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"Let's take a taxi to Changjie Street."
Changjie Street is a newly popular "Instagrammable" spot in Shanghai.
The location is on a street about 100 meters away from the Spark Games building.
About six months ago.
This long street was once just an ordinary street in Shanghai, but now, especially after nine o'clock at night, it is brightly lit and lined with food stalls.
Barbecue, street food stalls, all kinds of dessert shops, snack shops, you name it, they have it all.
It stands to reason.
If someone were to put something like this in Shanghai, the city management officers would definitely intervene.
However, as time went by, the street not only wasn't demolished by the urban management officers, but it became more and more lively.
It was only after making careful inquiries that I discovered this.
It turns out that this street, which looks like it's just a roadside, actually has land that Xinghuo has bought, and the houses next to it are Xinghuo's employee dormitories that they are renovating.
This street appears to be open to the public, but it is actually a completely private road within a residential community.
In addition to Xinghuo, they also obtained a night market permit.
It took a lot of effort to finally bring this street to life.
At the beginning.
This street was only prepared for the Xinghuo employees who work overtime, and the stalls were set up by a few employees from the Xinghuo canteen.
The customers are Xinghuo's employees and the surrounding residents.
But as time goes on...
The long street gradually became more prosperous.
Especially after May, the staff at Xinghuo surrounding shopping mall felt that since the land had already been applied for and approved.
It's such a waste to just use it as an external staff canteen.
So they turned the latter half of the long street into a pop-up street for Xinghuo merchandise.
About a third of the area has been converted into container shops, which display Xinghuo merchandise. Xinghuo already has a huge selection of merchandise.
From everyday items to digital products.
If you put them all together, it looks quite impressive. And the way they're displayed on the street, even though they're selling the same things, makes them look more down-to-earth than if they were in the official Xinghuo merchandise store.
Soon, a large number of Spark players began to gather, and the foot traffic on the long street increased significantly.
In addition, this street is managed by Xinghuo itself. What appears to be a large number of shops are actually all part of the Xinghuo Building's canteen.
Because it is self-operated.
They naturally don't place as much importance on commercialization.
On the contrary, Xinghuo values Changjie's reputation highly, and its prices, tastes, and quality are all very good.
With the added benefits from the surrounding area, a scale effect was formed by chance.
It has even appeared openly in the mouths of many bloggers.
A must-visit spot in Shanghai.
Especially on YouTube overseas, guides to Long Street consistently rank very high.
Because for foreigners...
This place, endorsed by Xinghuo, is a food street where you absolutely can't go wrong.
For locals, of course, it's no big deal.
But for tourists, places with such a trusted reputation are incredibly attractive.
If you enjoy watching Japanese bloggers travel within China, you might have noticed that since the 19 Changjie (a popular travel blogger in Japan), almost every Japanese blogger who has traveled to China has done so.
They all come here.
Moreover, there is another tourist attraction next to the long street, namely the Xinghuo Building.
Many overseas tourists.
People often stop by the Xinghuo Building to take photos and pose with the giant game mascot hanging outside.
This attraction has become a must-see for many overseas tourists, especially international gamers, when visiting Shanghai.
The prices are affordable, and the place is clean and hygienic, which makes it very competitive. In addition, the streets are relatively wide and tidy, and you can see a spectacular wall of figurines, a merchandise exhibition, and even try on Xinghuo brand clothing.
Let's work backwards.
Let alone Spark, even if miHoYo had created such a street in their previous life, they would have dared to fence it off and charge admission.
Moreover, this was made by Xinghuo.
The bustling atmosphere of the long street even caught the attention of the Shanghai authorities, especially after Chongqing became a hot topic. The Shanghai Tourism Bureau also specially expanded the area around the Xinghuo Building to include several viewing platforms for taking photos.
Guiding signs have also been added to the subway stations around Changjie Street.
Xinghuo also cooperated with the Shanghai Tourism Bureau.
On the one hand, nighttime lighting was installed on the huge billboard of Xinghuo Building, and when the lights are on at night, it looks quite photogenic.
The long street is becoming more and more lively.
Chapter 384 So what?
On the long street, Zhou Shenlin and his group finished ordering their barbecue skewers.
I found a seat and sat down.
As soon as they sat down, all four of them pulled out their phones and opened the Spark platform on their phones.
This is the benefit of dual-end systems.
Although the graphics of Galaxy Paradise on mobile are visibly downgraded, the ability to play anytime is indeed very convenient and greatly lowers the barrier to entry for the game.
After all, computers are certainly not as ubiquitous as mobile phones.
The dual-platform functionality of Spark Games differs from that of many other games in the past.
On PCs, the pursuit is for the ultimate graphics, but on mobile devices, Spark strives for the ultimate smoothness. This smoothness naturally comes at a cost, as exemplified by Galaxy Paradise.
On the mobile version, aside from the character models (meaning the player's waifus are still in high definition),...
Almost all other details have been "optimized".
