chsdbacks Page 297
Page 297
What's going on? Asahi Shimbun and CCTV News are conducting interviews in the same place. It feels so surreal.
Does Xinghuo have that much influence?
But in reality, the appearance of the Asahi Shimbun here is purely coincidental.
They were actually filming a famous Asahi Shimbun documentary, The Rise of the Dragon.
The program mainly introduces the significant influence of Chinese companies abroad, thereby exaggerating the "China threat" theory.
In the first two episodes, we interviewed China's largest grain company in Africa, which has reportedly occupied vast tracts of farmland in the continent.
The second episode then interviewed Huaxia Solar Energy Company, who claimed that Huaxia had already captured a significant share of the global solar energy market.
That's the general idea.
Look at China!
If Japan doesn't work harder, it's doomed!
Hmm, foreign Yilin magazine?
That's roughly the situation.
In the third episode, they interviewed Xinghuo.
In fact, Lin Li initially did not want to accept the interview with Asahi.
Later, thanks to the efforts of Spark Tokyo, it was confirmed that connections had been made with the production team.
This time, Asahi will focus on promoting Spark and has promised to work with Spark on the draft.
Xinghuo Tokyo even sent Lin Li all the invoices that the Asahi Shimbun executives had given to Xinghuo.
Lin Licai agreed to Asahi's request.
To be honest, Lin Li also admired the Japanese; damn, they even dared to issue invoices after receiving payment.
Really professional.
~~~
While online viewers were still amazed by the visit of big-name media, the players on-site were already being drawn to something else.
"What's that up ahead? Why are there so many people?"
"Wow, Xinghuo is holding a pop-up market in the square??"
"You can participate in this without a ticket."
"Quick, quick, let's go take a look."
The Qiongzhou Gymnasium can accommodate 4 people tonight.
There is also an open-air space of more than 1000 square meters outside the stadium.
This space was transformed by Xinghuo into a temporary carnival pop-up market.
As mentioned before, Xinghuo Games' merchandise follows a low-profit, high-volume strategy, focusing on offering a wide variety of products.
After more than two years of development.
The derivative products of Spark have developed to the point where they can support a Spark pop-up market.
From everyday items to figurines, standees, and collaborations with domestic electronics brands.
It can be said.
There are so many Xinghuo merchandise items.
Moreover, unlike many game companies that collaborate, Spark usually only collaborates after reaching an agreement with a particular company.
The hardware is provided by the mobile phone manufacturers, and Xinghuo does its own system customization and some personalized customization.
For example, the packaging, the free phone case, the stand, and even some of the embossed details on the casing.
After completing the process, Xinghuo also listed it on its own online store and sold it directly.
Although this is a bit more troublesome, it allows you to take advantage of the distributors' prices and offer players affordable or even low prices.
Moreover, Spark often tries to secure the starting position.
Products with emotional value are priced the same as the original, making them easy and readily available to sell.
There were even scalpers trying to snatch up the Spark co-branded phones.
Throughout 2017, Spark sold over 100,000 mobile phones using this single method...
Although the profits can't compare to Xinghuo's main business, it's still money.
Moreover, although it is a shell company for sales, in principle, Xinghuo has also opened up the sales channels for mobile phones, and even the after-sales channels.
In the future, if Xinghuo is to get involved in electronic products, it won't be completely clueless.
~~~
Although the peripheral operations department of Xinghuo works very hard, Xinghuo is, after all, a game company, not a product sales company.
They naturally receive very little attention.
So, at this carnival, Spark's merchandise operations department finally seized the opportunity and put in a lot of effort to prove themselves.
They really took this pop-up market to a whole new level.
The most powerful of them all.
An exhibition of figurines was held at the carnival.
The main part of the figurine exhibition is located in the center of Xinghuo Market. It is a circular display stand with a diameter of about 20 meters and a height of three meters, on which countless figurines and related merchandise are displayed.
What's even more amazing is that all of these peripheral items are different, with no repetition whatsoever.
