Game development begins with destroying Girls' Frontline.

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Isn't the other game a new one?

Great, we'll release a new version.

The success of the Battlefront Girls major update, along with the explosive popularity of Honkai Impact 3's open-world Sakura Samsara update last year, proves that as long as there are enough updates, players' acceptance of a new version can rival that of a new game.

However, major version updates are no easy task.

In terms of time.

From the moment we made the decision to clash with Punishing: Gray Raven until now.

It took less than a month in total.

It's almost impossible to release a major update in this timeframe.

However, David is indeed David.

A standard version update is not enough.

Let's merge the update volumes of the two versions.

At the same time, based on last year's successful experience, we will expand the gameplay of the world.

Although time is a bit tight at the moment, if some human resources are allocated, it is entirely possible to complete the task before the launch of Punishing: Gray Raven under miHoYo's "industrialized" production system.

This line of thinking is actually correct.

As the earliest adventure map in Honkai Impact 3, Yae Village in Honkai Impact 3 has been designed as an explorable area rather than a level.

Last year's Cherry Blossom Samsara also received good reviews. Giving Yae Sakura a new outfit, expanding the storyline, and further expanding the open gameplay.

It can indeed bring a certain sense of novelty to players.

In addition, miHoYo is becoming more and more adept at marketing and promotion.

With the right wording and marketing, players can easily believe it's a major update.

This is then combined with a series of activities.

While it may not completely negate Punishing: Gray Raven's offensive, it can at least defend against one wave.

Honkai Impact 3's mission is not offense, but defense.

This is not difficult for miHoYo.

however.

as time flows.

The community's reaction gradually plunged David into a state of anxiety and uncertainty.

Kuro hasn't even started a large-scale promotional campaign yet.

In the Honkai Impact 3 community, especially on Bilibili and the Spark platform, there have been many discussions about Punishing: Gray Raven.

Guaranteed 80 pulls, max out lifespan easier, and character development simpler.

What else? Lin Li visited Kuro three times, helping Kuro improve the game.

Compared to Honkai Impact 3, Punishing: Gray Raven is like Mixue Ice Cream.

These remarks, even before the official announcement from Punishing: Gray Raven,

It did not cause much of an impact.

But David was still a little flustered, feeling that his publicity efforts were not enough.

During this period, he didn't pay much attention to Genshin Impact, and devoted himself entirely to the preparation of Honkai Impact 3.

