Game development begins with destroying Girls' Frontline.

Page 26

However, yesterday's sudden major update to "Girls' Frontline" completely stunned him.

Although he did not experience it himself.

However, the content creators who had accepted commercial orders and planned to continue criticizing the "Frontline Girls" in the next day or two all cancelled their orders yesterday.

There are a few stubborn ones.

After posting the video, he was bombarded with criticism from players.

"Are you blind? Haven't you played the new storyline for Girls' Frontline? And you call that a weak storyline?"

"The content creator's behavior is too disgusting."

"Still blowing feathers? The wind direction has changed, bro!!"

One video, and it's all criticism.

The number of fans is dropping drastically.

Even the most stubborn people couldn't resist, so they posted messages saying they hadn't had a chance to play the new Girls' Frontline event yet, and their reviews were not reliable.

Within a day, it seemed as if the entire battlefield of public opinion had been completely taken over by Spark Games.

However, at that time...

Yu Zhong still didn't feel particularly panicked.

After all, with such a huge buzz before, it might be impacted by sudden events from Xinghuo Games after the server opens, but it certainly won't be crippling.

But now, this flow of money, this popularity.

Something doesn't seem right.

It should be noted that this is a normal promotional strategy for mobile games.

The first day's revenue is generally the highest, and then it will quickly decline until a major event goes live, after which it will decline rapidly again.

From the current perspective...

It was 7 p.m., which should have been the peak time for players, but the number of online players had just exceeded 10, and the revenue was even less than 10.

This was something Yu Zhong never expected.

"Management staff, come to the conference room for a meeting."

For the current lead artist, copywriter, and others at Sanfo, this is a different story.

Today is destined to be a tough day.

Unlike the cheerful atmosphere at Spark Games, everyone in the conference room at Sunburst Games wore a poker face.

No one dared to laugh.

The already oppressive atmosphere became even more so when Yu Zhong looked like he'd lost his mother.

They said it was a meeting.

But in the meeting room, no one dared to speak.

Finally, seeing that everyone remained silent.

It was the head of the publicity department who thought about it and came up with a topic to discuss.

"Yu Zhong, it seems there's a problem with our game community right now. A lot of players are discussing other games within the community. Should we step in and handle this?"

The so-called discussion about other games was actually a discussion of Battlefront Girls.

Originally, Girls' Frontline players had no grudge against Girls' Frontline, but unfortunately, before Girls' Frontline was launched, Yu Zhong created hype for the game.

The storyline of "Girls' Frontline" lacks depth and production capacity is insufficient.

At the time, many players of Battlefront Girls were unconvinced.

However, since there weren't many updates to the main story of Battlefront Girls at that time, it wasn't easy to respond.

just now.

With the explosive conclusion of the first chapter of "Battlefront Girls".

The players who were mocked at the time naturally started to fight back on the Girls' Frontline forums.

Well known.

The boomerang of the internet is very long.

Not only was the publicity team clear about this, but Yu Zhong was also aware of it, and everyone else in the meeting room understood it as well.

"I think it must be Xinghuo Games' doing. They deliberately chose the day before our public beta to update the storyline, just to cause trouble."

Seeing that Yu Zhong remained silent, some people shifted the blame to Xinghuo Games.

After all, Spark Games is an external enemy.

It's okay to scold them.

Most others probably share similar thoughts.

So everyone started to chime in.

Shen Qinglu listened for a while from the back row and realized that although these people seemed to have talked about the problems the Girls' Frontline was facing, they were almost entirely missing the point.

They were all complaining about the external environment.

They complain that Spark Games stole their users, that players don't know what's good, and that the current environment isn't suitable for Zhanqi, but no one is suggesting what should be done now.

Of course, Shen Qingluo had no right to laugh at others, so she just sat quietly to the side without saying a word.

She wasn't actually qualified to attend this meeting.

It was purely because after Hai Mao left, there was no one left in the art team, and Shen Qingluo's professional skills were relatively good, so she was pulled up to become the chief artist, which can be considered as taking on a mission in a time of crisis.

Looking at the indignant crowd in the conference room.

Shen Qingluo was thinking about the phone call that Xinghuo Games' HR had made to her that morning.

A 20% raise, a better job, a familiar boss, and no producer who might go crazy at any moment.

Her heart was already wavering.

Therefore, she had absolutely no intention of attending tonight's meeting.

However, she didn't want to cause trouble, but things just kept happening to him.

