Game development begins with destroying Girls' Frontline.

Page 528

What kind of studio is this?

More than half of the programming team are newcomers, the art team is all female friends sticking together, and the operations team was responsible for the operation of web games before joining Yunbao.

Huang Yi is also very knowledgeable.

However, this was the first time he had ever seen such a disorganized development team.

After learning about the team, Huang Yi's face turned ashen.

Yu Zhong, who had just come out of the conference room, was all smiles.

~~~

An hour later.

Huang Yi's face was ashen, while Yu Zhong's face was flushed red.

"What you need to do now is not publicity, but to immediately reorganize the team."

This is Huang Yi's viewpoint.

However, Yu Zhong doesn't see it that way.

“I know my team, we have no problems. What we need now is to invest the funds in marketing and promotion.”

"Reorganize the team!"

"Invest in marketing and promotion!"

The two were locked in a fierce confrontation, and Huang Yi was completely exasperated. "I, Shanda, acquired your Yunbao, and you still dare to act so arrogantly?"

However, at this point, Yu Zhong was only the producer in name.

Huang Yi had no choice but to call Tang Yan.

Soon, the call was connected.

However, the outcome of this phone call left Huang Yi speechless.

After listening to Huang Yi's on-site report, Tang Yan actually asked him to cooperate with Yu Zhong to do the publicity first.

"seriously?"

"We need to demonstrate the project's potential to the boss as soon as possible. Don't worry about anything else, just focus on promotion."

After listening to Tang Yan's words.

Huang Yi hung up the phone indifferently.

Yu Zhong looked smug.

Compared to Huang Yi, Yu Zhong preferred Tang Zong of Shanda. He knew what Tang Zong needed, which is why he kept mentioning publicity and promotion.

Organize the team?

Organizing a team is too much trouble, and there's no money involved.

Publicity and promotion are different.

After receiving Tang Yan's reply, Yu Zhong immediately steered the conversation back to publicity and promotion.

Huang Yi remained silent.

Yu Zhong was beaming. According to Yu Zhong's plan, once this new budget was in place, it would be best to set aside a portion for animation.

After all, with the project restarting, there needs to be a focus for publicity.

Otherwise, how would anyone know you're back?

"We'll create the animation first, then promote it—it'll be a two-step process."

"..."

Upon hearing Yu Zhong's plan, Huang Yi's brows furrowed even deeper.

"The promotion of Girls' Frontline 2 should focus on cutting it out, renaming it, and creating a new beginning, rather than making an animation."

Huang Yi was actually unaware of the issues surrounding the Girls' Frontline IP.

But he is a very quick learner, and he only needed one day.

He then figured out the problem of cloud bursts.

Is there any chance for Girls' Frontline 2 to survive? Huang Yi believes there is, and his approach is exactly what he said: cut it up, rename it, and then relaunch it.

However, Yu Zhong dismissed this with disdain.

He stated that he had already released a video and reached a settlement with the players.

This left Huang Yi speechless.

He wanted to refute it and use his position to suppress it, but then he suddenly remembered what Tang Yan had just said.

So I just couldn't be bothered to argue.

It wasn't that he didn't want to, but Huang Yi knew very well that even if he called Tang Yan again, Tang Yan would most likely still use Yu Zhong's method.

The reason is very simple.

Huang Yi's method addresses the root cause, but the effects are too slow to appear.

Shanda is in a huge rush.

They grabbed a toad and wanted to quickly make powder from it.

This is indeed a long-standing tradition, from Legend of Mir to Aion and then to Dragon Nest.

Shanda's operational strategy is all about rushing, like a starving ghost reincarnated.

When he joined Shengqu, the big boss changed, but the pressure to generate revenue remained the same.

In addition, there was the previous clash with Yu Zhong.

Huang Yi had already sensed the eagerness of Shanda's top management for the ACG (Anime, Comics, and Games) market.

So much so that in the management and operation of Cloud Explosion, they preferred to trust Yu Zhong, an outsider, rather than themselves.

Even if Huang Yi raises objections at this point, he will only be slapping himself in the face.

Huang Yi is responsible, but not stupid.

