Game development begins with destroying Girls' Frontline.

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Page 300

Wang Guang's arrogance, stemming from his years working at Tencent, meant that before today, he never imagined that Xinghuo would invite a big shot to endorse it.

Now he will pay the price for his arrogance.

In the workplace, you could have done it, but you didn't, while your competitors did it, and did it very well.

If discovered, that would be a major taboo.

Wang Guang was able to rise to the position of head of WEGAME, so this is understandable.

But he still can't understand why so many people go to the Xinghuo platform.

The footage we just saw included not only giants like Sony and Nintendo.

Basically, all the well-known companies in Japan, such as KONAMI, Bandai Namco, and even Koei Tecmo, which have almost nothing to do with anime, have endorsements.

"Spark definitely paid for it! These were all bought with money!!"

"They must have bribed them with money to secure the partnership!"

"How could a company specializing in anime and manga have such a huge influence?"

Wang Guang was truly at his breaking point.

Based on his understanding, it would be difficult for him to grasp the logic behind this.

Therefore, he could only rely on his own experience to judge that Penguin sometimes uses money to buy platform support, so this time, Spark must have spent money.

~~~

In fact, the reason why Spark was able to assemble such a lineup is not complicated.

Let's start with the Japanese sector.

As has been said countless times before, Xinghuo has a great influence in Japan.

However, many practitioners in China are completely unaware of this.

However, many anime and manga companies have some vague impressions because they collaborate with Japan in areas such as voice actors and animation.

This impression is also incomplete.

To some extent, this can also be considered a type of information cocoon.

In Wang Guang's view, Xinghuo is just a domestic ACG (Anime, Comics, and Games) company, how could it possibly have influence in Japan?

In reality, Spark is a very well-known name in the Japanese industry, thanks to FGO and a whole host of other anime and manga games.

The Spark you think of is the Spark that only makes money in Japan.

However, many people don't understand that the prerequisite for making money is having users.

According to statistics from Japanese media, Spark has 2000 million registered accounts for FGO alone in Japan, plus other anime and manga games.

Spark has registered as many as 2500 million accounts in Japan.

Monthly active accounts, which are players who open the Spark game at least once a month, number approximately 800 million.

This monthly active user data is already quite impressive. After all, the peak monthly active user count for FGO in its previous life was only around 400 million. In this timeline, it boasts better graphics and gameplay.

Spark has kept FGO's monthly active users in Japan at around 500 million, and with other games added, excluding overlap, the total reaches 800 million.

It doesn't look like much.

However, it's important to know that, according to statistics, the total number of active players across all gaming platforms in Japan was 3423 million in March 2018.

The Xinghuo family's active players account for 25% of all players in Japan.

In other words, as long as you play games, it doesn't matter whether you mainly play console, PC, or mobile games.

Of the four Japanese players, one is guaranteed to be a monthly active player on Spark.

What is this concept?

This spark is not the kind of insignificant little thing in the anime and manga industry that many domestic practitioners think of; in Japan, it's a true deep-sea monster.

Many small Japanese game companies were incredibly excited when Spark invited them to the carnival to give their blessings, because they knew very well that a single sentence at the carnival could reach a quarter of the Japanese gamers!

Not to mention that Japanese news media frequently sensationalize Mr. Hayashi's 10 billion yen story.

They also occasionally post things like "Spark is amazing," "Spark's system is good," "Why Spark is successful," and "Why Spark works but Japanese companies can't." They also point out the threat posed by Spark.

These threats did initially make many manufacturers wary of Spark.

However, over the years, this has also had a counterproductive effect.

As Xinghuo has developed better and better in recent years, many people have come to believe the media's exaggerations.

As the media hyped it up, Japanese companies started to take it seriously.

They really think Xinghuo is a top-tier company.

In addition, there are various half-true and half-false, legendary events related to Lin Li that have been circulating among Xinghuo Japan's internal employees.

It is complemented by Japan's culture of admiring strength.

Lin Li, in the Japanese media, has gradually changed from being called "Mr. Fraud" and "Kryptonite King" to titles such as "Dragon of the Empire," "Mr. Billionaire," and "Game Magician."

Many Japanese professionals admire Lin Li even more than their domestic counterparts.

In Japan, a publishing company even compiled all the available information, videos, speeches, and other materials about Rin into a book titled "Mr. Billionaire's Spark Success Methodology."

It's selling pretty well.

Many Japanese game developers have bought it.

In this situation.

Spark Japan doesn't have the arrogance of big companies; Spark participates in all kinds of events in the Japanese gaming industry.

