Game development begins with destroying Girls' Frontline.

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Spark will waive 5% of the commission rate for manufacturers based on the transaction volume of the coupons as a subsidy.

When the 8% off coupon is released and used, Spark will waive 10% of the commission as a subsidy.

Additionally, a 2% subsidy will be given for any amount exceeding 500 million in activity revenue.

For single-player games, the commission is already 10%, and after the subsidy, there is no commission at all.

If people buy your game at a discount and buy a lot of it, Spark will even give you money back.

When the discount reaches 7%, Spark will not only waive the 10% commission, but also pay 7% to the manufacturer, and give an additional 3% for any amount exceeding the revenue.

can be seen.

The entire policy stipulates that the lower the discount, the greater the subsidy from Spark.

This is why manufacturers are willing to sign this contract.

Developers aren't stupid. If a platform forces them to offer discounts using coupons during the initial release phase of a game, it would be a huge loss for them.

This approach is entirely beneficial for manufacturers.

Of course, this discount is a discount offered by the Spark platform.

If the discount is set by the manufacturer themselves.

There will be no subsidies for that spark.

The reason Spark made this rule is because the activities on the Spark platform are relatively frequent.

If Spark needs to communicate with all manufacturers about the proportions for every event, then it shouldn't even bother with events.

Therefore, when Lin Li said he wanted to fight, Xinghuo could immediately come up with a plan.

It can even be implemented immediately.

But the problem is.

Everyone at the meeting knew that the difficulty in making this decision lay precisely in whether or not to fight.

At this time, Xinghuo had just gone through two large-scale marketing campaigns.

The cost of the entire New Year's carnival is already very high.

If a 8% discount policy is applied, it means that all single-player games will not make money and will actually lose money.

And there's another problem with your approach.

What if Steam discounts it even further?

It's worth noting that Steam takes a 30% cut.

In other words, even in the most extreme case, if Steam releases a 7% discount coupon, and Steam bears the entire 7% discount, they will not lose money.

If Spark offers a 7% discount, it has to pay the manufacturer.

After all, you only get 10% of the points by default.

So, before the meeting.

Almost everyone thought it would be a tough meeting, but what they got in return was a firm statement from the boss.

"beat!"

Those who supported Lin Li's decision.

Nothing else.

It is precisely because Lin Li has a deep understanding of Steam that he is not afraid of price wars.

They even anticipate a price war.

After all, compared to Steam, at least in terms of money, it has more financial backing.

Can competition among internet companies be called competition if they don't burn money?

Different perceptions of the platform wars lead to completely different judgments on the same issue.

Everyone agrees that this is a very difficult decision to make.

But Lin Li decisively cut through the mess.

Before the meeting, everyone present looked tense, as if facing a formidable enemy.

As a result, when they entered the meeting room in a serious manner, Lin Li began to deploy specific implementation plans just one minute later.

Surprised.

Tasks were quickly assigned one by one until the meeting ended after half an hour.

Everyone suddenly realized.

Before the meeting, the feeling of insecurity had completely disappeared.

What rose instead was a strong fighting spirit.

"This is President Lin..."

~~~

Another few hours passed.

Later that day, US time.

Aldridge, holding a coffee, sat in his office, leisurely gazing at the scenery outside the window.

I am gratified that my efforts have not been in vain.

When considering whether to go out for something nice to eat that evening...

Steam's skyrocketing data began to slow down, and about an hour later...

An assistant hurriedly knocked on Aldridge's office door.

"No, it's not good!"

"Spark has started its own promotions too!"

"It's also two hundred million US dollars, but they're using discount coupons..."

Aldridge was initially somewhat displeased with the guy who had barged in.

But after hearing what the other person said.

He quickly placed the coffee he was holding on the table.

He took the phone from the other side.

I glanced at the latest Spark event information above.

When you see that players can get an additional 8% off coupon as soon as they log in.

He couldn't believe it.

"How is this possible! Have they gone mad!?"

"8% off everything?! They're losing money!"

A series of questions,

Aldridge's surprise still couldn't be expressed.

He wasn't surprised that Spark followed up with the event.

Instead, they were surprised that Spark followed up on the event so quickly.

Even more surprisingly, Spark's efforts were even greater than Steam's.

It took Aldridge a good ten minutes to recover, and then he looked at his assistant blankly.

"Didn't they say they wouldn't be working during the Spring Festival? How come they can launch the event so quickly?"

Aldridge is right.

Xinghuo does not work during the Spring Festival holiday.

The problem is that Spark has been running events for years, and many of its marketing activities were originally planned.

Steam doesn't hold many events, so creating one feels like a very time-consuming and laborious task.

But for Spark, for the Spark platform...

They already have a very mature activity library.

Therefore, upon discovering Steam's surprise attack in the morning, Spark Platform's employees in Shanghai were temporarily brought back to work in the afternoon, just a few hours later.

A new, albeit somewhat rudimentary, event was launched, which was already operational.

~~~

The Spark 8% off coupon was released.

It's like delivering a right hook that completely stunned Steam.

The players, on the other hand, were happy.

Compared to Steam, Spark's 8% off coupon is much more convenient to use in practice.

Even though the maximum discount for a single order is set at 40 yuan.

But in this mode, players no longer need to combine orders.

The only downside is that this discount is only valid for this single-player game.

The good news is that this coupon can be used for the latest films, including "The Wandering Earth," "Hades," and "The Scroll of Taiwu."

It's equivalent to a 8% discount upon launch.

Monster Hunter: World, which is currently on sale, is also reaping the benefits.

Monster Hunter: World was released on the Spark platform in August of this year.

However, due to licensing issues, the Chinese version has not yet been launched.

With the release of game licenses in November.

After Xinghuo submitted its application, Monster Hunter: World was finally unblocked in China this January.

But this time.

For players who genuinely want to play the game, the game's popularity has already waned, resulting in consistently lukewarm sales.

However, this Spring Festival.

Originally priced at 298 yuan, the current price of 198 yuan is already a historical low. With this 8% discount, it's equivalent to getting it for 159 yuan, and it also supports global online play.

Compared to the price of a console, this is an absolute steal.

The same applies to many other single-player games.

And stimulated by this wave.

The Spark New Year activities, which had been gradually entering a period of calm, suddenly became lively again.

How could Chapter 200 react so quickly!?

The next morning.

Steam headquarters.

A round sofa lounge area.

At the center of this lounge is a set of semi-circular sofas.

They were arranged around a low coffee table.

The lighting design in the lounge is very sophisticated, with diffused light creating a gentle and non-glaring glow, making the whole space feel exceptionally tranquil.

A custom-made chandelier hangs from the ceiling, providing ample lighting and adding an artistic touch.

This lounge is Aldridge's favorite and most frequented place in the entire company, besides his own office.

He always chooses to hold any meetings here.

He felt that the lounge perfectly aligned with Steam's corporate philosophy.

Flat, open.