Game development begins with destroying Girls' Frontline.

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But Li Weixi was indeed already making preparations for the post-game festival activities. In fact, he wasn't the only one thinking this way; other people at Tencent Games shared similar ideas.

Although Ma Xiao has been emphasizing and urging them to take this matter seriously.

But besides Spark, who in China can beat Tencent? NetEase? Or those little minions following Spark around?

This is a true reflection of Li Weixi's mentality.

I asked a few questions about the follow-up plans.

Li Weixi wasn't really listening; he was intently watching the villa's gate.

Finally, after an unknown amount of time, a middle-aged white man walked out of the villa. If Lin Li were here, he would immediately recognize this guy as the owner of TGA.

Seeing that the person he was waiting for finally came out, Li Weixi hung up the phone immediately and walked over quickly.

~~~

Late May.

A large number of domestic game developers are busy preparing for the Spark platform's special sales event.

Penguins are busy preparing for their game festival.

So what is Xinghuo doing at this very moment?

A: Spark is preparing for this year's global New Year's Eve performance.

Last year, Spark also held a global New Year's Eve event, but it was done in the form of a talk show and wasn't a particularly serious event; the overall style was rather casual.

However, this year...

At this time of explosive success in the second half of the year, which is also the time when Xinghuo is receiving the most attention, Lin Li plans to increase his efforts.

Make good use of this traffic and timing.

Yes, even Spark itself needs to leverage its own traffic.

After all, traffic is something that can't be forced, and it really does fade away with various events and time. Take miHoYo as an example, if you don't look at the games, just look at the company.

miHoYo's peak traffic was likely after the launch of Honkai Impact 3rd.

At that time, miHoYo's Genshin Impact had not yet completely collapsed, and the Collapsed Railway had reached a high point, enjoying immense popularity in China.

The same thing, done by miHoYo at the time and done later, will have completely different effects.

Of course, miHoYo's subsequent reputation collapse was mainly due to its internal problems and over-reliance on the path to success.

What Lin Li wanted to express was that when a manufacturer is at the peak of its traffic, it is easier to attract players' attention by doing anything.

Take Xinghuo, for example.

The triple explosion of "Eastern Fantasy World", "Galaxy Paradise" and "Destiny's Path" has brought Xinghuo to the extreme of its global popularity.

How popular is Xinghuo right now?

So high that if someone criticizes Xinghuo on the internet, they don't even need Xinghuo's paid trolls; the players themselves can fight back.

This feels a bit like after "Black Myth" became a huge hit; if someone said "Black Myth" wasn't good, they would definitely be attacked online.

The same thing happens now. In the beginning, the Penguin-affiliated online trolls would say things like that on the internet.

"Am I the only one who thinks Spark's games aren't fun?"

"Who exactly is playing this otaku-pleasing game called 'Spark'?"

A couple of years ago, a similar question might have elicited some agreement, but most Spark players would have ignored it.

But it's different now.

At this moment, after being hit by a series of blows from Spark, the Spark players are filled with emotions. It's like a fan who has just watched The Wandering Earth and is filled with a desire to express themselves and will actively recommend the movie to others.

For example, after Black Myth, domestic players have a special feeling towards it.

This emotion will fade over time, but when you're at the height of your emotions, if you dare to say something negative or disagree, I'll curse you to death.

Chapter 450 How to Control the Lower Limit

The most classic example is the comment under a video satirizing the garbage nature of the Spark game.

There is such a comment.

"I was listening to it while driving, and halfway through, I pulled over. Do you know why? Because I was going to curse you, you bastard, you piece of trash who eats Xinghuo black traffic!"

Below this comment, there was a group of Spark players laughing.

Extreme bad breath brings extreme enjoyment.

It's no exaggeration to say that at this time, Spark's popularity and traffic in the gaming industry were number one in the world, without exception.

This feeling isn't limited to gamers; it's also felt by major game companies and professionals worldwide.

Gamereactor, Europe's largest video game magazine and media outlet, even included this passage in the cover story of their latest digital magazine issue.

Will the spark that led to this divine status continue to shine?

While the title still carries a hint of sarcasm, this sarcasm also reflects, from another perspective, the fear these professionals have of Xinghuo's performance during this period.

Despite this, a large number of European and American Spark players expressed their dissatisfaction in the comments section below this e-magazine, believing that Gamereactor was making trouble out of nothing.

Keep in mind that this is a magazine from Europe and America, published for European and American gamers.

At the time, many online trolls in China who were still trying to smear Xinghuo also reposted this article in batches, attempting to prove that Xinghuo was actually in China.

Unexpectedly, the very next day, this article was bombarded by players from Europe and America.

Therefore, Gamereactor had to change the title, keeping only the first half: "The Spark that Rises to Godhood".

Besides the media.

Major manufacturers are also eager to see Spark's performance during this period, and Spark's front desks at various branches around the world have been extremely busy.

People who want to see Lin Li have been queuing up since before the Lunar New Year, and the appointments have already been booked until January of next year.

Game developers who haven't yet logged into the Spark platform are starting to apply for login one after another. The entire game market, including developers from Europe and America, has changed from the original...

It used to default to launching on Steam, but now it defaults to launching on both Steam and Spark Games.

One platform is the existing user base, namely Steam, while the other is what they see as growth potential, namely the Spark platform.

