Game development begins with destroying Girls' Frontline.

Page 502

~~~

The day after the Penguin executives meeting.

The global launch and promotion of "Dimension: Glory Showdown" began after the dual-platform demo was released.

All I can say is that a penguin is indeed a penguin.

In less than a month, including Red Alert Online, this is the fourth time that a high-intensity promotional campaign has been launched.

to be frank.

This is also very damaging to penguins.

Under normal circumstances, no company would aggressively push products continuously in a short period of time.

Because aggressively promoting advertisements comes at a cost.

To give a simple example, consider QQ or WeChat.

If you get a pop-up ad once a month, most ordinary people can tolerate it, since they need to use the service anyway.

But if you come every day...

If you open QQ every day and it's full of ads, and your Moments feed is full of ads, who can stand that?

Secondly, this involves continuous, large-scale marketing.

The amount of money spent was also quite staggering.

The promotional channels you pay for won't give you a refund just because your promotional efforts don't achieve the desired results.

Every large-scale promotional campaign incurs costs.

Tencent's top management is well aware of this, as is Ma Xiao.

But Ma Xiao still decided to conduct publicity.

We've been battling with Xinghuo for almost a month now, and so much sunk cost has already been invested in the early stages.

This final, decisive kick must be delivered, no matter the cost.

"I refuse to believe that Spark could be prepared!"

"Dry!"

Chapter Sixty-Seven: What?! The Trajectory of Fate!

With Ma Xiao's command.

Tencent's massive marketing machine is running again.

The name "Dimensional Clash: Battlegrounds" began to appear in players' ears in various forms.

This time, Ma Xiao really didn't hold back.

QQ pop-ups, WeChat Moments, novel websites, and even Penguin Maps have all been featured in the event.

Tencent's anime-style games even have pop-up ads that appear directly on the screen.

Under such publicity.

The first day performance of "Dimensional Clash: Glory Battlefield" was also quite good.

The first day's PV garnered millions of views on Bilibili.

The total number of views across the internet is in the tens of millions.

Moreover, this time, "Dimensional Clash: Glory Battlefield" adopted a high-frequency short promotional campaign.

The game will be available for trial on mobile phones or WEGAME the day after its release.

This has caused the game's popularity to soar. Although it's just a reskinned version of Honor of Kings, it does feel quite novel at first glance.

It's quite interesting for many anime and manga game players.

Many players have also compared Tencent's "Dimensional Arena" with Spark's "Dimensional Battlegrounds".

Although the gameplay of Spark's "Dimensional Battlefield" is significantly richer.

However, the media generally have a one-sided positive view of "Dimensional: Clash of Glory".

The reason is simple: they received money.

In addition, many of Tencent's press releases also used Blizzard's Heroes of the Storm as a point of comparison.

"What players need is not fancy systems, but simple fun."

Using this statement as a core argument, and drawing a counter-argument based on the failure of Heroes of the Storm, it is concluded that Penguin will definitely outperform the flashy Spark this time.

You know what, this argument actually has a lot of appeal.

In addition to the second day's "Dimensional: Clash of Glory"

On the first day of the closed beta, it immediately topped the Apple download charts, and online downloads were rapidly increasing.

It gives off a feeling of overwhelming dominance.

In a trance.

The next blockbuster game seems to be on the rise.

~~~

This time, however, Ma Xiao, who had the upper hand, finally didn't pop champagne at halftime.

Instead, he kept instructing He Shen not to rely solely on "Honor of Kings" for user acquisition.

We need to continue advertising on Bilibili, and also on AcFun, and those bloggers, throwing money at it to boost commercial deals.

With Penguin's seemingly endless advertising and marketing expenses.

Dimension: Clash of Glory

The momentum is growing stronger.

Many Bilibili users feel that every content creator is posting related videos when they browse through the videos.

Ma Xiao after finishing all of this.

He was still very nervous and kept asking his subordinates to find out about Xinghuo every day.

I'm afraid that Xinghuo might cause some trouble.

