Game development begins with destroying Girls' Frontline.

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"Pull out the data and take a look at the time points."

"Also, what are the players arguing about? Who, who has their computer logged into Bilibili? Show me which content creator's video."

Qin Yi watched the video.

The whole story became clear soon.

It's basically a blogger with a million followers who posted a video criticizing Honkai Impact 3.

At the beginning of the video.

"I thought that the appearance of Punishing: Gray Raven would make miHoYo change something. When I saw the 210-pull, I thought miHoYo had changed. I was too naive. miHoYo hasn't changed anything at all."

"I just don't understand. Following good people and learning from them is supposed to be good, but it's been a year since miHoYo joined the Spark platform, so why are they getting worse and worse?"

"A couple of days ago, someone told me that miHoYo had turned over a new leaf, and I was happy about it. But when I logged into the game today, what did they change? They didn't change anything at all!"

The video's logic is very clear; it truly lives up to its reputation as a video made by a top content creator.

The video provides a comprehensive comparison between Honkai Impact 3rd and Punishing: Gray Raven.

The result is that, apart from the storyline which is a matter of personal experience, Honkai Impact 3 has significant problems in all other aspects.

Moreover, this content creator started off with a lot of emotion.

However, the analysis process was still quite objective.

Especially the final summary.

"First of all, if you're a hardcore gamer, I suggest that unless you plan to spend around 100,000 RMB, you should never play Honkai Impact 3."

"This thing can drive you crazy. You have to pull for everything, spend money, get sets, get exclusive items, get the God's Sword, get the home base, grind in the battlefield, grind in the abyss, and you also have to get this orphan affix."

"If you're really planning to spend tens of thousands, you absolutely must read a strategy guide and plan your resources."

"And note that even if you spend money on this version, I can't guarantee your experience in the next version."

"From personal experience, no matter how well you've developed your character before, how good your equipment is, how high your support configuration is, or how skilled you are at operating it, it's all the same. No new character can survive in the Abyss, and they definitely can't beat the battlefield either."

"If you're a player who enjoys gameplay, I wouldn't recommend this game. Take this event for example, it's incredibly long and tedious. To get those 210 draws, you'd have to be in the game 24/7."

"I have a feeling that the developers just grabbed two versions and put them together. In my last game, there were three daily login events! Can you believe it?"

"Finally, if you're a player who just wants to experience the story, then Honkai Impact 3rd is still playable. To be honest, what's really despicable about MILF is that they've raised so many adorable daughters, yet they still insist on using the most disgusting methods to force players to spend money."

"So, if you're a player who only cares about the story, my advice is to immediately turn off this video, close all community chats, and then just enjoy the game, only do the main storyline and enjoy the narrative."

"Finally, I want to say that the reason why we old Bitdens are still paying attention to Honkai Impact 3 is not because we are masochists or because we have never played Spark games. In fact, I myself am a player who has collected all of Spark games."

"The reason we've eaten Spark's candy but are still here is because we're already in the pit."

"In the three years that followed, I graduated from university and entered the workforce, while the characters in the game became more and more fleshed out."

"Even if I don't play the game, just by reading the short reviews, I can feel the growth and changes of the characters, and I can feel that there are still people on the production team who care about their growth and changes."

"For me, the only reason I still pay attention to Honkai Impact 3 is to see what kind of path these familiar characters will take in the future. I want to accompany them slowly to the end of this story, that's all."

"Maybe one day, when my feelings for them have completely faded, I won't be here hysterically and impotently furious like I am now."

"That's all for now. I hope that when I release the next video, it will be the time when I truly praise miHoYo for realizing their mistakes and turning back from their wrong path. Or maybe that day will never come."

"Goodbye everyone."

I watched the whole video.

Qin Yi fell completely silent.

To be honest, the video wasn't wrong. miHoYo didn't change anything during this event; it was all a marketing campaign.

Qin Yi knew this clearly.

He also understood why he had been checking the community after the event was announced.

He had been worried about this ever since the instructions for the activity were given.

As expected, with players' deeper experience...

Many returning veteran players quickly discovered that, in essence, nothing in Honkai Impact 3rd has changed.

However, in this promotional campaign, Honkai Impact 3rd did indeed seem to be making changes and reforming itself.

These differences, coupled with previous historical issues, have led to dissatisfaction.

"President Qin, what should we do? Should we notify Bilibili to delete this uploader's video?"

Qin Yi glanced at the person who made the suggestion.

"Would deleting this video be of any use? It would only lead to bigger problems."

After saying that, Qin Yi sighed.

"Find online trolls to help our fans fight back. Let's use the argument that miHoYo gave away 210 free draws and still managed to send out an ingrate."

