Game development begins with destroying Girls' Frontline.

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The problem is that during the promotional process for Girls' Frontline 2 some time ago...

He profited a lot from the publicity, and he hasn't even finished cleaning up these messes yet.

At this point, disbanding the project team will inevitably lead to an audit of the accounts.

Some things, if nothing happens, then nothing really happens.

But once something goes wrong, it really can't withstand scrutiny.

He's a veteran at Penguin, so he knows very well that Ma Huateng has actually been trying to conduct internal anti-corruption efforts all this time...

It's just because penguins are too big.

The fight against corruption has far-reaching consequences, and there has been no major action taken so far.

He didn't want this to cause any problems.

However, at this point, it would be inappropriate to directly refute the big boss's opinion.

So Yao Xiaodong first went along with Ma Huateng's words and cursed a few times.

After the lingering fumes from the horse painting subsided slightly.

Then, he took out a report.

"Mr. Ma, you must take a look at this latest data."

"Girls' Frontline 2 has encountered some public opinion storms this month."

"However, our Girls' Frontline IP did not suffer major losses; on the contrary, it received some publicity and promotional assistance."

"Please look at this set of data. During this incident, the Baidu Index for Girls' Frontline 2 increased by nearly 600%, and after the incident ended, our reservations increased to 150 million."

"Given the current situation, it's mostly because players are in a state of excitement. We can alleviate this problem by dismissing the employees involved and reforming the copywriting team."

"Although reorganizing the team can better address public opinion, we can't just look at public opinion. If we completely reorganize, the time spent will cause us to miss the game's launch date."

"Girls' Frontline 2 has already been secretly launched by Spark Games. I suggest that we retain the development team and make adjustments quickly based on feedback from the internal testing."

"I am confident that we can achieve the same data as our competitors in the public beta six months from now."

"Furthermore, according to the latest player approval ratings, Girls' Frontline 2's overall approval rating still exceeds 50%, which indicates that the current public opinion is just an isolated phenomenon."

"Mr. Ma, we need to look at this matter with a more rational mindset."

If Lin Li were standing nearby at that moment, he would definitely yell "Bullshit!"

It's a pity Lin Li isn't here.

~~~

Yao Xiaodong stood in the conference room and made outrageous remarks.

This fully illustrates the point.

How you talk reflects where your buttocks are.

This also demonstrates once again that relying solely on data is completely unreliable.

The Baidu Index for Girls' Frontline 2 has risen because everyone is criticizing it.

As more players pre-register, many of them are just casual observers who participate casually.

As for the positive reviews, they stem from changes in the rules.

These are all very unpredictable numerical values.

But for Ma Huateng, these data seemed to be exactly as Yao Xiaodong had said.

Ma Huateng asked Yao Xiaodong to send over the electronic version of the document.

I glanced at the data.

The data is generally correct.

This surprised Ma Huateng quite a bit.

think carefully.

It seems that no one is criticizing the game's quality; everyone is focusing on the storyline.

Does this mean that Girls' Frontline 2 is a high-quality game?

Then Ma Huateng recalled the industry analysis meeting last month.

Various investors have projected that Spark Games' global revenue next year will reach a staggering several billion RMB.

If Girls' Frontline 2 really has a chance to remake Battlefront Girls...

His decision to disband the production team is indeed a case of "those who are happy will be pleased, and those who are close will be hurt."

Upon closer examination, if this incident is handled properly, the penguin might actually benefit from it.

In addition, within Tencent, it's not surprising to hear players criticizing the game, the developers, and even Ma Huateng.

Whether it's DNF or other games.

Which game hasn't been criticized?

Moreover, the criticism stemmed from the game's storyline.

Therefore, this matter seems very important to the players.

But within Tencent, Ma Huateng didn't actually consider it that important.

To put it bluntly, if the copywriting team hadn't caused so much trouble, this matter might never have even reached Ma Huateng's ears.

~~~

A few minutes later.

Ma Huateng withdrew from the video conference.