However, since the player's wife is still bright and beautiful, many people can accept it. Of course, Starfire has also opened up the high-definition graphics option on mobile devices.
But it's 19 now, and many things are beyond what Xinghuo can change.
Very few devices can enable the high-definition graphics option, but this has ironically made Spark's games a benchmark for digital reviews worldwide.
It's not just bloggers who create social media who use Spark's games for testing.
Many manufacturers, when holding press conferences, simply use the increase in sales from running a certain game by Spark as a selling point.
"Holy crap, the number of comments has already exceeded 30,000!?"
"Their popularity is explosive!"
"Wow, that's really exaggerated."
Zhou Shenlin and his roommate not only opened the platform in perfect unison, but they also did the same thing after opening it: they both went to check the comments section of "Galaxy Paradise".
"There are already several thousand reviews in the review section. Wow, that's quite a lot of activity."
"The official announcement came out! The peak number of concurrent online users today exceeded five million? They said they're going to give away 10 freebies!"
"Great!"
"Look at the video section, there are Japanese players trying it out, and one of them actually cried from emotion. It's hilarious."
"This must be a staged photo."
"Even the staged photos are hilarious. The key is the timing of his tears. He didn't cry when Isha confessed, nor when he saved Suying, but he cried when he saw Jin Yangyao, saying he never expected to meet such a cute elf. He's such a fan of elves."
"Pocket monster enthusiasts, what a niche hobby..."
"No, how is this niche? Goblins and elves, haven't you seen it before?"
"I have seen it. Wait a minute, I have a feeling that Jin Yangyao has the potential to become this year's doujinshi king..."
"Certainly not."
"why?"
"There's also an Eastern fantasy world ahead of it. Didn't you see it trending on Pixiv?"
"Hey, can you guys please not talk about this in public..."
"So what? This is a long street, and there are no outsiders here."
Zhou Shenlin looked up and saw cosplayers everywhere, as well as middle-aged women and photographers holding tablets, asking if he wanted to rent cosplay outfits for photos.
Besides them, the other stalls were mostly occupied by young people, and they were even talking about similar topics.
Look further ahead.
Someone in front of us was eating when they suddenly stood up and shouted, "Ten consecutive gold coins!"
Instead of letting him die, the people around him shouted "Awesome!" in unison.
Clearly, people who stroll along this long street around the Xinghuo Building are somewhat familiar with Xinghuo's games; in other words, the anime/manga culture here is quite strong.
Therefore, there are many things that you wouldn't feel comfortable talking about outside, but you're not afraid to talk about them here at all.
Zhou Shenlin quite liked the atmosphere.
"There are so many foreigners in the user reviews, I feel like more than half of them are foreigners."
"What is this Top 100 ranking? Why is it still locked?"
"Oh, didn't you see it? This thing says Spark is going to select 100 top players globally..."
Following this update, the discussion area below the game on the Spark platform has also changed.
The previous user reviews, user ratings, and media reviews have been replaced by user reviews, user ratings, and a currently ambiguous category called "Hundreds of Reviews."
Just like on Steam, user reviews allow players who have purchased the game to leave feedback.
User reviews have certain requirements, including playtime and a rating. They also require a reason for the rating. Of course, these open-ended reviews are meant to serve as a reference for players.
This allows more players to get to know the game and understand its quality through game ratings and meaningful player reviews on this interface, rather than just casual chatter.
This information is used to decide whether or not to play or buy the game.
Because this player review incorporates a like system, some highly-rated ratings are also of some reference value, such as the current highest-rated one for "Galaxy Paradise".
She is a broadcaster from Germany.
"To put it bluntly, I give this game a 10/10."
"Just making a note of it. I've reached level 17 and am currently ranked number one on the global leaderboard. The game is really fun and great in every aspect: building, combat, character progression, story, and scenery. It's hard to believe that this is a free game. To be honest, I'd be willing to pay the price of a AAA game for this one."
"Because there is still more content to explore, I will update a detailed review later. You are also welcome to follow my Spark Channel. I will update the guide for you by tomorrow morning at the latest."
The reason this comment received so many upvotes is self-evident; it's mainly because the commenter is indeed the number one ID on the Galaxy Paradise ranking list.
Galaxy Paradise has a ranking system.
Moreover, there are quite a few leaderboards, which can be seen in various places. In addition to the common level leaderboards, there are mining leaderboards, house rating leaderboards, deep pit exploration leaderboards, world exploration leaderboards, and BOSS challenge time leaderboards.
Although these leaderboards don't offer rewards, their existence does intensify the competition among top players, effectively introducing a portion of the PVP mechanism into Galaxy Paradise.
Take the BOSS challenge time leaderboard as an example. The mere existence of this leaderboard is enough to drive countless people to frantically try to achieve the shortest time.
It's important to know that "Galaxy Paradise" isn't just a simple server ranking, but a global server ranking.
~~~
Zhou Shenlin was eating skewers on the long street while browsing the news.
A truly excellent show was unfolding in IGN's editorial department.
"Can anyone tell me! Why is this happening?!"
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