Game development begins with destroying Girls' Frontline.

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In other words, they thought about it for a long time but still couldn't figure out why.

The only explanation is that the revenue increased because Girls Frontline launched an event.

Isn't that nonsense?

After hearing the report, Chen Rui was completely dumbfounded, and then, with a forced smile, he made the call himself.

However, Lin Li is no good person either.

Chen Rui went around in circles for a long time but still didn't get to the point.

Finally, at the last minute, I couldn't resist and asked directly.

"Oh, you're asking this? It's actually very simple, it's because of love."

"Eh...."

Chen Rui fell into deep thought, then hung up the phone.

That son of a bitch, if he wasn't going to say it, he shouldn't have, but instead he mocked me.

However, Lin Li on the other end of the phone was actually feeling a pang of conscience and was about to begin recounting his personal journey.

Lin Li's statement about love truly reflects his inner thoughts.

In his opinion.

There is a fundamental difference between anime-style mobile games and regular games, and that difference lies in the operating time of anime-style mobile games.

This period could be ten years or even longer.

And at this point in 2016.

No manufacturer was aware of this.

Influenced by traditional PC games, many game developers do not consider long-term operation when developing games.

Therefore, fundamentally, they are still using the same exploitative pay-to-win mechanism from PC games to create their mobile games.

This approach, while stimulating players' desire to spend money in the short term, uses numbers and power levels to get players to spend money by any means necessary.

It can indeed help game developers generate revenue in a short period of time.

However, in the long run, it is not a good thing.

This situation did not change until later.

As a result, whether it's Genshin Impact, Honkai Impact 3rd, or Azur Lane, they all started to lean towards long-term operation games.

Aside from character gacha, weapon gacha, and skin sales, they basically won't use other low-level methods like numerical rewards or enhancements to get players to spend money.

Instead, they shifted their focus to the characters.

Lin Li is someone who returned in 2024.

He naturally understands what the key to a game's long-term success is.

Lin Li also has a deeper understanding of miHoYo's approach.

Let's take The Legend of Sword and Fairy as an example. It's a completely old game, and by 2024, 27 years will have passed since its release.

However, the characters in the game still consistently receive merchandise every year.

Let's not worry about how many people in the surrounding area buy these products.

Since there are new merchandise items every year, it proves that even after 27 years, there are still people willing to pay for these characters.

why?

The answer, of course, is love, and the emotion of youth.

Chen Rui didn't understand why the revenue from in-game purchases in this "Battlefront Girls" event increased even though there were no pay-to-win elements or new characters.

The answer is actually quite simple.

Because the emotions and feelings were right.

Through this one or two hours of plot.

Lin Li successfully drew players into the storyline, making them feel as if they were truly experiencing a life-or-death battle alongside the dolls in the dormitory.

As the savior, the player's favorability with all humanoids increases by 10 points after the battle.

The official game also features individual storylines for characters 95 and 97, as well as several popular characters, in which female players highly praise the player's savior-like actions.

There were confessions of love and interactions.

Given this situation, coupled with the implementation of several wedding dress skins in the game, it's only natural that players would spend money to acquire the character.

Among them, the 95-level wedding dress skin is so beautiful that it even has the potential to become a mainstream hit.

If a skin only costs 38, then as long as the skin looks good, a large number of players will buy it.

But if a skin costs 98 or even 128, then it's not just about looking good.

Indeed, some players will buy a character skin simply because it looks good.

However, most ordinary players, when faced with the choice between a 128-point skin and obtaining a new character, will definitely choose the gacha resource.

We need to get them to pay.

Then we can only focus on emotional value.

As you can see, EVA has been around for so many years, and whenever it collaborates with a mobile game, the skins sell out like hotcakes.

why?

Isn't it because many people have developed an emotional attachment to characters like Rei Ayanami and Asuka Langley Soryu, just like they have to Zhao Ling'er?

Figured this out.

Looking at it again, it's not so hard to understand why EVA, using its own IP, created such a universally recognized goddess and effortlessly earned collaboration rights.

What Lin Li is doing now is actually trying to make the characters in the game lean in that direction.

