Game development begins with destroying Girls' Frontline.

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It's June.

Early October, just beginning.

The promotional campaign for the Penguin Crazy Play Festival has already begun.

The first piece of news is quite significant.

To celebrate Red Alert Online joining the Crazy Play Festival, Red Alert 2 and Red Alert 3 online versions will be available for free on WEGAME.

Although players quickly discovered that these two special editions were actually heavily censored versions, with all campaign storylines removed and only PVP content retained, along with a large amount of censored content.

But no matter how much censorship is implemented, this is still the official version, and Tencent has also announced the integration of online version stats and ranking system.

To passersby, it was a good thing.

However, this news is not good for players who are still playing Red Alert, because after Tencent announced the official online version of Red Alert, it was almost instantaneous.

Several domestic gaming platforms, including Haofang and Youxia, have removed support for the Red Alert series.

Penguins don't care about that.

The veteran players who lost the platform could only curse under their breath and wait for the Penguin Crazy Play Festival and the launch of the Penguin official platform.

After this announcement.

Following this, NBA star LeBron James posted a video on his Twitter account congratulating NBA 2K Online on its upcoming release during the November Crazy Play Festival for Chinese players.

The video is short and not a dedicated promotional video; it's clear that it was recorded very casually.

But that sentence.

"WEGAME and NBA 2K are waiting for you in November."

But it still caused an uproar on the internet in an instant.

The power of celebrity endorsements in promotion was on full display at this moment.

The news that Fortnite and PUBG Mobile were simultaneously launched on WEGAME surprised everyone even more.

Do these games have game licenses?

Upon closer inquiry, it was confirmed that these games indeed lacked a publishing license.

However, since Tencent does not generate profit, has no in-app purchases, and does not constitute commercial operation, it does not need a game license.

In later generations, some people actually used this rule to play games.

For example, games with no in-app purchases that rely on advertising to generate revenue.

Merge a giant watermelon, or goblin sheep—these are all games of this type.

Typically, these types of games require platform support, so they mainly exist on platforms like TikTok and WeChat, relying on user sharing to gain sufficient exposure.

In summary, Tencent circumvented the requirement for game licenses by offering free access, and then used the overseas licenses that can be applied for to resolve the basic content review process.

This provides a model for future overseas games.

Once you obtain an overseas game license, you can open a domestic server if you wish, as long as it's free.

The State Administration of Press and Publication also tacitly approved of Tencent's action.

After all, Tencent's PUBG Mobile has been operating for free for several months without a license.

Anything, as long as there is a precedent.

The rest is always much simpler.

After three consecutive attacks, the penguin unleashed its full power.

Throughout the first half of October, Tencent was basically releasing a new game every day.

The Crazy Fun Festival prize pool has also been unlocked.

The prize pool for this Crazy Play Festival, to put it simply, is based on the number of people who download and register for WEGAME. The more people download, the more prizes are awarded.

At that time, players will be able to participate in a lottery and win QQ coins or cash rewards simply by playing the game.

Although Tencent has not disclosed how many users it gained because of this crazy fun festival.

However, the prize money for the Crazy Fun Festival has changed from sharing millions to tens of millions, tens of millions to twenty million, and twenty-five million to fifty million.

Also.

It's not just the PC version of WEGAME that's seeing a surge in users.

Even the WEGAME mobile client surged to the top of the Apple download charts in early October, and remained there for two days straight.

Arrived on the 15th.

Tencent is also extending invitations to domestic game developers.

Games that are exclusive to WEGAME and available to anyone who is willing to log in to WEGAME.

You can log in to the Crazy Play Festival.

During the Crazy Play Festival, Tencent will cover the testing and operation costs and provide promotional resources.

If it was before.

No manufacturers probably care about this, but with the increasingly powerful promotion of the Crazy Play Festival, WEGAME seems to be gaining momentum.

After all, it was Tencent that provided the marketing and servers.

It's essentially giving away free data.

Some of the projects that hadn't yet been listed on Spark, thinking "why not take advantage of it?", actually announced their listing on WEGAME.

In the blink of an eye, it seemed as if Penguin's WEGAME had really sprung up.

The media then began their usual stunt.

To be opportunistic and change course with the wind.

The media outlets that were hyping up Spark's rise and Tencent's demise after the Spark Developer Conference are now praising Tencent.

