chsdbacks Page 225
Page 225
As for NetEase's own public relations department.
That would mean even greater pressure.
Players have even started demanding invoices if they don't transfer the stake to Xinghuo.
Although it looks like a joke.
But who dares to gamble? Will the pace change?
So, NetEase's PR team approached Mr. Ding, and with the boss's approval, they finally released the announcement.
It was stated that the comments and remarks made by certain NetEase employees were their personal opinions and had nothing to do with NetEase.
NetEase is committed to providing better products for game enthusiasts, and we wish the Seven Days of the City project team well as they leave.
At the same time, internal restructuring will be carried out to provide players with higher-quality games in the future.
This announcement.
It did achieve some effect.
At least in the media, nobody is discussing this anymore.
Players have gradually shifted their focus from the game's pace to its enjoyment. Although the pace has decreased significantly, discussions about "remarrying" the game have become increasingly lively.
Secondary works are emerging in large numbers.
Among them, the views and responses of different manufacturers to this matter are completely different.
Like miHoYo.
This falls under the category of a more proactive approach.
The next day, a photo of Dawei going to Xinghuo was posted.
The collaboration between miHoYo and Spark was also announced.
It's called a collaboration, but it's not actually a collaboration within the game.
Instead, they organized a competition for submissions of second-hand creative works.
Players are allowed to submit works featuring characters from Spark Games and miHoYo.
Finally, a popularity vote will be held on both sides' official websites.
The most popular fan art not only earns you gifts, but the characters featured in it may also appear in future collaborations.
Following this announcement, Spark Games also announced that the two parties will collaborate on more technological areas in the future.
To be fair, miHoYo's move was quite clever.
This not only eased the awkwardness but also preserved the tolerance of anime and manga companies towards fan creations, thus gaining some goodwill.
Lin Li was also very impressed.
As long as it doesn't affect profitability, miHoYo is somewhat different from other manufacturers in this regard.
It started with miHoYo.
Onmyoji also had the idea of trying to ride the wave of popularity, but since the development team of Onmyoji is under NetEase, they ultimately decided to let the matter drop.
The remaining manufacturers are more ambiguous.
Among them, the most interesting one is the production team of Girl Cafe Gun.
They followed suit and issued this announcement.
"We really want to go and see Xinghuo."
Then, a picture of the Girl Cafe Gun character standing in front of the Starfire Building was added.
~~~
In general.
In mid-December, Hu Peng successfully created a huge spectacle with his professional career.
It made the otherwise dreary December seem less dreary.
As for the development team of Seven Days City...
They can finally take a proper rest and work on polishing the game.
at the same time.
Another anime-style game has generated over 100 million RMB in revenue, prompting major game companies to secretly ramp up their efforts once again.
In their view, NetEase's failure was simply due to NetEase's incompetence.
And they are not NetEase.
Many large domestic manufacturers share this view.
Penguins are one of them.
The success of Seven Days City prompted Tencent's top management to once again urge Yao Xiaodong, who was in charge of the ACG (Anime, Comics, and Games) business.
"Nurture, urge, all you ever do is rush..."
After hanging up the phone.
Yao Xiaodong frowned and looked at the other people in the conference room.
He waved his hand.
"Let's continue, let's continue the discussion."
Under normal circumstances.
When a high-ranking leader finishes a phone call and tells the audience to continue the discussion, there is actually no discussion taking place.
Nobody's stupid; they can tell the big boss is in a bad mood.
Even if we continue the discussion, it will take at least a minute or two.
Take a moment to calm down.
However, Yu Zhong is in this group.
Yu Zhong is Yu Zhong after all; he doesn't play by the rules at all.
Seeing that Yao Xiaodong was in a bad mood, he still chased after A.
"Mr. Yao, the animation quality is really bad."
"It has to be redone. Releasing it with this quality won't serve its promotional purpose."
Yu Zhong said, pointing to the paused screen on the projector.
"Look at this face, it's all messed up, and the style is wrong too. We're a story-driven game, not a collection of lame jokes."
"Who on earth is leading this animation project? It's so irresponsible..."
Yao Xiaodong didn't speak for the first half of the sentence, but when he got to this sentence, he still frowned.
Tong Xian, who was sitting next to Yu Zhong, quickly pulled Yu Zhong aside.
"What nonsense are you talking about? This animation project was specifically requested by General Manager Yao for the animation department to undertake."
In other words, this matter was spearheaded by President Yao.
...
...
The atmosphere instantly became a little awkward.
The conference room fell silent.
Fortunately.
Yao Xiaodong has a fairly good temper.
He tapped on the table.
"Alright, let's stop talking about those trivial things and discuss the core issue first: can this animation be used for marketing and promotion?"
After Yao Xiaodong finished speaking.
To ease the tension, Tong Xian first made a tentative remark.
"I think this animation is actually pretty good..."
Yu Zhong completely disagreed with this.
"Is that okay? This is what you call okay? It can't even compare to the cutscenes built into Girls Frontline."
"You can't compare them like that. How can their budget be the same as ours?"
“Reworking it would not only be time-consuming, but we also wouldn’t have enough time for promotion.”
Yao Xiaodong watched the people arguing below without saying a word.
He needs time to think.
Large companies have their advantages.
But big companies also have their downsides.
For example, the animation production of Girls' Frontline 2.
This is the most important part of the promotional campaign for Girls' Frontline 2.
According to the plan, the anime adaptation of Girls' Frontline 2 will be released in January next year.
The promotional focus was on the first domestic 2D military animation, which was launched concurrently with the first test of Girls' Frontline 2.
We will conduct extensive publicity through a 1+1 approach.
To gain traffic and attention.
In this marketing strategy, because the first test of Girls' Frontline was a small-scale invitation test, there were also concerns internally about the quality of the game demo.
Therefore, the animation quality of Girls' Frontline becomes very important.
If the animation is of high quality and generates a response, it will naturally boost the game's popularity.
Everyone knows the importance of animation.
As early as October.
Yao Xiaodong had already begun preparing for this.
At the time, it was for internal collaboration considerations.
Ultimately, instead of outsourcing, the animation production was entrusted to Tencent Animation, which was established just last year.
Chapter 279 Different Paths to Animation
Yao Xiaodong originally planned to conduct a cross-departmental resource integration and IP integration.
To create a benchmark for cooperation within the group.
But this collaboration was chaotic from the very beginning.
The first issue is the communication problem between the animation production team and Yu Zhong.
It started with the first animated test screening.
The two started arguing.
Yu Zhong thought that everything the animation department produced was garbage.
However, Tencent Animation felt that Yu Zhong kept changing his mind, wanting this today and that tomorrow.
They've done a great job to achieve this result under these conditions and within this timeframe.
Both sides were just saying what they meant and saying what they meant.
After that, there were meetings between the two sides every week.
It's a fierce battle for both Yu Zhong and Tencent Animation.
This time is no exception.
Originally, Yao Xiaodong rarely had any control over these details.