So after mentioning it a couple of times, Yu Zhong insisted on going his own way, so he decided not to interfere anymore.

Huang Yi is now thinking about how to extricate himself from this matter.

Yu Zhong saw that Huang Yi remained silent.

I thought he had been convinced by me.

He was very pleased with himself.

According to Yu Zhong's own idea, using animation for promotion is definitely feasible for Girls' Frontline 2.

This logic is based on Yu Zhong's experience while he was still with Penguin.

Girls' Frontline did have an animated series, but due to a failed promotion and poor production quality from Tencent Animation, it was only able to air for two episodes.

It was cut in half.

However, Yu Zhong believes that the cancellation of this animation was not a problem with the marketing strategy.

People who work at Tencent Animation are just idiots.

Yes, even today, Yu Zhong still believes that the reason he lost the marketing battle with Xinghuo back then was due to issues with Tencent Animation.

Chapter 101 Working from Home?

Yu Zhong's idea was actually very simple.

If the anime "Girls' Frontline" can be so popular, why can't this one?

If Xinghuo can make games popular through animation, why can't he?

In his view, this was a very unreasonable thing.

But in Huang Yi's view...

There's no logic to this.

The hardest thing for a person is to understand themselves.

Yu Zhong has never truly understood himself. After the success of Girls' Frontline in his previous life, he spent years eliminating dissidents, driving away all his business partners, and turning the company into his own business.

To attribute accidental success to inevitability.

In this timeline, the failure of Girls' Frontline still didn't make him realize his own shortcomings.

And deep down in his heart.

He has always had a desire to prove himself.

He wanted to prove that he was no less capable than Xinghuo.

Of course, this is due to the success of Spark.

Even Yu Zhong didn't dare to voice his thoughts.

He might not dare to say it, but he dares to do it.

"Spark was able to use animation to attract traffic because its game was already popular at that time. The animation was a round of promotion and expansion based on its existing user base. What about you? What do you have now?"

Huang Yi endured it for a long time.

In the end I couldn't hold it back.

The feeling is roughly like a top student who can get 100 points watching a poor student do the questions; it's really an eyesore.

The ground is covered with correct answers.

What's wrong with you that you chose the worst one?

Is animation marketing feasible?

Of course it's possible, but it's not something an average company can do! Either you have an IP to back you up, or you can guarantee the quality of the animation.

But can Yu Zhong guarantee these things now?

According to Huang Yi, it is still uncertain whether Yu Zhong's team can even produce a large-scale testable demo by February.

Regarding Huang Yi's rebuttal.

Yu Zhong did offer some explanation, as he didn't want to make the relationship too strained.

"I know an animation outsourcing studio. They did the PV for Girls' Frontline last time, and the effect was very good. It's just that Tencent Animation had to interfere later."

“This time, we can outsource the entire animation to them.”

At this point, Yu Zhong's tone became noticeably more excited.

He was so excited because he could get a kickback if the deal went through.

This isn't a trailer, it's the full movie.

Last time, it was to be shared with Yao Xiaodong, but this time it's just for him.

That's not satisfying to eat.

Yu Zhong became incredibly excited.

You know, it's hard for someone to learn to be good, but they can easily learn to be bad.

Yu Zhong originally only had some problems with game development.

I followed the penguins around for a while.

I didn't learn anything good, but I did learn how to get money from projects honestly.

However, Yu Zhong forgot that he had a criminal record.

Shanda was anxious, but it wasn't stupid; it had done industry research before the acquisition.

Moreover, although Huang Yi couldn't persuade Shanda's top management to make any changes to their direction, he still had ways to guard against your little schemes.

Ultimately, while Shengqu's executives agreed with Yu Zhong's approach, they did not let Yu Zhong handle the liaison himself, but instead had Huang Yi do it.

Yu Zhong was furious and kept explaining that this matter was very important and that he had to do it personally.