Penguin Fun Festival: The Pressure from the World's Highest-Revenue Company.

What is dominance? This is dominance!

WEGAME's counterattack intensifies competition among domestic platforms.

Penguins at full power.

It certainly looks like a formidable force.

The impact of this wave is truly remarkable.

Players also discussed these news items extensively.

"Penguins are really rich."

"During this crazy fun festival, the server and operating costs alone are considerable."

"They're even promising players can get rewards from the official server during the Crazy Play Festival? Is that for real?"

"The battle between platforms is terrifying."

Will Xinghuo also be holding an event?

"Yeah, tear it up, tear it up! Let Old Man Lin have some freedom of movement too!"

"Although I am a Spark fan, at this moment, I firmly support the Penguin Crazy Play Festival. The Spark platform has not offered any coupons for almost a month."

Whether these discussions are good or bad.

Discussion generates buzz, and with buzz comes publicity; Tencent's latest marketing campaign has truly become a hit.

As a result of this round of operations by Tencent, Tencent's stock price has risen significantly.

And with the pressure on penguins.

Many media outlets also turned their attention to Xinghuo.

Xinghuo's front desk has also received many media interview requests.

Everyone's thinking the same thing. Now that Tencent has made its move, what will Spark do?

Unbeknownst to many, the media, players, and even Tencent itself have placed Spark on the stage to compete with Tencent Games.

This implicitly acknowledges the fact that Spark can compete with Penguin.

Even many media outlets are thinking about it and anticipating it.

What is Spark's counterattack, and can it suppress Penguin's momentum?

Chapter Thirty-Eight: The Unending Change

Although on a global scale.

The promotion of the Penguin's Crazy Play Festival did not make much of a splash.

After all, most of the games offered at the Crazy Play Festival are available overseas, such as PUBG and Fortnite, so there's really nothing worth paying attention to.

However, in the country, this series of moves by Tencent has indeed achieved some success.

If this were a competition.

Penguins have undoubtedly drawn their swords.

Meanwhile, on the other side of the arena...

Xinghuo naturally responded as well.

The game "Lost in the End of Time" has begun its open beta test, which means it will officially launch globally. The open beta is scheduled for October 20th.

PVs and actual gameplay footage have been released.

In this timeline, "Lost in Time" is one of the few games in the Spark series that Lin Li hasn't made any major changes to.

The plot of the first few chapters of "Lost in Time" was indeed very good.

Among all the games, it can be considered an excellent student. Otherwise, after the previous game was a disaster, it wouldn't have been jokingly called the "Northern Myanmar Game". What is the Northern Myanmar Game?

You have to lure people in before you can fleece them.

Of course, in this timeline, the endless journey also undergoes many subtle changes.

On the one hand, the character illustrations are more detailed.

From the very beginning, Lin Li eliminated those artists with so-called high-level aesthetic sense from the "Indefinite Lost Path" project.

The art team led by Li Xinyu completed the task assigned by Lin Li very well.

The current version of "Lost in Time" has removed male characters. After all, in Lin Li's opinion, since you're already doing imprisonment play, there's really no need to consider female players.

In addition, in terms of the details of the character illustrations, the art director of "The Lost Path of No End in the Past" likes to use some male elements and elements that lesbians like to put into the character illustrations.

The character illustrations for "Lost in the Endless Path" all feature suits, vests, coats, and so on.

One of the more classic examples is Dallen.

To be honest, this character's personality is actually quite interesting; he's a famous director on the run.

Its strength in the game is also quite impressive.

However, the character's artwork diminishes the character's appeal by more than half.

The original art director of The Continent went too far in pursuing the individuality of the characters, to the point of being somewhat pathological, deliberately avoiding conventional aesthetics.

Is this good?

That's definitely not good!

If you're holding a solo art exhibition, nobody cares, but this is a commercial project!

Because of his PTSD from his previous life, Lin Li's biggest concern in the entire "Endless Lost Path" project was the character illustrations.

Don't tell me.

Lin Li actually cleaned up quite a few self-righteous young women because he paid attention to this matter.

He then looked it up.

Most of these people were graduates of art academies, or even returned from studying at art academies in Europe and America.

In response, Lin Li also issued an internal open letter.