Next to each display stand is a QR code.
This QR code is also one of the operations department's proud creations.
Similar QR codes were practically everywhere at the event.
Scanning the QR code will take you to the order page for the corresponding product. After placing your order and selecting your address, you can wait for your package at home.
For international players, payment can be made, and then the hotel address can be filled in. A delivery person will then bring the goods to your door at a specified time.
Of course, if you don't mind the difficulty of getting the goods and there is stock available on-site, you can choose to pick them up on-site.
"Hey! Can this be scanned too?"
"Oh ho, this big guy can actually sweep? Wow."
"Wow! Is this price for real?!"
"It was so shocking."
"Wow! This can actually scan."
Originally, this pop-up market was just a small project within a carnival.
But what Lin Li didn't expect was...
Players showed great enthusiasm for this offline trade fair.
Even the life-size figurines displayed at the entrance, which were used for exhibition, actually got sold because they had QR codes on them.
The most outrageous of all.
It is a circular display stand in the center of the market.
The staff simply added the QR code casually, quoting a price of 10, and surprisingly, someone actually placed an order...
can only say.
Rich guy, whatever makes you happy.
Chapter 359 The Popularity of Spark
Players weren't the only ones surprised by the popularity of the Spark Carnival.
At the VIP entrance, a group of company executives, following the staff, walked in and remarked with admiration.
"It feels like being in a concert."
"Spark is really popular."
"Yes, this isn't Shanghai, it's Hainan. Most of the players here are probably from other provinces."
Even half-price airfares aren't cheap.
"The brand has a really strong appeal."
"That's right, we held a fan meeting before, and it was in Shanghai, and only about a hundred people came..."
Wearing a hat, Dawei listened to the conversations around him and felt uneasy.
Yes.
David also came to the scene today.
They didn't come secretly; they were invited by Spark official.
It's not just him.
Today, at this global carnival, Spark Games has invited many industry professionals.
From large companies like NetEase, Seasun Entertainment, and miHoYo, to small studios that may not even have released a game yet, Spark Entertainment is extending a wide invitation to anyone who wants to come.
Except for penguins.
Moreover, as long as you come, Xinghuo will make arrangements from airfare to accommodation to make you feel right at home.
Except for penguins.
Most manufacturers responded very positively to Xinghuo's invitation, and even NetEase sent a vice president to participate. Dawei saw many familiar faces.
He even saw people from Sony and Ubisoft.
It's fair to say that, apart from Tencent not sending anyone, all the well-known domestic manufacturers...
Gathering these people together is enough to hold an industry summit.
"You have a really wide network of connections."
Other industry peers were all amazed by Xinghuo's popularity.
David, however, was marveling at Xinghuo's network of connections.
Think deeper.
The reason why Xinghuo has such connections is not because of revenue, but because of the group of players who are as lively as if it were New Year's Day next to the VIP passage and the square.
Regarding the fact that Xinghuo is very popular among players.
It appears almost every few days in various reports and presentations.
But as the saying goes, "What you learn from books is never enough."
David arrived at the venue early to take a look around.
To be honest, he was genuinely surprised.
Firstly, the proportion of foreign players is quite high.
The entire venue was filled with foreigners strolling around with translation software. Incidentally, this software was specially prepared for this event by Spark and iFlytek.
Therefore, at first glance, it doesn't look like a game expo, but rather like the World Expo.
Players come from all over the world.
He also went to see the Xinghuo Market that Xinghuo organized.
It's really well done, with a great atmosphere, and it's not all about selling products. There are also fun activity areas like the "Proof of Luck," where you can get a free badge for every item you sell.
Only when all these things are put together can one feel the overwhelming heat of the spark.
Even another executive following behind David was talking as they walked.
"Spark's influence abroad is truly top-notch in China."
"I think it's not a bad idea to let them handle the marketing and distribution of Honkai Impact 2.5. After all, it's just on the Spark platform, and the PC revenue share is acceptable."