is according to a post from Spark Games.

The entire gaming industry was like a calm lake being shattered by a stone falling from the sky, creating huge waves.

This post is a collection of interesting data from the two weeks since the launch of Seven Days City.

It's the kind of thing that tracks how many monsters were killed across the entire server, how much money players lost, and who used the most powerful artifacts.

However, it's at the very bottom of this post.

That seemingly inconspicuous string of text was the source of the industry's astonishment.

[Within 15 days of its launch, Seven Days City has surpassed 100 million RMB in revenue. Thank you for the support of our players...]

15 days.

Revenue exceeded 100 million!

As soon as this data came out, the media, like sharks smelling blood, began to flock to it.

Unbelievable!

Then came a series of articles analyzing why the new version of Seven Days City could generate over 100 million in revenue.

This move.

This perfectly aligns with the most important statement in the study of entering the pass.

After entering the pass, great Confucian scholars will come to debate the classics for me.

Xinghuo Games hasn't even had time to do market analysis yet.

These news media outlets, however, began to analyze them one by one.

One such theory is revenge spending.

This argument comes from GamerSky. According to GamerSky's analysis, the reason why the new version of Seven Days City was able to break 100 million in revenue so quickly is because of revenge spending.

The reason is that during the two months that NetEase operated the game, the number of players in the entire Seven Days City remained stable, but the proportion of players spending money on in-game purchases was not high.

Now that we've switched to Spark, the flow rate has increased dramatically.

What is the reason?

It's very simple. Players who had been holding back from spending money on NetEase games for the past two months saw the quality of the new version of the game, coupled with the positive reputation of Xinghuo Games.

Feeling reassured that the game wouldn't run away with the money, I boldly spent money on it.

This is what created the extraordinary phenomenon of the company's revenue exceeding 100 million yuan on the 15th.

And the other side.

The editor of 1717 said...

The reason why Seven Days City was able to break 100 million views is because of the special period the game is currently in.

It was a period of transition from NetEase to Xinghuo.

The game includes numerous opportunities for "investment-based microtransactions".

So-called "investment-oriented spending" refers to items that some players have compiled that are currently unmodified, but which, according to logs or official information channels, will be modified in the future.

If you purchase these items now, you'll receive three times the compensation offered at launch. When the development team starts removing some items, the compensation will naturally follow.

As a result, players spent a lot of money on in-game purchases.

Some media outlets also analyzed the new monetization opportunities added in this update.

These are the rings and skins that appear after the Oath Points system is activated.

They stated that in the first two months, many players had actually accumulated a certain amount of emotional value from their characters during their time with NetEase.

Now, with the introduction of Oath Points.

Many veteran players are starting to buy more tickets and skins.

of course.

Regardless of how the media analyzes it.

In short, Spark Games has once again achieved a miracle.

Take a game with a million-dollar revenue, and with a flick of your wrist, turn it into a game with a revenue exceeding one hundred million.

Such an action is hard not to be surprised.

Under the influence of this miracle, the public relations department of NetEase became the busiest group of people.

At the beginning of the month, rumors of fraudulent revenue figures for Xinghuo Games had already drawn considerable attention to them.

However, it is difficult to assess whether the transaction records are falsified.

At the time, the media in the gaming industry remained silent, observing the situation without reprinting or commenting.

Spark Games has not responded.

Lin Li replied on Weibo with the words, "Time will tell."

Originally, this matter had been making headlines for a short time at the beginning of the month, but then it all died down.

Hu Peng also used this explanation to successfully deflect the first wave of inquiries from the board of directors.

"Spark is really fabricating data; otherwise, why wouldn't they issue an announcement?"

"It is necessary. If not, then I am willing to resign!"

At the meeting, Hu Peng spoke with conviction, winning back the trust of the board of directors.

However, when the time came to December 14th...

Boomerang, here it comes!

The news that "Seven Days in the City" surpassed 100 million views in half a month has been widely reported by major media

Spark's fourth work to surpass 4 million views has been created.

As a game.

There's so much to talk about regarding Seven Days City, aside from the initial media frenzy over why it broke 100 million views.

The game's development process is also legendary.

Just like how people mention FGO and then talk about DE, the developer of FGO, and how Spark Games acquired DE.

When the media discusses Seven Days Capital, they naturally bring up NetEase as a backdrop.

not to mention.

Many media outlets were aware of Hu Peng's allegations of falsifying financial statements earlier this month.

Now, naturally, it's being used as fodder for news.

"At the beginning of the month, NetEase executives said that Spark was falsifying its revenue figures, but now it seems more like the jealousy of a resentful woman."

"NetEase's grand strategy for ACG (Anime, Comics, and Games) has suffered a serious miscalculation!"

"The Tragedy of NetEase: How a Game with Over 100 Million Views Was Abandoned by NetEase."

"From NetEase to Xinghuo, what has Seven Days Capital experienced?"

Does the success of Seven Days City mean that traditional manufacturers can't succeed in the world of anime and manga?

"How did NetEase miss out on a promising talent, and why did Xinghuo, the talent scout, immediately recognize the potential of Seven Days Capital?"

A series of news reports.

What was originally known only within a small circle has become mainstream news.

It is common knowledge that NetEase executives have falsely accused Xinghuo Flow of fabricating data.

NetEase already had a bad reputation.

After making such a fuss, he was ridiculed on social media.

Even many NetEase game players have joined Xinghuo's side, simultaneously cursing NetEase for ruining their games while sending messages to their favorite games hoping the development teams would "relocate" to other companies.

In their view, the Seven Days City was reborn after the project team was changed.

This has already proven that NetEase's operations are truly terrible.

Rather than staying at NetEase, I'd rather join Xinghuo.

Although these were said in anger, they also expressed, to some extent, the players' long-standing resentment towards NetEase.

And with NetEase players taking the lead.

For a time, many comments about "remarrying" appeared online.

Even players of top games like Onmyoji and Honkai Impact 3, despite knowing it was impossible, were aware of this.

However, many related "secondary creations" have sprung up like mushrooms after rain.

I don't know which artist started it.

They drew some popular characters from Onmyoji and Honkai Impact 3rd together with popular characters from Battlefront Girls and Seven Days.

Generally, it's the characters from Battlefront Girls who invite Onmyoji and characters from Honkai Impact 3rd to visit.

It contains, for example:

"Huh!? Your captain never shows up usually?"

"Huh? I have to buy the weapons myself?"

Images like these, depicting character dialogues and different pay-to-win strategies in the game Yin Yang.

Chapter 278 The Musician

If you only look at the composition and ignore the characters' dialogue...

Actually, it felt quite harmonious, somewhat like a reunion of domestic second-time tour groups...

But if you take a closer look at the dialogue or the captions...

That really made players laugh and cry at the same time.

After laughing, they posted these pictures under the official post for everyone to enjoy.

In this situation.

Game developers across the entire internet.

Especially developers of anime-style games.

They were all under tremendous pressure.

Behind the scenes, they were all dealing with these inexplicable public relations crises while simultaneously criticizing NetEase.

"Why did you provoke Xinghuo for no reason?!"