Game development begins with destroying Girls' Frontline.

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The promotional video for Future Defense even ranked number one on YouTube gaming channels.

The promotional video for "Destiny's Path" ranked first on NCNC's entire site.

As for Bilibili, it was the full replay that earned them first place.

Among these achievements.

There's really nothing more to say about Bilibili being number one.

After all, this isn't the first or second time that Xinghuo's games have topped the Bilibili charts.

It's even more normal for Destiny to be number one on NCNC; almost every time Destiny makes headlines, it causes a huge stir in Japan.

Moreover, every time Fate/stay night becomes popular, FGO's revenue also increases, a phenomenon that many market researchers find completely incomprehensible.

Because there's a cap on FGO recharge rebates, and it's been two years, who's still recharging for Fate/stay night?

Do not understand.

In any case, Japanese players have developed a strange kind of fanaticism for the FATE IP.

Players on the Spark Japan forum have long worried that a decrease in revenue might affect Spark's development progress of "Destiny's Path".

All I can say is...

Such a thoughtful player is truly rare.

Compared to the two video websites mentioned above.

Future Frontier has climbed to the top of the YouTube gaming channel rankings, sparking considerable discussion.

In just one day, the video of "Future Defense" on YouTube received more than 3 likes and quickly reached millions of views.

It is by far the fastest-growing Spark Games promotional video in terms of likes in the US.

It's worth noting that previous promotional videos for games like Battlefront Girls only garnered moderate views on YouTube; they were popular within a small niche but not particularly high in the mainstream.

But this time.

The traffic for "Future Defense" came in very fast.

On the one hand, there is the quality and promotional characteristics of "Future Defense".

On the other hand, the clubs in Spark America also played a role.

YouTube provided traffic support, and due to the surge in traffic, many YouTube bloggers started making videos in response.

Others, like the famous gaming blogger MAX, have started analyzing Future Frontier, breaking down the gameplay demos and analyzing each element.

His teardown video of "Future Defense" also has a very high number of views, but what is classic is his summary after the review.

"American manufacturers should take note: for the first time in so many years, I feel a sense of novelty and anticipation for a shooting game that actually comes from the East."

While this statement may contain some exaggeration, it does accurately reflect the mindset of American gamers.

Imagine if one day, a major foreign company released a martial arts game that looked incredibly appealing.

Domestic players share a similar mindset.

However, regardless of one's mindset.

In short, Future Frontier, with its theme and visuals that are extremely suitable for the American market, has truly made a ripple in the mainstream American gaming industry.

This ripple effect also boosted the popularity of demo videos for "Gundam Battlegrounds" and "Girls' Frontline: Siege".

Some clickbait titles using the name "Future Defense" have cut out and played demo clips of these two Spark shooting games.

These comments and evaluations from American players were then transferred to China by countless Chinese content creators.

In the past year or two, domestic players have seen many Japanese players praising Spark, and they know that Spark has a large following in Japan.

But this American player praised it on such a large scale.

That gave them a sense of novelty.

The scope is not limited to domestic anime and manga fans.

Some reposted videos on Douyin (TikTok) have an absurd number of likes and comments.

Many comments section was filled with arguments, with some players who don't follow Spark much believing that these videos were fake and were just trying to gain patriotic traffic.

Players who knew about Spark argued their case.

The two sides can even argue for tens of thousands of messages under some Douyin videos.

Anyone who has ever argued online should understand that it's not something that ends after a video; it's common for each side to "cite sources and allusions."

Since citing classical texts is necessary, the resulting increase in search volume is natural.

If you could access the backend of search platforms like Douyin and Baidu during this time period, you could see it all at a glance.

About

【spark】

What kind of company is Xinghuo?

Is Xinghuo really popular overseas?

How much does Xinghuo earn in a year?

The number of search-related issues involving Spark is endless.

And so, these casual players began their search.

Most casual players noticed, "Wow, a new force has actually emerged in China?"

Then many players saw Spark's game.

It feels pretty good.

Chapter 508 News Brief

After all, to people who don't understand anime, a game is just a game with an anime-style art style. Moreover, Xinghuo's games are not IP-based works.

It's almost effortless to understand.

Especially since Douyin is practically a base for Xinghuo (a popular short video platform), searching for Xinghuo brings up related videos, unlike Tencent's Weishi (another short video platform) where searching for Xinghuo literally means "stars and fire."

However, even though most passersby were successfully drawn to the video after watching it.