"In addition, we need to find some more people to prove that you can play this game very well even with minimal spending."

"Finally, what about our commercial order uploaders? Tell them to speed up the video upload process."

"There are also video clips of overseas players' surprised reactions to the new version giving away 210 free draws, which can now be uploaded."

"Yes!"

Do it all.

Qin Yi sat down in the chair as if his soul had been ripped out.

It’s time to say it or not.

Many of the things that the content creator said actually touched Qin Yi's heart.

"How did it turn out like this?"

Has Honkai Impact 3rd been successful since its launch?

Of course it was successful.

With billions in revenue every year, if that's not success, then what is?

It's not just about revenue; Honkai Impact 3's influence is no joke.

At offline meet-and-greets and individual events, players cheered for their favorite characters at their respective booths.

The artbook was snapped up as soon as it was released.

In the shopping malls surrounding Xinghuo.

The Honkai series merchandise has consistently ranked high on best-selling lists. When Yae Sakura was first released last year, she even topped the list of most desired figurines in a survey conducted by Spark Merchandise.

All of this is enough to show that players like Honkai Impact 3.

However, at the same time, starting last year...

Whether in official groups or private meetings, Qin Yi has seen many players tell him, either privately or in person, that they want to quit the game.

At first, Qin Yi would ask why offline.

Let's collect the players' complaints about the game.

But by last summer's Starfire Festival, he no longer wanted to ask.

Until this moment.

He still clearly remembers what a captain once said to him after the event.

"I will still remember the emotions that miHoYo brought me, but I really can't afford to spend money or grind anymore. Most of my old friends have quit the game, so it's time for me to leave too."

"However, I will continue to buy the new merchandise that comes out next year, and I will continue to participate in offline events. Please keep up the good work so that their story can continue."

The reason Qin Yi remembered this captain so vividly was that after saying those words, the captain went to the Girls' Frontline booth and even went on stage to participate in the on-site construction activity.

It's also a game that requires long-term operation.

This captain, who has already quit the game, seems to still have a great passion for Battlefront Girls.

Qin Yi would deliberately avoid these memories on a regular basis.

Because it would affect his work.

But at this very moment, because of that video, these memories keep resurfacing and flashing through his mind.

Just then, a voice appeared in his ear.

"President Qin! Brother Dawei called, asking why both the online and revenue curves are declining."

Everything returned to reality.

Chapter 162 Fu Han Makes a Move

"Reply to him that there's a problem in the community, and we're working on it!"

I took a short rest.

Qin Yi shook off the jumbled thoughts in his mind.

He rallied his spirits and continued giving instructions.

"Launch an event, bring out our prepared plan, and say that to thank the players for their support, we'll give away another 10 draws!"

"Huh? Wasn't the original plan to give away 5 free draws? Should we report this extra 5 draws to Brother Dawei?"

"No need, the players are angry right now, there's no time."

"But even if we give them another 10 draws, it still doesn't meet their needs."

The operator who raised the question is also a veteran operator.

He knew very well that what the players who were making the biggest fuss in the community needed most was miHoYo's attitude.

Players are not angry because they don't get enough free pulls, but because of the huge difference in character progression between Punishing: Gray Raven and Honkai Impact 3, and because of Kuro's almost obsessive "homage" to miHoYo.

This kind of persistence was most deeply reflected in Mingchao in his previous life. For example, in the closed beta, entering the experience-farming dungeons in Mingchao required climbing a set of stairs.

This kind of copying homework, copying it 1:1, is actually ridiculous.

But here, it's because of something else.

"Like, very similar."

This put miHoYo in a very difficult position.

They are SSS, and you are SSS.

Other people only need 4 SSS-rank items, but you need 14 SSS-rank items?

Isn't this a bit too much?

Therefore, the best course of action at this time is to issue an announcement.

miHoYo stated that they have received player feedback and will make corrections to the in-game purchase system in the future.

Let's not talk about how to change it yet, let's talk about the requirements we received.

This is what players need.

Instead of a 10-pull.

"I know what you're trying to do, but our PR strategy is decided collectively by the big bosses..."

miHoYo has maintained a seemingly inactive community operation.

Essentially, it's because this issue can't be changed.

miHoYo also understands what players need.

ComiHoYo needs money and profits, and it's impossible for them to give up profits just because players are dissatisfied.

Moreover, in David's view, pricing is a matter of mutual consent.

There are people who are willing to spend tens or hundreds of thousands of yuan on a bag.

So what if I sell a character for tens of thousands?

Think it's too expensive? If you think it's too expensive, then don't buy it.

This is miHoYo's underlying logic, which is not wrong in itself, but the core issue is that games are not luxury goods; they are mass consumer products.

Brands can hardly command any premium for it.