Game development begins with destroying Girls' Frontline.

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simply put.

It's basically media pressure, Sweet Baby gets paid, and then the profits are split between the two parties.

Besides using the media for blackmail, SB has another trick up its sleeve: trying to exploit "diversity" and "gender discrimination," and so on.

To take the other party to court

The most famous of them, and the one mentioned before, is the one that is the most famous.

Riot Games, the developer of "League of Legends," is facing a class-action lawsuit for "gender discrimination."

This lawsuit is actually quite absurd. The reason the employee filed the lawsuit is because only two of Riot Games' 23 senior executives are women.

It is very difficult for female employees to get promoted in the company.

When employees raise work-related issues, the company tends to give more weight to the opinions of male employees.

They even felt that women did not fit into the company's "core player group" requirements, etc.

Meanwhile, there are also executives within League of Legends who frequently make remarks that "insult women," and there have even been instances of sexual harassment.

The entire lawsuit.

There isn't much evidence, and the testimonies come from so-called "women" who have been discriminated against.

However, this lawsuit, which began in 18 and lasted until 22, finally ended with the fist paying out $1 million, bringing the farce to a close.

Back in June of this year, 2019, Riot Games even backed down under public pressure.

They are willing to pay $1000 million in compensation.

As I said before, there's no such thing as equality; it's all business.

Riot Games paid a $1 million price simply because a company had fewer women in its senior management.

In Emmett's group's view

Xinghuo has so many games. Let's say each one costs 5 million. If we bundle them together, we can offer Xinghuo a discount and ask for 30 to 50 million. That would already be giving Xinghuo a lot of face.

This figure was set considering that Spark is, after all, a foreign company, and its revenue in the United States was taken into account.

According to Sweet Baby's internal thinking, the most effective method is, of course, to focus on "human rights issues."

The first method they came up with was to start from within Spark Company.

pity.

This method was difficult; Emmett had already searched the Starfire several times before sending the ransom note to Honey.

Ultimately, no suitable breakthrough was found from within.

The spies they wanted to send, the female spies they sent, couldn't even pass Spark's interview.

The United States is currently under Trump's administration.

After all, there are still laws.

You can't just extort money from a company with empty words.

You have to infiltrate and gather all sorts of evidence.

The reason why Riot Games was extorted for $100 million is also related to this: they were actually caught with some so-called "insulting women" evidence.

However, Lin Li was wary of L*BT.

Globally, they are probably among the top tier, at least.

This path is naturally impassable.

So, Sweet Baby chose another path: public opinion suppression.

This path doesn't require any evidence.

In addition, Emmett also believed that he had found Spark's weakness, which was the large number of media outlets on the Spark platform.

The Spark platform itself contains a large number of media elements.

Each game has a report from IGN and a whole host of other American media outlets.

If Emmett can persuade these media outlets that cooperate with Spark to turn their guns on Spark and put pressure on it, he doesn't need to worry about Spark withholding funding.

"But how can we get these media outlets to our side?"

After listening to Emmett's plan.

Horney was also puzzled, and this puzzlement came from the bottom of his heart.

While Sweet Baby has influence, American gaming media outlets like IGN are not to be trifled with. They're working well with Spark, so why should they listen to you?

“This is not something you should be asking, Horney.”

In the United States, the best way to leverage connections is naturally to spend money.

Relying on last year's extortion.

Emmett certainly had money, but it was his money, and while it might be a lot for an individual, on the battlefield it was just a few bullets.

Nobody would use their own money to go to war.

therefore.

Emmett came up with a plan: to use someone else to do the dirty work.

Chapter 370 Borrowing a "Knife"

Almost instantly, he thought of Marvel Alliance, which was about to go on pre-sale in September. Marvel Alliance's American SE was one of Emmett's major clients.

It was also under his leadership that SE in the United States secured investment from GGP.

As far as he knows, SE is open to any outside funding for the Marvel Alliance project.

At the same time, they are also seeking more publicity and marketing budgets.

It stands to reason.

