Game development begins with destroying Girls' Frontline.

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Otherwise, Sony's Starry Sky Agent wouldn't have had Bao Si.

In addition, the price of a game is also affected by the prices of other games.

For example, after Black Myth, most Japanese games underwent a round of price reductions, dropping to the same level as Black Myth.

Therefore, this is the inherent logic of miHoYo.

It's actually a business model.

In the absence of competitors, one can generate revenue through word of mouth.

miHoYo also knows that this business model is trading reputation for revenue.

Therefore, in response to players' demand to reduce spending on in-game purchases.

miHoYo had a solution a long time ago.

That is, play dumb and don't respond.

This was a public relations plan that miHoYo had already devised after encountering problems during the Honkai Impact 2 era.

This not only reduces public relations costs but also allows for a cooling-off period.

Sometimes, Qin Yi would try to communicate with Dawei.

However, under normal circumstances, David would only reply with one sentence.

"Make a good game. As long as the game is fun, the players will speak for us."

On some level.

That statement is correct, but the problem is that the gameplay is limited by the pay-to-win system.

The Honkai Impact 3rd development team, under the current pay-to-win model.

Trying to make a game fun is like dancing in shackles.

This model can be sustained when there are no competitors and when the market for anime-style games is scarce, but it will collapse once a new game is released.

Honkai Impact 3rd, in its previous form, also declined completely due to the appearance of Genshin Impact.

Fortunately, Genshin Impact is a work by miHoYo.

Try to put yourself in someone else's shoes.

If it weren't miHoYo who created Genshin Impact, what would Honkai Impact 3 be like?

This is the problem Qin Yi is currently facing.

As players increasingly embrace new games, Honkai Impact 3's quality can no longer support its intensive monetization system.

It is conceivable that crises like this will continue to occur in the future.

"The announcement for the 10-pull gacha pull was released, but the effect wasn't very good..."

"However, the number of online players has stabilized. Although the player loss is still occurring, new players started logging in in the afternoon, which helped to offset some of the losses."

The announcement of the 10-pull giveaway did have some effect.

For the time being, Qin Yi breathed a sigh of relief.

~~~

Just as Qin Yi was busy and flustered.

Fu Han was also busy.

Just now, Brother Dawei called to inquire about the progress of her overseas promotion.

Fu Han said over the phone that it had been fully launched.

However in fact.

Due to the multiple layers of outsourcing, Fu Han only received the various promotional packages last night.

We received the promotional materials.

However, these things cannot be used directly.

Fu Han still needs to organize and deploy the plan.

Moreover, Fu Han discovered that some of the detailed copywriting and character illustration interpretations that the outsourced team had previously prepared had not been done at all.

This infuriated her.

If it weren't for David's call, she would still be arguing with the outsourcing team.

no way.

Fu Han had no choice but to seek outside help.

They hired another outsourcing team at a high price to help them create the website, but as for the detailed copywriting, Fu Han decided to let her girlfriends do it themselves.

As for why they didn't hire an in-house team...

The main problem is that Fu Han has been too high-profile lately, which has offended a lot of people.

She herself knew this.

So when problems arise, you have to deal with them yourself.

"Mr. Han, should we send our detailed draft to Mr. Qin for review?"

Under normal circumstances.

All promotional materials had to be approved by Qin Yi.

"No need, our plan was approved directly by Brother Dawei, so we don't need to worry about Qin Yi."

"As for the details, you can just go back to the previous copy and revise it."

Although Fu Han was arrogant.

But it's not that they have no abilities at all.

At least she knew very well that although her group of sisters were loyal enough, their copywriting skills were really lacking.

She also gave an answer.

If you don't know how, just copy it.

Moreover, the outsourced team did most of the copywriting for the events according to the requirements.

Just some details.

It should be fine.

At this moment, Qin Yi had no mind to care about Fu Han. He had even forgotten about Fu Han. After all, Fu Han's role in the battle between Mihoyo and Kuro was, if not earth-shattering, at least utterly useless.

None of the alarmist things she said at the beginning came true.

More than ten days have passed.

What exactly did the Honkai Impact 3 overseas operations department do?

Did nothing.

To say that nothing was done is not entirely true.

They were still in Europe and America, where they posted some messages and created some fan groups without Xinghuo's knowledge.

Chapter 163 The "Hero" Who Appeared at the Last Moment

I took over some of the community management accounts on the Spark platform from my colleagues.

These accounts were specifically reserved for miHoYo by Spark.

Although Spark is the overseas distributor of Honkai Impact 3, its main role is servers and large-scale advertising and promotion. In terms of community management, Spark only performs routine management.

To make it easier for miHoYo to organize its own events, Spark provided miHoYo with some administrator accounts.

This would allow miHoYo to manage the main interface and similar features overseas.

However, due to delays caused by outsourcing, Fu Han was unable to simultaneously carry out overseas promotional work.

Fortunately, Qin Yi's promotional campaign achieved an unexpected success before the server opened today.

So no one noticed that Fu Han had been slacking off all this time.

Now, after the server opens.

miHoYo's Chinese server suddenly faced a public opinion crisis, but Fu Han already had ammunition.

Fu Han hung up Dawei's call.

She breathed a long sigh of relief, like a student who had just finished their summer homework and was now finally able to go to school with peace of mind.

"Alright, ladies! It's a bit late now."

But the true hero always makes his appearance at the last moment!

"Let's begin!!"

~~~

November 25st

It's 1 p.m. in Shanghai.

11 p.m. in the United States.

Kenta Okawa sat down at his computer desk with a cup of espresso in his hand.

I started searching, switching between web pages, searching for the word "Spark".

After searching around, he scratched his head in frustration.

Then I started searching for Kuro, Punishing: Gray Raven, miHoYo, and Honkai Impact 3.

The reason he keeps searching for information is because Kenta Okawa relies on this information for his livelihood.

He is a video blogger.

My main job is to search the internet for feedback from various top streamers playing Spark games, and then slice it.

However, his slice track is very niche.

I'm mainly looking for FGO and Fate/stay night.

Moreover, the main audience is Japanese.

His subtitles were also in Japanese.

Just as Chinese gamers enjoy seeing foreigners praise Xinghuo, Japanese gamers also enjoy seeing foreigners praise FTAE.

This has nothing to do with national borders.

There's a very popular variety show on Japanese television called "Why Did You Come to Japan?"

Essentially, it's also about satisfying this emotion.

In addition to these video clips, his videos also include game previews, news summaries, and more.

The videos made by Kenta Okawa are all of very good quality.

The root of the problem lies in his experience.

He loved anime since high school, frequented Akihabara, and often went to maid cafes.

The university is because her brother-in-law is Chinese.

Therefore, I chose to attend university in China.

That was in 13, so his college life consisted of various ship girl games, then Million Arthur, then Battlefront Girls in 16, Honkai Impact 3, and then a whole bunch of other anime games.

Saying "old-school anime fan" is perfectly acceptable.

It is precisely because of these interests and hobbies.

This led him to start making videos while he was in college.

After graduating from university in 17, he went to the United States to pursue a master's degree.

Even with his busy academic schedule, he never gave up this part-time job.

Because he has extensive access to information.