This is a difficult task, but Lin Li feels that, at least for now, he is on the right track.

~~~

A week later.

Shanghai Harbor.

A party is being held on a luxury cruise ship.

Balloons and ribbons decorated the entire observation deck with a festive atmosphere, where all the employees of Spark Games and their families gathered to enjoy a rare moment of leisure.

"President Lin is really generous, chartering a whole ship. To be honest, I've been in Shanghai for so many years and I've never been on a cruise ship before."

"You bet it's not cheap to charter this entire cruise ship."

Hundreds of people gathered on the deck, enjoying the sea view, the sea breeze, and a buffet, having a wonderful time.

Lin Li spared no expense to celebrate reaching one million concurrent viewers.

He was also a corporate slave in his previous life.

It's quite clear that for most employees, team building is simply an extension of work; essentially, it's about taking time out of their own schedules to handle company matters.

So now it's his turn to organize team building activities.

He naturally understood what to do.

Team building activities should be quality, not quantity.

So Lin Li waved his hand and invited not only the employees but also their families to the restaurant on the third floor of a sightseeing cruise ship.

Because there were a lot of people, he opted to book the entire venue.

When we went out to eat, no one thought it was a big deal.

But going on a cruise ship? That's an experience many people don't have.

The scenery was beautiful, the trip was enjoyable, and most importantly, the employees felt proud.

The glow of the sunset on the sea gradually faded, and the cool moonlight tinged the sea with a white hue.

The deck lights came on, refreshing music played from the speakers, the main courses were removed, and juice and snacks were brought up and placed on the tables for everyone to enjoy.

Even though everyone was already full, plate after plate of delicious seafood, colorful fruit platters, and exquisite desserts and cakes were still served.

What was Lin Li doing at this time?

Chapter Thirty-Nine: Kyoto Animation

Lin Li was looking for someone to chat with, but not an employee; he was looking for an employee's family member.

~~~

Li Qi.

A community operations officer at Spark Games.

He's called a community operations officer, but he's really just a head of online trolls.

I don't really have much of a presence at the company on a regular basis.

There aren't many places where "Girls' Frontline" needs an online army. Besides his own job, he spends most of his time working with the operations department to plan various events, big and small.

Overall, the operation of the front line is relatively stable.

Various events, both large and small, are held regularly, with numerous small events, peripheral activities, and interactive activities for forums and players every few days.

However, overall, the operations department is relatively inconspicuous within Spark Games.

Normally, nobody pays any attention to it.

Of course, this is actually a good thing, because when everyone starts paying attention to the operations department, it's usually a sign that something big is about to happen.

Aside from the period when he was being criticized by Yu Zhong, Li Qi was mostly quite free.

Sometimes Li Qi also finds his work very boring.

Every day at work, I either communicate with different players or discuss how to organize the next event in the meeting room.

After the initial novelty wore off, he became somewhat perfunctory about these tasks.

However, standing on the deck tonight, his mood improved considerably.

"I never knew your job was so important... You're quite capable."

The speaker was Li Qi's friend, and also someone Li Qi liked.

The girl's name is Chen Qian. She was his college classmate and currently works at a trading company.

Because the company allowed family members to bring their children, and they had mentioned in advance that it was a cruise trip, Li Qi invited her.

He asked her to pretend to be his girlfriend so she could freeload off him at the meal.

Hearing the girl's words, Li Qi snapped out of his reverie and instinctively replied, "No, it's just a very ordinary job..."

"You're too modest! Your boss just said you're doing a great job in operations. Look, he even gave me a bonus, saying it's to make me understand that you sometimes work overtime and don't get to take care of your family..."

Chen Qian smiled and took out a red envelope from her pocket and handed it to Li Qi.

In addition to 1000 yuan in cash, the red envelope also contained a postcard.

Li Qi immediately took the business card and glanced at it. The card briefly introduced Li Qi's job, saying that he was the company's mouthpiece, in charge of the company's public opinion battleground, and that it was a very important position. It then went on to explain that the company's project was at a critical juncture, and he was working a lot of overtime, hoping that his family could understand.

He looked at the bottom of the card again, where Lin Li's autograph was still on it.

It's hard to describe how Li Qi felt when he saw this postcard.

However, the corners of his mouth were already slightly turned up, although he still couldn't figure out why the company was suddenly giving out red envelopes, and not directly to him, but to his...friends.

But this is ultimately a good thing; it gives me a feeling that my efforts have been valued.

It makes you feel good.

At the same time, Li Qi suddenly realized that he had been somewhat lax lately.

Well, go back and work hard. President Lin still cares about your work.

He put the card away.

Then he looked at the red envelope in his hand.