However, a small group, mainly those who kneel for long periods of time, have relatively soft leg bones, and some people with ulterior motives, are stubbornly refusing to admit their wrongdoing.

The former can be summed up in one sentence: domestic products are simply not as good as foreign ones, whether it's cities, cars, or games.

The latter argument is that "Spark" is just a promotional video, and there are already plenty of promotional videos for "God of War." Can a promotional video equal a game going public? Let's wait until the game sells millions of copies before we start bragging.

To retaliate with words like that.

In the afternoon, Tencent News published an article titled "Beware of the Trend of Exaggeration; Game Developers Should Focus on Research and Development Over Marketing."

Article.

This article is quite amazing; it doesn't say that Spark's press conference was bad.

After all, even when engaging in baseless criticism, one must consider the potential for public backlash; but that's the charm of journalism.

I can't just tell you you can't, but I can do it another way.

First, he made a few perfunctory remarks about how good the Spark E3 launch event was, then quickly changed the subject, saying that Spark's current marketing was too much and the launch event had too strong a marketing atmosphere.

I also made a sarcastic remark.

The high popularity of the current promotional video is both a good thing and a bad thing. If we don't focus on making a good game, today's popularity will turn into tomorrow's criticism.

"Be wary of a repeat of the tragic fate of Zhong Yong in the industry."

To be honest, anyone with a brain can tell that this article is just a blatant attempt to smear someone.

The entire E3 exhibition is a huge marketing event.

You're criticizing companies for overdoing marketing at a major exhibition? Isn't that ridiculous?

However, it was a group of people who were already at a disadvantage in the war of words.

They started using these news reports as weapons to continue their fight.

It's fair to say that "Future Defense" has truly gone viral, and because of this, it has influenced a large number of casual viewers.

There were many comments as well.

There are many positive reviews, but also quite a few negative ones.

Furthermore, there is a survivor bias here; those who think the Spark press conference is awesome will just watch the video and be done with it.

On the contrary, it's those passersby who had no prior knowledge of Xinghuo, those who inherently believe that China is inferior to foreign countries, and those who criticize for the sake of criticizing.

It can be dark from day to night.

This phenomenon is not so bad on Bilibili, which is the home base of Spark.

On TikTok and regular news websites, things are really chaotic.

However, these chaotic events occurred that night.

After a brief news report of about ten seconds on the evening news, everything returned to calm.

"At the internationally renowned E3 gaming expo, Chinese game developers held pre-show press conferences, which were enthusiastically received by players worldwide. This signifies..."

The text message is really short.

The entire sequence consists of only one sentence, and the camera only captures a handful of shots.

But it is also really heavy.

This has had a significant impact, causing the Chinese media, which had already quieted down somewhat, to once again launch into a frenzied hype.

at the same time.

A large number of online trolls chose to withdraw, and the comments on Douyin began to reverse.

The official Spark videos and player-created content began to emerge, and a large number of positive reviews started to attract casual players to join the game.

In addition, some enthusiastic players discovered that Tencent quietly retracted the previous news after the evening news broadcast.

The remaining media outlets affiliated with Tencent have also gone into complete silence.

And the media that already leaned towards the Spark Group.

At this point, they were going all out.

On the second day.

Spark, originally intended to transfer energy abroad, unexpectedly caused quite a stir in China on the eve of E3.

The number of downloads on the Spark platform also suddenly went up the curve.

Especially the Spark platform for mobile games.

The reason why mobile games have a wider reach than PC games is that the barrier to entry for mobile games, from receiving information to conversion, is much lower than for PC games.

The Spark event went viral on Douyin and was subsequently reported on by CCTV News.

The number of downloads of the Spark platform on mobile devices has skyrocketed.

It even climbed to the top of the Apple download charts.

And the new reviews popping up in the store clearly demonstrate just how massive this influx of traffic is.

"Didn't they say at the press conference that the Spark platform would be able to play God of War? Where is God of War now?"

Why do I need to download the game after downloading the Spark platform?

"Why is my Spark platform different from my friend's?"

"Dude, your friend's is on PC!"

These comments and replies are both hilarious and absurd.

This also proves that the people Spark attracted on the eve of E3 were really just ordinary people.

This surge in traffic wasn't just limited to the Spark platform; downloads for games across the entire platform, especially mobile games, are rapidly increasing.

Spark was the first to react to this increase in traffic.

On the same day, it appeared on Douyin, Bilibili, and other major video platforms.