Game development begins with destroying Girls' Frontline.

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With so many games available, which one is best for beginners?

"Now is the best time for beginners, and ten beginner activities are waiting for you."

"Veteran players are crying, while new players are getting tons of benefits."

Short videos and promotional videos on the same theme.

In addition, other manufacturers on the Spark platform quickly reacted, "Quick, quick, start a promotion! Start a promotion!"

So the next day came.

Many long-time anime and manga fans wake up one morning, browse an ad, and suddenly find that their game has been updated to a new version. Then they log back into the game.

Upon entering the main interface, you'll see a huge incentive for attracting new users.

And it's not just one game; those hardcore gamers are present in almost every game!

outrageous.

The news conference by Xinghuo has generated considerable buzz both domestically and internationally. While its impact outside the Great Firewall remains to be seen, it's certainly generating a lot of buzz and excitement within China.

~~~

"The Spark Platform is a hit."

"Ok, I know."

"That's amazing!"

"really."

Los Angeles.

At a certain star-rated hotel, Brother Dawei poured a cup of coffee for CCTV producer Yang Ding and casually responded to his exclamation.

Many people are unfamiliar with the name Yang Ding.

But if you mention the director of "Esports in China"... well, that might still be unfamiliar to many.

Especially for players in the current world, because the documentary "Esports in China" is still being coordinated for broadcast, just like in the previous life.

However, within the industry...

Yang Ding is quite well-known, especially in the gaming industry.

Starting in 17, he took on the filming of the documentary "Esports in China," invested by Tencent, in a semi-official capacity.

By the end of this year, all the content for the first episode was filmed, and editing was almost completed in February.

However, the broadcast schedule has not been coordinated.

In the previous life, this release date was coordinated until 20 years ago before it was finally shown on CCTV Discovery Channel.

Chapter 509 Documentary Film Crew

In this timeline, scheduling coordination is not very smooth.

So after trying to build connections for a while, Yang Ding gave up and decided to let go whenever he wanted.

He also doesn't plan to film any more video game-related content.

As a result, Yang Ding received a new job after the Spring Festival this year.

The publicity department approached CCTV, intending to film a documentary about Chinese games going global, to encourage the upgrading of the domestic game industry.

The documentary is titled "Chinese Games Overseas".

Upon receiving this mission, Yang Ding was instantly revitalized.

"What? You don't film games? No, boss, I love filming games the most! I'm a professional in the game industry!!"

The treatment of someone who partners with the Publicity Department and CCTV is completely different from someone who partners with Tencent Investment and CCTV.

Many leaders at the station approached him, urging him to make sure he filmed it well.

This is both a pressure and an opportunity.

Yang Ding also knew that this matter was very important.

So we spent a month planning the shoot, and then we started filming.

Documentaries are not like movies.

It's a long-term, ongoing filming job.

It can last for a few months, or for a year or two.

During this long period, Yang Ding selected a few key individuals. He planned to first take the film crew on a tour of major domestic game companies that have expanded overseas, and then focus on filming them in detail.

I'll be going to all the companies involved, including Spark, miHoYo, Lilith Games, IGG, NetEase, Tencent, and the production team.

Although I have to go.

However, there is also a sequence.

Yang Ding did not choose to film Xinghuo immediately because, after some research, he found that Xinghuo's way of going overseas was in stark contrast to other manufacturers.

So he chose to film around other companies going global first, constantly throwing out sparks during the filming process, creating a feeling that even though you haven't met him, you can hear his story everywhere.

So starting in March, he first went to Lilith Games, then to IGG, and then to miHoYo, just as miHoYo was also going to participate in E3 with Spark.

So he followed Mihoyo to the United States.

According to the itinerary.

Today is his last day filming with the miHoYo team. After today's shoot, he will briefly stay at Xinghuo before the E3 exhibition to shoot some footage that may be used in post-production.

During this process, he also attended the launch event for Spark E3.

Therefore, in today's chat, we naturally talked about what happened yesterday.

"Spark is really popular."

Yang Ning is a very straightforward person, and he doesn't hold back at all, even in front of Brother Dawei.

Of course, in his view, Xinghuo and miHoYo should be in a cooperative relationship, and Dawei probably doesn't care.

"The difference between them and other domestic manufacturers is like a precipitous cliff."

This is his most direct feeling after filming for several months.