This is due to the explosive popularity of Xinghuo and the special sales events held by manufacturers during this period.

More and more overseas manufacturers are beginning to realize that Spark platform has attracted players from the Asian gaming community to its platform through anime-style games and various promotional efforts.

In other words.

At this time, the number of European and American players on the Spark platform may not be as large as that on Steam, but most players in China, Japan, South Korea and other regions are already using the Spark platform.

Under such circumstances, unless a manufacturer believes it can completely ignore the Asian market, it is impossible to ignore the Spark platform.

In fact, similar signs had already emerged as early as 18.

However, now, thanks to the success of Spark's games over this period and the success of several manufacturer sales, this matter has been brought into the open.

It's like an elephant in the room; you can see it at a glance, and you can't help but look at it.

Therefore, Lin Li also wanted to seize this opportunity, because as the saying goes, "If you don't accept what Heaven has given you, you will suffer the consequences."

Now that the fire was lit, Lin Li's job was naturally to keep adding fuel.

Therefore, for this year's New Year's Eve gala, Xinghuo has prepared two things, which are also two steps in the process.

One is the Galaxy Games Awards ceremony.

Spark had been preparing for the game awards ceremony for a long time. In fact, they had already held one around the Spring Festival of 18, but at that time Spark's influence was far from enough to hold an awards ceremony.

They simply launched a vote on the Spark platform to select the Spark platform game of the year online.

However, this year is different.

As mentioned earlier, the second half of 19 was the year that Spark's influence exploded, and with the holding of the Summer Game Festival, Spark has established a framework for communication with major game companies.

Anyone who has ever been involved in business cooperation knows that the beginning is always the hardest.

With a framework in place, starting a new project will be much faster.

The current situation is that Xinghuo has both popularity and connections, so doing this is no longer a pipe dream.

Ever since.

November, the last day of the month.

How are the preparations for the awards ceremony going?

Lin Li took a bottle of soda water and sat down in the chief seat of the conference room with a smile.

Today is the last day of November, and it's also the month-long annual meeting of Spark. This meeting often lasts all day, but Spark's employees don't seem to mind the long duration.

The meeting agenda was divided into two parts.

The first part is the "flow meeting," which means that each department takes turns entering the meeting room to report on key matters, receive internal ratings from Spark, and respond to questions.

There's not much to say about the former.

The latter, internal rating, is something new.

Internal ratings sound complicated, but they're actually quite simple.

Every month, the Fire Business Unit, which is the department that Su Shanshan is currently in charge of, will summarize the work of all the Fire Studios and the department.

Finally, a monthly rating is generated.

This rating is different from KPIs. Before the rating is implemented, the business unit will formulate the evaluation rules, and the rules are almost the same every month.

What the project team needs to do is to check each item one by one to see if they have done it.

You get points for doing it right, and you get points deducted for doing it wrong.

It's rigid, but very useful.

For Spark now, Lin Li wants more than just innovation; he also wants to ensure that most of the people at Spark can resonate with him.

By the second half of 19, Lin Li had completely disconnected from most of the studios that had entered into regular operation. Apart from the monthly meetings, he hardly cared about their subsequent regular development work anymore.

This was bound to happen.

Human energy is always limited, and it's already quite good that Lin Li was able to make a good judgment on the new project.

Moreover, as more and more games enter into normalized operation, Lin Li can no longer oversee every project. Letting go and allowing the studio to do it themselves is the inevitable direction that Xinghuo will take in the future.

However, although they let the studio make its own decisions.

But Lin Li still needs to keep an eye on the studio's bottom line.

This is also his bottom line.

For a game that operates regularly, as long as no fundamental mistakes are made, Lin Li can identify the problem when analyzing the data, even if the game data starts to decline.

In other words, if one or two versions of your product have some problems and your reputation declines, it's not a big problem for Linli.

Because he can make adjustments through personnel changes or by taking matters into his own hands.

Chapter 451 The Budding of Authority

This can be seen in the operation of FGO in its previous life. No matter how bad the previous script was, as long as Kinoko Nasu came back, it could still attract old players to return.

Of course, such adjustments are subject to certain conditions: one must avoid making basic mistakes.

What constitutes a basic mistake? Genshin Impact's skirmishers, Perfumer, and the opening text for the game's launch can all be categorized as basic mistakes.

In short, operating a regular game is like dating the players.

You can have a little temper, you can even argue, but you can't cheat.

Otherwise, the players' anger will continue for several versions, and the lost players will be difficult to return.

To prevent basic errors from occurring in the studio, Xinghuo has many internal systems, such as multiple selection of scripts. This means that after the same plot outline is completed, three employees write the script, and finally one is selected as the final cut.

There is also art review and art supervision, which involves cross-inspection of art resources between various studios.

These things increased the workload of the development team to some extent, but for Spark at present, compared to the reputation collapse that would have occurred as usual when problems arose, the cost of these extra development efforts was really nothing.

Although there are many systems in place, whether they can be effectively implemented is what internal rating systems are responsible for.

In this internal rating.