However, this time, Xinghuo really didn't cause any trouble.

At the outset, Spark only released a PV for the new version of "Dimensional Battlefield" and announced that it would launch another open beta test later.

That's it.

One day, two days.

Ma Xiao is still on edge.

He Shen's Tianmei, however, already felt that there was no suspense left in the matter.

So they applied to Ma Xiao to conduct a second round of publicity.

The so-called second round of promotion is to let word-of-mouth spread, while Tencent's own channels for strong promotion will be gradually shut down, along with various interviews with production staff.

They started publishing advertorials in large quantities to create the impression that the game had a very good reputation.

Ma Xiao felt that Xinghuo's counterattack seemed a bit too weak at this moment.

However, this did not stop He Shen.

Not only did they not stop it, they also allowed He Shen to take the game's main creators to participate in a live promotional program for a crazy fun festival.

Talk about it.

Since Xinghuo's "Torture the Planner" and a series of voice actors, game-related video programs have become popular.

Domestic companies with some strength have also launched similar programs, and Tencent is no exception.

During the Crazy Play Festival, a program called "Let's Have Fun" was also launched.

The content is also basically copied from the program flow of Spark Black Box Trial.

It's about finding some guests to play games at the Crazy Fun Festival on site.

The biggest highlight is the thighs of the female guests in each episode.

And some borderline mini-games in the midfield, like shooting arrows with your legs.

However, since it was the CEO of TiMi Studio, He Shen, who personally participated this time, these things seemed a bit too low-class.

Therefore, the production team changed the plan at the last minute.

It was changed to a more formal hands-on experience plus interviews.

This resulted in a very awkward situation in the live chat comments from the very beginning of the show.

Because people watch the show mainly to see the legs.

"Hey streamer! Where's the pro player? If you don't let me see the pro player, I'm going to watch games on Spark!"

Such comments are filled with praise.

Fortunately, He Shen was playing a friendly match with the main creative team and couldn't see the comments, otherwise he would probably be furious.

After the previous demo ended.

Then came the interview segment.

Here, the Penguin program team came up with a unique idea: they displayed the current number of online players, the number of new player registrations, and the historical trend chart for "Dimensional Arena" on the big screen.

"These data are really good..."

"Yes."

Since only a PV has been released for "Dimension Battlefield", it has not yet been put into open beta.

Therefore, Dimension: Clash of Glory has no competitors yet.

The data is indeed very impressive.

During the interview, He Shen directly touted "Dimension: Glory Showdown" as the vanguard of Tencent's anime-style games.

"This is a small step for Tencent in the ACG (Anime, Comics, and Games) market, but it is by no means the last."

After speaking, He Shen also provided some other data, which was a questionnaire survey conducted by Tencent regarding "Dimension: Glory Showdown".

It is said that 30% of all players of "Dimensional: Clash of Glory" have played Starfire games before.

This is to prove it.

"Dimension: Clash of Glory" is indeed competitive and has managed to attract players from Spark.

Although this argument itself is absurd.

However, applause still rang out at the scene.

Amidst the laughter and cheers, a guest suddenly pointed to the screen behind He Shen.

"Hmm? Did the number of online users drop a bit just now?"

"This is normal; it's normal for a little bit to fall off occasionally."

With He Shen saying that, the topic was dropped.

No one cares either.

"We at Tencent have been deeply involved in the ACG (Anime, Comics, and Games) market for many years, and this time we are collaborating with many major IPs."

As He Shen spoke, he saw the data representing the number of online users begin to plummet like a rollercoaster. Not only that, but new registrations and all sorts of data seemed to be spreading like a contagious disease.

As the data continued to drop, everyone present looked rather embarrassed.

But He Shen was speaking with great enthusiasm.

They keep touting Tencent's anime/manga strategy.

This contrasts sharply with the subsequent continuous decline in data.

The on-site director was the first to notice the problem.

He beckoned to one of his assistants who was in charge of passing the microphone around.