All three of them felt a sense of relief at having survived such a close call.

Yao Xiaodong glanced at Yu Zhong.

Then he rolled up the documents in his hand and slammed them onto the table with a thud.

"What are you looking at me for?! Didn't you hear what Mr. Ma said?"

"I need to see the copywriting restructuring plan tomorrow."

Chapter 313 Industry Summit

Qiongzhou

In February, Haikou enjoys bright sunshine and moderate temperatures.

Around one o'clock in the afternoon.

Shen Wansan brought his camera to the Haikou Convention and Exhibition Center.

I just arrived at the door.

The large red archway at the entrance clearly shows Shen Wansan's purpose in coming here today.

2018 China Game Industry Summit

This industry summit is no small affair; it was initiated by the State Administration of Press, Publication, Radio, Film and Television, a state-owned institution.

The theme of this year's industry conference is "Game Globalization and Industry Upgrading under Globalization".

Leaders from Qiongzhou Province, the Huaxia Audio-Visual and Digital Publishing Association, and the Huaxia Publicity and Publication Bureau all participated.

Just by looking at the caliber of the leaders, you can tell that this industry summit is of very high quality.

For major game developers, this is undoubtedly a top-level meeting.

Shen Wansan passed through the large red archway and entered the hall of the convention center.

Many colleagues have already gathered here, including game journalists like him, as well as major media outlets such as People's Daily Online and CCTV.com.

Although these people shared the same status as him, they couldn't connect with each other. Shen Wansan's gaze swept through the crowd and finally found his old acquaintance, the vagrant Chen Mo.

"Hey, the person hasn't even arrived yet, what are you taking pictures of?"

When Shen Wansan arrived next to Chen Mo, Chen Mo was taking pictures of a row of chairs.

The sudden sound startled Chen Mo.

"Hey, why do you walk so quietly?"

While complaining, Chen Mo took out his camera again, adjusted the angle, and continued to take pictures of the empty seats in the first row.

Why are you filming this?

"Want to know?"

Shen Wansan nodded.

"Treat me to lunch later."

"Hey, you bastard, you ate a meal at my place in Cologne last time."

"That happened last time."

"Hey, okay, go ahead and do it, but if you tell me this is just random shooting, I won't believe it."

Chen Mo said with a smile.

"How could I possibly take random photos?"

After speaking, he pointed to the first row.

"Look over there, have you found anything?"

Shen Wansan looked over and then shook his head. It was just a normal row of conference tables and chairs. There was fruit and nameplates for the leaders on the first table.

Chen Mo sighed.

"With your level of competence, how did you become the editor-in-chief of 1717? Look closely, do you see who's next to Director Zheng Ruiyang?"

"A forest of sparks? What's wrong?"

"What else? Look again, who's next to Lin Li?"

"Ding Lei, then Ma Huateng..."

At this point, Shen Wansan finally came to his senses.

So it turns out Chen Mo was filming this.

At domestically organized meetings like this, you can glean other insights from the details, beyond the meeting itself.

Of course, these interpretations of details are not entirely accurate; most of them are guesses. For example, what does it mean to display bottled water or tea?

But some things can be said to be explicit.

For example, this seating arrangement.

This gaming industry summit.

Needless to say, the middle position is where the top leaders are located.

After the central positions are filled, the left side is for officials at all levels except for the top leader, and the right side is for the bosses of major game companies.

Even the second and third rows, where the factory owners sat, were arranged in a specific order.

Therefore, rank seems like a trivial matter.

But it's a big deal, especially for the first seat on the right.

This position is not only close to the center, but it is also the only one next to the leader.

Normally.

At conferences related to the gaming industry, Tencent's Ma Huateng always sits in that spot.

After all, penguins are a huge species.

Placing a penguin within a gaming company is truly a case of undermining its dominance.

But this time, it's unclear whether it's because of the controversy surrounding Tencent a few days ago, or some other reason.

When the organizers were arranging the seating, they surprisingly put Xinghuo in the first position.