Furthermore, because they have a lot of money, Xinghuo often organizes developer salons for the game industry.

Just like the annual Japan Game Developers Conference at the end of last year, which was funded by Spark.

In addition, Spark and ZUN established a doujin game foundation more than a year ago, as well as a Japanese game foundation that Spark later created himself.

It has indeed helped many fan communities and small companies.

These actions have led many in the Japanese gaming industry to believe that Spark is truly taking root in Japan.

To put it simply, relationships between companies are just like relationships between people.

We see each other often, so we naturally become familiar with each other.

In addition, there's Lin Li's personal charm.

Even for big companies like Sony and Nintendo, if they invite you to record a congratulatory video, how can you refuse?

Moreover, for companies that are genuinely interested in getting involved in mobile games.

Although penguins are large, for Japanese companies, it's similar to how domestic companies feel about EA.

Although Spark isn't that big, many Japanese companies consider it a behemoth in the mobile game industry.

Who should we choose to collaborate with?

The answer is already obvious.

Chapter 363 The Carnival Begins!

As for the European and American communities, Spark's influence in large companies is indeed not that great, after all, the European and American anime and manga market is not considered mainstream.

However, Spark still has some influence in the independent game scene in Europe and America.

This is thanks to the success of Galaxy Park's exploration mode.

Many modders from Europe and America have made money through Starfire, and naturally, they like Starfire.

Just like TikTok going abroad, why do so many Americans say TikTok is good? Because they have actually made money from TikTok.

The reason is the same.

Driven by mod creators, many game developers in the European and American indie game scene no longer consider Spark an outsider.

Secondly, it's also because the current Galaxy Paradise: Exploration game uses the Spark Game Launcher.

The global monthly active users of Galaxy Paradise: Discovery are conservatively estimated to be in the millions.

After all, it's a "free" game.

But it's different from other games on Spark.

The player base of "Star River Paradise: Exploration" doesn't overlap much with other Starfire games; instead, it overlaps significantly with users of single-player and indie games.

this point is very important.

This is why many independent developers in Europe and America are willing to collaborate with Spark.

In addition, Spark promised them that the sequel to Galaxy Park: Discovery would be released on the Spark platform this year.

If Exploration 2 is successful again.

So, based solely on the number of players in Exploration 1 and Exploration 2.

This is enough to give the Spark platform a basic number of players.

In addition, Spark's tiered pricing system is quite reasonable. For indie games, no platform fees are charged if the monthly revenue is less than $10.

Only 5% of those earning $10 to $50 per month are accepted.

For many small companies and even independent developers, this is practically free.

This accumulation of efforts has led to the spectacular scene tonight.

To put it simply, it's a matter of trust. When people see that your Star Exploration 1 was a success, they naturally think it's possible for you to create a platform to promote indie games.

If you succeed in anime-style mobile games, domestic developers will naturally have more faith in you.

Penguins have nothing, but they have money. But what does it matter to you if others have money?

Unless Tencent is willing to directly subsidize developers with money, why would developers cooperate with you?

This is very simple logic.

But Wang Guang couldn't quite understand it.

In fact, many domestic manufacturers don't quite understand this either.

Therefore, when they see the Spark Carnival and see countless industry leaders coming out to support it, they have a sense of déjà vu, like watching a magic show.

Anyway,

The domestic manufacturers in the audience were completely impressed by the grandeur of the Spark platform.

Now let's look at the lineup on the Penguin side.

What a bunch of weird and deformed fruits.

Although Wang Guang was not present, he could not hear the thoughts of the executives at the Spark event.

But he knew it.

The current situation is very unfavorable to him.

Both are platforms launched globally, but Spark quietly gathered a large group of people. Regardless of whether they were just there for friendly support, they definitely got involved.

Now, the pressure is on the penguins.

It took Wang Guang a while to come back to reality.

Then he suddenly had a seizure.

Now is not the time to wonder how Spark was able to do it!

"No, this won't do, there will be problems."

"The game night is only halfway over."

"We still have a chance!"

"Little Zou!! Little Zou!! Come here!"

Xiao Zou is the operations manager of WEGAME and also Wang Guang's subordinate. He's the one who's always wanted to switch jobs to Xinghuo.

Although Wang Guang calls him Xiao Zou, he is already over 30 years old at this time. He has been in the industry for several years and has been working in game platform operations. He is also in charge of the details of this Global Game Night.

He did a lot of work, but that was because he was in operations, while Wang Guang was the supervisor.


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