Today's meeting is a reflection of his state of mind.

~~~

David arrived.

Qin Yi then began to report on his work.

"The game's 3.0 major version is ready, including Yae Village and various supporting gameplay features, and is currently being optimized..."

The Honkai Impact 3rd development team is putting a lot of effort into this major update.

Although miHoYo's core team had already moved to Genshin Impact, the Honkai Impact 3rd project had not yet been launched, and Qin Yi and his core team from Honkai Impact 3rd were still there.

Therefore, when resources were poured in, Qin Yi was actually quite glad that Punishing: Gray Raven had appeared.

If it weren't for Punishing: Gray Raven by Kuro.

The company will not allocate resources to it; things like transferring people from the Genshin Impact team would have been unthinkable before.

However, Qin Yi hadn't even finished reporting a few words.

David waved his hand.

"Don't tell me about the game content, tell me your ideas for marketing and promotion."

The meeting room immediately fell silent after David said that.

Because most of the people sitting here are the creators of Honkai Impact 3.

Their forte is making games.

Qin Yi, for example, although he is the head of the operations department, he focuses more on the combination of game content and promotion.

Moreover, hasn't the version release plan for Honkai Impact 3 already been finalized?

Release a PV, a preview, have the creators post logs, and rave about how fun the adventure mode is.

Beyond that, what else?

There's not much to say.

Seeing that everyone was silent, Dawei sighed.

miHoYo has been around for so many years.

They rarely engage in competitive marketing; in most cases, they develop and release their own new games.

The only time Honkai Impact 2.5 and Arknights clashed.

They still played a coordinated game.

This is like a team that only plays internal practice matches and occasionally throws a game.

Now we really have to go to the battlefield.

Instead, they didn't know how to kick anymore.

David was silent for a while, then prepared to share a few ideas.

Just at this time.

A woman wearing glasses, sitting in the corner, spoke.

"I think the current publicity and promotion in China is already quite saturated. We just need to increase the publicity efforts and do some counterattacks targeting Kuro's weaknesses and pain points."

"For example, we can advertise that the battle mode of Punishing: Gray Raven is too complicated and not as fun as Honkai Impact 3."

"For example, since Punishing: Gray Raven has a dark background, we can promote it by saying that the other side is going to make it dark and cruel."

"Also, Punishing: Gray Raven changed its engine in June. We can also focus on the bugs that appeared in their closed beta and their optimizations in the open beta."

"If this aspect doesn't work, we can claim that their optimization is so poor that ordinary players simply can't play it."

"These are my thoughts on domestic publicity and distribution."

Chapter 150 The Capable Should Do More

Upon hearing this, David immediately shifted his gaze in that direction.

He vaguely remembered this woman; she seemed to be a section manager in the Honkai Impact 3rd operations department.

However, this is not the point.

David tapped the table with his finger, thinking as he gestured for her to continue.

Seeing David's actions.

The woman wearing glasses was noticeably more excited.

“Brother Dawei, I think we’ve overlooked one detail in the entire promotion of this version, which is the promotion in overseas markets.”

"As is well known, our overseas operations are handled by Xinghuo."

"As for how much effort Xinghuo has actually put into the overseas distribution of Honkai Impact 3, we have to ask a question."

"Domestically, we can still suppress Kuro."

"But overseas, will Honkai Impact 3, which is distributed by Spark, suppress Punishing: Gray Raven, which is also distributed by Spark?"

The question was asked.

David slammed his hand on the table.

"well said!"

These words struck a chord with Dawei, something he had been worried about ever since he started cooperating with Xinghuo—his bond with Xinghuo was too deep.

It will affect miHoYo itself.

Upon closer examination, this argument is actually quite unreliable.

After all, on the same platform, it's not just your game that's affected; others can siphon users away from you, and you can also siphon users away from other games.

In fact, because the platform is so large, this "fluid population" within the platform is itself an advantage of the platform.

Furthermore, it's not to say that players won't leave if you're not on the platform.

But at this moment.

David needs an answer, and whether that answer is the truth or not is not important.

The important thing is to be able to persuade him.

After all, Dawei wasn't a time traveler, and he hadn't seen the world without Spark. As someone involved, his views on the Spark platform would naturally be somewhat biased.

In this way, what the woman said was exactly what he wanted to hear.

"What's your name?"

"Fu Han, Brother Dawei, my name is Fu Han."

David was even happier when he heard that.

"Your surname is also Fu? Do you know Fu Hua?"

Fu Han smiled awkwardly.

Of course she knew Fu Hua; after all, she was promoted ahead of schedule precisely because she shared the same surname as this executive named Fu Hua.

Because of this incident, she was mistakenly thought to be a relative of the executive, which helped her avoid being questioned about her academic qualifications by HR.

However, she herself knew that this matter was not honorable.

Now David is asking.

She could only give vague answers.

"We know each other, but we don't talk much."

David nodded.

"I didn't expect that someone in our company would have the surname Fu. Maybe your name can be used in other games in the future. It's like giving those name-challenged guys in the development team more material."

I can tell.

Dawei was satisfied with several of Fu Han's suggestions.

He, who had just been frowning and glaring, was now in the mood to make a few jokes.

Then again.

Regarding the Honkai Impact 3rd development team staff using their colleagues' names as character names.

David knew about it, but didn't think anything of it.

When he received the news, he had only one reaction.