Traditional giants like Square Enix don't lack money, but Marvel Alliance is different.

The most important reason is that the development cost of Marvel Alliance was simply too high.

Ultimately, the high development costs of Marvel's Alliance are also closely related to the L*BT movement and Sweet Baby.

From the project's inception, in order to demonstrate the company's support for equality, Marvel Avengers hired a large number of "L*BT" employees at Sweet Baby's suggestion.

Therefore, this global project led by SE USA seemed perfectly normal from beginning to end.

However, its interior was already corroded from the very beginning.

Many players don't understand.

Why would a company capable of creating a character like Tifa get caught up in the L*BT controversy, turning a character from Marvel's Avengers, who even has movie prototypes, into a "casual player alliance"?

Even if a movie has copyright, it can be completely avoided by making slight modifications.

Players from the previous generation couldn't understand.

Just like JD.com users, they don't understand why JD.com would hire a controversial stand-up comedian like Yang Li as its spokesperson.

But actually.

This phenomenon is actually very easy to understand.

For example, when you join a company, do you follow the company's instructions or the instructions of the person who brought you into the company?

What if you got into the company through connections?

The principle is this: employees obey the person who gives them the authority, not the company's values.

The young woman at JD.com got into the company through her friends, so naturally, she considered how to cater to her friends' preferences.

L*BT HR joined the company through the small circle of L*BT members, so they naturally banded together to serve the L*BT community.

And these two types of people.

They all have their own natural stance.

What's even more absurd is that, because of the special status of these two types of people, no one in the company would ever report the true situation to the top management.

Before this incident, did anyone at JD.com really dare to stand up and say that there was a problem with hiring Yang Li?

The situation is somewhat better domestically.

In the United States, no one would dare to stand up and criticize L*BT.

Biology knows that when something has no natural enemies, it will proliferate. When there are L*BT employees in a company, when ordinary employees realize that joining L*BT or pleasing L*BT can bring benefits.

Its influence will naturally multiply.

Once a system is propagated by L*BT, it will quickly become bloated, development efficiency will decrease, and development costs will increase significantly.

Not to mention that SE itself is a Japanese company, and its management of its US branch is not always timely.

SE was actually aware of this.

But this is something that you can't change just because you notice it.

And at this time.

No manufacturer truly cares about the needs of players. Despite the rising development costs, they still think, "As long as we delay until the game is released, we can just sell more and make less money."

Sony's "Starry Night Agent" is a very, very typical example.

but.

SE, unlike Sony, is not a large and established company. Therefore, when Sweet Baby introduced GGP and offered to share the risk with them, SE was willing to cooperate.

SE is naturally willing.

This time.

Emmett once again stepped forward, proposing to increase the marketing budget for Marvel Alliance and make it the most successful game in the United States.

SE was somewhat at a loss regarding this inexplicable request.

However, GGP subsequently stated that they could cover the additional promotional costs.

SE then agreed.

In this way, although SE will sacrifice some revenue share, its marketing and promotion will be expanded, resulting in a larger market share.

Overall, it's a good thing.

Since someone is willing to pay, SE is naturally willing to accept it.

Ever since.

Emmett received the advertising fees that GGP gave to SE without spending a single penny.

At this point, some of you might be wondering...

Isn't this money from GGP to SE? How come Emmett can use it? It's simple, what does Sweet Baby do? It's to promote equality.

If you can promote equality, you can naturally promote games as well.

Although Emmett couldn't directly pocket the money, he could at least keep track of where it went.

For Emmett.

This is enough.

With these ammunition, he was now qualified to play against both Zhuo and Xinghuo.

~~~

IGN Editorial Department.

U.S. Headquarters.

Bill is writing a review of a new game on the Spark platform.

This has become a very common occurrence for him.

Since the launch of the Spark platform.

IGN thus secured a long-term partnership. In the current collaboration, IGN serves as an invited media outlet, provided they conduct reviews on the Spark platform.

For each game, Spark will provide a review fee of $1.