As an industry promotional video, Yang Ning also learned about the industry during the filming process.

So he knew it very well.

Although companies like Lilith Games and IGG make money overseas, most of their profits come from heavily relying on paid user acquisition, and they have very few true core fans.

But Spark is different.

It's the kind of difference that's immediately noticeable at first glance.

Hearing Yang Ning praise Xinghuo.

Dawei remained expressionless, but felt a little awkward. This awkwardness, or rather, displeasure, stemmed from knowing that what the other person said was true and that you couldn't refute it, yet you still felt somewhat uncomfortable.

Since there is no way to refute it.

He simply kept a blank expression.

Fortunately, after exchanging a few words, Yang Ning stopped chatting.

Instead, they had the camera crew turn on the lights and begin filming for the day.

Today's recording content is very simple.

It's just about doing some simple questions and answers.

As soon as the camera started rolling, Dawei immediately smiled.

Then he quickly began to answer Yang Ning's first question.

What are your thoughts on the overseas expansion of games?

This problem is almost effortless.

Dawei just blurted it out.

"Going global is a trend for games. As Lin Li said, only by making games for the world can we achieve ultimate success. When we started Genshin Impact, we were already developing it for global players. This development approach is different from the mainstream approach in China, but Mr. Lin and I both believe that this is the right path."

Yang Ning agreed with this view, nodded, and then asked another question.

"From the perspective of your peers, do you think Spark's E3 pre-event event was a success?"

David glanced at Yang Ning.

"How did we end up back at Xinghuo again?" Despite thinking this, Dawei blurted out a heartfelt compliment.

"Of course, it was a successful press conference. Spark is very impressive. The surprises you saw at E3 were not impromptu. For example, the collaboration with Sony was agreed upon several months ago."

"Moreover, in my opinion, Xinghuo's success is related to its execution. In terms of execution, Xinghuo should be number one in the industry."

Yang asked, half surprised and half confused, "Is Xinghuo's team really that good?"

"It's not just the team, it's mainly Mr. Lin's grasp of the market..."

Dawei didn't really want to go into too much detail, but as a media professional, Yang Ning preferred to film reviews from competitors because such reviews were often very persuasive.

So after Dawei finished speaking, he asked a series of questions.

"I heard you've also joined the Spark Developer Alliance. How has this helped you? Does President Lin usually discuss game-related issues with you? What kind of person do you think President Lin is?"

Dawei frowned. Was this an interview with miHoYo or an interview with Xinghuo?

Even so, since it was CCTV, Brother Dawei still perked up.

"The Spark Developer Alliance is quite useful for some new developers. Everyone can exchange experiences there, and the Spark official team also holds regular events and provides developer Q&A sessions."

"However, it's of no use to us at miHoYo. We and Xinghuo are independent companies. It just so happens that our game is available on the Xinghuo platform, so we don't need to bother Xinghuo."

"As for General Manager Lin, he is a very forward-thinking person with great leadership qualities."

Yang Ning nodded.

Although it's a general guideline, it's sufficient.

Therefore, Yang Ning mainly focused on miHoYo's technology when answering the following questions.

Based on his observations over this period, miHoYo does have some technical skill.

So we went along with that topic.

We discussed miHoYo's technical capabilities.

This is usually where manufacturers start exaggerating, so Brother Dawei went all out.

They were really getting into it.

Suddenly, Dawei's phone rang.

David was a little embarrassed, since the camera was still on.

"It was Lin Li who called."

After saying that, he planned to hang up.

However, Yang Ning waved his hand, realizing that this seemed to be a good source of material.

Before the program team officially settles in Xinghuo, we can get a sense of Lin Li's personality through other people's perspectives.

So he gestured that everything was fine and hoped that David would answer the call.

David thought about it and didn't think there was anything wrong with it.

So I answered the phone and put it on speakerphone.

"Dawei! Why haven't you submitted your Genshin Impact black-box test demo yet? Is miHoYo trying to rebel?"

"Don't get cocky just because the number of reservations has increased these past few days. Let me tell you, the demo must be submitted before the official EA expo."

"Also, last time I came here, after we had a meeting, we discussed how you planned to change things, but there hasn't been a response yet."

"Should we change it or not? If it clashes with Galaxy Paradise, don't blame me for not telling you in advance."

After Lin Li uttered those few words, the room fell silent.

Yang Ning didn't speak, but the look in his eyes as he looked at Dawei clearly conveyed a message.