Game development begins with destroying Girls' Frontline.

Page 501

In summary, after a series of changes.

At this point in time, Kuro's overall project progress is much faster than in his previous life.

We are now approaching the black box test.

It was like a preliminary test, so the entire project team was naturally quite nervous.

Even when you're stressed, it doesn't stop you from chatting about recent industry trends while having a late-night snack.

In the current industry.

The most eye-catching match, of course, was the showdown between Spark and the penguin.

"Spark is really impressive. How did they manage to go head-to-head with Tencent in terms of publicity? Is it really like those experts say, that it's time for good money to drive out bad? Is quality more important than traffic?"

Song Lun took a sip of cola, looking puzzled.

"Hahaha, Song Ge, this is clearly a propaganda war launched by Xinghuo. How could traffic be useless? How could Tencent become number one in the world if it wasn't useful?"

Adong comes from a planning background and is relatively familiar with operations. He also enjoys studying Xinghuo's operational strategies.

In fact, as long as it's an operational plan.

There's no one who doesn't delve into Spark's operations. In the past two years, he's done and read countless reports analyzing Spark's operations.

In the past year or two, in the Chinese game industry, basically as long as a game by Spark is successful...

A whole bunch of bosses will then bring their own operations departments over.

Analyze why Spark succeeded again.

It's as if analyzing it will allow us to replicate Xinghuo's success.

However, this analysis did objectively help spread Xinghuo's operational ideas.

"The reason why Spark was able to suppress Penguin this time is because Spark invested more resources. On the surface, it seems that Spark used the quality of the game, but in reality, it was a combination punch."

As A-Dong spoke, he also sighed with emotion.

"It looks like Mr. Lin's side made a game, but in reality, it was a large-scale marketing campaign using the Heroes of Might and Magic and Red Alert IPs."

Song Lun took a bite of the meat skewer.

"It's that easy to beat penguins? Then why can't others do it?"

Ah Dong replied instinctively.

"Simple? This isn't something you can do just by having intellectual property. The money spent on acquiring the intellectual property is the cost, while the quality of the final product is the amplifier."

"Take Heroes of Might and Magic III Remastered, which Spark has just launched, for example. An ordinary person could probably achieve the same effect with a budget of 10 million."

"Then, Mr. Lin, you can turn this 1000 million yuan cost into an effect worth hundreds of millions, exceeding Tencent's investment in this marketing campaign. That's the key."

After finishing his sentence, A-Dong added another sentence.

"Only Mr. Lin can do this kind of work; his understanding of games is unmatched by ordinary people."

Chapter Sixty-Six: A Three-Pronged Approach!

After listening to what A-Dong said, Song Lun nodded.

Now that you mention it, it does seem to make sense.

The two chatted and ate at the same time.

With such a tight development schedule, chatting during this late-night snack time is a small space for them to relieve stress.

"So you're saying penguins have no countermeasures?"

"Keep pushing traffic, but I'm not optimistic about Tencent. Spark is getting stronger and stronger, and simply piling on traffic is no longer useful."

Matsunari nodded.

"Indeed, looking at it this way, it's a good thing the boss refused when WEGAME came to us. Tencent really isn't up to the task."

"It's not that Tencent is bad, it's just that their version hasn't been updated yet. These days, only those money-grabbing games still need Tencent; games like ours that prioritize quality..."

The two were bragging when they heard someone calling them from afar.

"Brother Song! Brother Dong! The boss is calling a meeting!"

"I'm coming."