"Qingluo, what do you think? Are there any problems with our server launch and operation this time?"

Shen Qingluo, who was standing to the side in a daze, was suddenly called out and was startled. She quickly put aside her thoughts of changing jobs.

Chapter Thirty-Six: A Call from Bilibili

"I think our marketing and promotion efforts aren't really that bad. The 500,000 registrations so far are genuine, and considering the veteran players from the closed beta, I think our problem lies in retention rate..."

Although Shen Qingluo is an artist, she has a keen intuition when it comes to game design.

The same set of numbers.

What Yu Zhong sees is low online activity and low spending.

What Shen Qingluo saw, however, was a strange retention rate.

This is actually the fundamental reason why Girls' Frontline's various data are not good today.

As for why the retention rate is not good.

In fact, Shen Qingluo already had the answer, but she couldn't say it in front of Yu Zhong.

But deep down she still admires Spark Games.

As a competitor, they were able to control the timing so precisely to launch their attack.

The owner of Spark Games must be a smart man.

At least he's much stronger than Yu Zhongqiang, who's been beaten to a pulp and still doesn't understand the situation.

"Oh? You mean there's a problem with the retention rate? Is there a problem with the onboarding process?"

Yu Zhong's question made Shen Qingluo even more convinced that he still didn't understand the current situation, or that he didn't want to face reality.

"This... I just noticed the data wasn't quite right..."

Shen Qinglu did not answer the question.

But when she looked around, she saw several eyes meeting hers.

Actually, everyone knows the reason.

If "Girls' Frontline" hadn't had a major update yesterday, and hadn't broken out of its niche due to the storyline...

Then Girls' Frontline's retention rate wouldn't be that low.

However, there are no "what ifs".

Once the storm of public opinion began, no one was spared. Many players from years ago had already seen the storyline of Battlefront Girls through various channels.

This has nothing to do with whether they want to see it or not.

Once a hot topic is generated on the internet, whether you care about it or not, whether you have anything to do with it or not, as long as you are online, this information will reach your ears.

Not to mention, the players of Girls' Frontline and the players of Battlefront already have a high degree of overlap.

We are all fans of military-themed anthropomorphic games.

With a high degree of overlap in players and communities, coupled with the mainstream marketing and the fact that Girls' Frontline hadn't even officially launched yet, many players who were misled by Yu Zhong and weren't interested in the storyline of Girls' Frontline also tried it out yesterday.

Two works with similar themes but significantly different quality.

The player's choice is not hard to understand.

The reason there are still so many logged-in accounts today is because many Girls' Frontline beta testers want to log in to see if there have been any changes.

This resulted in the login.

Finding that nothing had changed, and that the plot had even become more profound and the system more complex, they naturally lost interest quickly.

"Perhaps we should adjust the storyline to make the initial plot simpler and easier to understand. Or we could add more sign-in-the-day activities to retain players first."

Seeing that no one spoke, Shen Qingluo couldn't bear it and offered her suggestion.

However, before she could finish speaking, Xing Shan, the copywriter sitting opposite her, stood up and said decisively.

"Qingluo, you still don't understand games. Don't you understand the current situation? There's nothing wrong with our copywriting. If we write in the same pandering style as Xinghuo and their group, how are we different from them? How can we demonstrate our competitiveness? How can we differentiate ourselves?"

Xing Shan rejected Shen Qingluo's suggestion outright and instead put forward another proposal.

"I think our current problem is the direction of our publicity and marketing. We are not like the Spark team, who only make mindless, pandering otaku games."

"Since our label is hardcore and not pandering to otaku, then we need to amplify this label."

"Instead of welcoming guests with pretty girls showing off their thighs, like we do now."

"We are a cultural and creative company, not a brothel."

After hearing this, Shen Qingluo really wanted to refute it.

As a commercial company, failing to pursue user experience, neglecting game management, and ignoring its own shortcomings is simply blindly stumbling into a dead end.

She finally understood why the game couldn't survive.

Then, the words of the interviewer from Spark Games suddenly came back to her mind once again.

She didn't have an answer then, but now she does.

So she just smiled and didn't say anything.

His gaze turned to Yu Zhong.

If Yu Zhong could correctly recognize the problem at this point, she might still hesitate, but in fact, she cannot.

"Spark Games' current success is only temporary; we must persevere..."

Shen Qingluo only heard the beginning and then didn't want to hear the rest.

Only now did she realize how true that saying was.

You can never wake up someone who is pretending to be asleep.

Decided.