"Wait until I finish this bite."

~~~

at the same time.

Penguin Games late at night.

Sitting in the conference room, Ma Xiao asked a question similar to A Dong's.

"Don't you have any countermeasures at all?"

As this question was asked...

The slight discussion that had been taking place at the scene fell completely silent.

Ma Xiao was really having a headache.

Chen Zhou was directly transferred from his position as head of WEGAME due to the anti-corruption campaign.

However, this was during the promotional period of the Crazy Fun Festival.

No matter what tricks Xinghuo uses.

The Crazy Fun Festival must continue, otherwise all of Tencent's previous investments will be wasted.

If you just want to maintain the current state.

Ma Xiao wasn't actually that tired.

The current situation.

This is indeed very disadvantageous for penguins.

The main problem is that the media's writers are just too powerful.

Penguins, Creating Happiness with Heart? Where is Your Heart?

This is the most discussed post on the internet today.

The post was compiled by a Bilibili content creator.

The main content is to bring up old grievances, using Red Alert Online and Red Alert Multiplayer as a starting point.

I went through all the messes that the penguins had made in the past.

The full text is nearly 1 words.

It is a collection of historical records.

Given what's happening right now, this post is getting a lot of attention.

There was no other option but for Tencent to send a lawyer's letter.

Don't underestimate the power of legal letters from large corporations.

Many public relations issues are resolved this way. Many individuals and smaller self-media outlets simply cannot afford to get entangled in legal battles with large corporations.

Even if you are ultimately found innocent, the constant court hearings and evidence presentations in between can be quite troublesome.

Therefore, Tencent's lawyer's letter has indeed played a significant role in its past public relations efforts.

Unfortunately, this lawyer's letter had no effect whatsoever.

Instead, the Bilibili UP (content creator) posted it on the internet, indicating that he would not give in.

This drew widespread praise online.

At this point, the penguin realized it had met its match; the other party definitely had powerful backers and had come prepared.

Since the other party is not afraid of your legal harassment, Tencent can only contact the media to suppress them. Unfortunately, Bilibili, Weibo, and other non-Tencent media outlets simply ignore Tencent.

This is momentum.

If the world were dominated by penguins, they would be the biggest provider of advertising and marketing expenses.

Naturally, the media market became a monopoly market.

You're not going to help me, are you? Then you can forget about getting any more marketing fees from Tencent next time.

But things are different now; there are Penguin and Spark on the market.

The impartiality of the media has actually returned.

Now it's not me, the media, begging Tencent for publicity; it's Tencent begging me to help them with publicity. Under these circumstances, the media naturally won't give up traffic to please Tencent.

They might even deliberately release information that suppresses penguins in order to boost future profits.

These market changes are silent, yet remarkably real.

By this time.

It's no use doing anything now.

Either wait for the hype to die down naturally, or create another trending news story to overshadow it.

This is why Ma Xiao is organizing a meeting so late tonight.

He wants to create another hot topic and feed those insatiable media outlets through a new publicity plan.

However, the others at the scene were like a stagnant pool.

Ma Xiao put it simply, but even Tencent can't just create trending topics whenever it wants.

Not to mention the projects launched at this time.

That was a truly unfavorable start.

However, not everyone thinks it's not possible.

Just like in the stock market, there are always people who feel they can buy at the bottom.

He Shen from TiMi Studio coughed lightly twice when he saw that everyone was silent.

"Right now, we and Xinghuo are like two swordsmen, each taking a strike, and we've entered a stalemate. It's a matter of who has no backup plan."

He Shenyi spoke.

All eyes turned to them.

"If we disregard reputation and look at the data alone, it's quite clear that our data fluctuations are directly related to Xinghuo's actions."

"However, the fact that there are fluctuations means that our attack is effective."

He Shen was actually right.

Although penguins were completely outmatched globally.

However, the situation is different in the country.

Putting aside the criticism and looking at the data alone, it's not accurate to say that Spark won by a landslide.

Because a large number of players are playing while simultaneously complaining.

Therefore, in He Shen's view...

The penguins can continue to fight, and should continue to fight.

"What's your plan?"

Ma Xiao didn't beat around the bush and asked directly.

He Shen had gone through so many detours just to hear those words.

So there was nothing to hide.

"We still have a new game that hasn't been released yet."

After saying that, he stood up.

"I suggest that during the final period of the Crazy Play Festival, all resources should be concentrated on 'Dimensional: Glory Showdown', and all current public relations expenses should be moved to the promotion of this game. We at TiMi should also pull in new players from Honor of Kings to create momentum for our new game."

"In this way, with a three-pronged approach, we might just be able to ignite a spark."