Game development begins with destroying Girls' Frontline.

Page 34

This is one of the few things he learned from operating the Battlefront Girls.

Anime-style mobile games can become popular because of their storylines.

Since Battlefront Girls was able to go viral with a major update, he could write something similar...

Just as Yu Zhong was pondering.

Lin, standing on the stage, had completed his preparations and began his speech.

"Just now, Mr. Cheng from Tencent Games asked me why 'Girls' Frontline' has high popularity but low paying user rate. But this low paying user rate doesn't mean the game isn't making money."

After Lin Li finished speaking, a number appeared on the large screen behind him.

1 billion.

Then another qualifier was added before it: 3 months.

It was launched on February 3rd, and it's now May 3rd.

It took exactly three months.

Although everyone knows that "Girls' Frontline" is very profitable, there is still no clear sense of exactly how much it has earned.

And now.

Only after the turnover of 100 million yuan was revealed did a few scattered sighs emerge from the audience.

Yu Zhong gritted his teeth as he looked at the number.

To be honest, a revenue of 100 million is not much in the gaming industry. In the post-Genshin Impact era, some games have even managed to generate over 100 million in revenue in a single week.

However, in 2016, in the current ACG mobile game market, being able to generate 100 million RMB in revenue within three months already makes you a top performer.

Reaching 100 million RMB in 3 months means an average monthly revenue of 30 million RMB. Currently, miHoYo's Honkai Impact 2 only generated around 20 million RMB in revenue in February.

It's been over half a month since Girls' Frontline launched, and the game's revenue is still less than 200 million...

Therefore, Yu Zhong hated it so much he wanted to grind his teeth.

But I'm also a little curious to hear how Lin Li and his team built up the business.

After showing the flowing water, Lin Li suddenly changed the subject and stopped talking about it.

"However, what I want to share with you today is not this number, but another set."

Lin Li pressed the page-turning pen in his hand, and a set of data appeared on the big screen: 81%/77%/61%/35%.

The people in the audience are all professionals; they understand immediately upon seeing this data.

This is the retention data for "Girls' Frontline".

Previously, there were rumors in the industry that the retention rate of "Girls' Frontline" was exaggerated, but this retention rate had never been officially announced. This is the first time that the official data has been released.

As soon as this data was released, gasps of amazement and hushed discussions erupted from the audience.

"This is just too outrageous..."

"Really?! Is this retention rate even achievable by humans?"

"Is this really mobile game retention...?"

"Hey, Yu Zhong, what are the retention statistics for your product?" someone asked the person next to them.

"Well... it's a little off, maybe 70% of that data." Someone next to him asked, but Yu Zhong didn't want to respond.

However, considering that the other party was an investor and also intended to invest, he had no choice but to respond.

So I gave a rough estimate of the numbers.

Although he said it was less than half, in reality, the retention rate of Girls' Frontline was less than 70%, not even half of what was publicly stated...

He recalled that his first-day retention rate was only around 30%.

Comparing people to each other is really infuriating.

Everyone was careful to keep the volume of their discussion low, but in everyone's mind, it sounded like something was exploding in the conference room.

"Many people might feel that this data is a bit fake, but in fact, this is the retention rate of the second day, third day, seventh day and month of the open beta of Girls Frontline."

Chapter Forty-Seven Speech

After Lin Li said that.

A round of applause erupted from the audience, a way of expressing awesomeness. Even Dawei from miHoYo felt his heart race.

"Actually, users of anime-style mobile games are different from regular mobile game players. The difference is that they are more likely to develop feelings for the characters."

"Therefore, in my opinion, user retention is no less important than paid penetration rate, because whether or not a player pays depends on whether they stay. This is what I want to discuss and share with you today."

It must be said that Lin Li's speech was very captivating to the audience.

On the other hand, such impressive retention data always makes people very interested in listening to more.

"Most gamers are a bit bored. This boredom is not a derogatory term, but rather refers to their desire to find something in games that can keep them focused and fill their time. In my opinion, the best way is to let them pursue what they like, and this pursuit must progress from simple to complex, while being predictable, tangible, and achievable."

"No one likes a game that starts with a bunch of indescribable plot points, a game that opens with a bunch of technical terms, and then a game that opens with a bunch of gift packs. These monetization methods in regular games will scare players away in mobile games, specifically anime-style mobile games."

"Players are very smart..."

“In traditional online games, the storyline has always been neglected because players simply don’t pay attention to it. But in anime games, players have different habits. They are anime lovers, and there’s only one reason why they don’t care about the storyline: the storyline is not well-written.”

"In this player group, simply focusing on gameplay and difficulty levels may generate profits, but it's not sustainable."

"So our approach is to try to get players in by lowering the barrier to entry, and once we have a player base, we can then use low-barrier-to-entry monetization methods to convert free players..."

Back in 16, Pinduoduo wasn't popular yet.

Otherwise, Lin Li would have to say something like, "We need to learn from Pinduoduo's success, and the core of our strategy is to target the trend of consumption downgrading."

When a game company with the production capacity of miHoYo emerges but adopts a low-price consumer strategy, will it be able to crush its competitors?

Lin Li was still looking forward to it.

Of course, he kept all of this to himself and would never tell anyone.

As Lin Li spoke, the audience gradually fell into deep thought.

Lin Li spoke for about 40 minutes, 10 minutes longer than scheduled. Even so, the organizers did not go on stage to remind or disturb him. They even provided 20 minutes for audience questions after the speech.

He received the loudest applause when he stepped down from the stage.

Lin Liming's speech focused on the value of emotions.

However, many of the questioners still asked how to quickly monetize emotional value and whether it is possible to integrate emotional value with the current in-game purchase system.

It seems that for most producers at this time, monetizing users and traffic is their primary concern.

After the speech.

Lin Li did not stay at the scene for long.

Instead, it went to the front exhibition.

That is, the place where the players are.

have to say.

The event, planned by Li Qi from the operations department, was quite successful.

Although "Girls' Frontline" isn't in the very center, it's still quite popular.

This is mainly because "Girls' Frontline" has a very good reputation among players.

It doesn't force players to spend money, has a compelling storyline, and features attractive character illustrations.

Therefore, although it still lags behind mainstream mobile games in terms of revenue, it is already quite popular and has a large core fanbase.

This can be seen from the fact that Lin Li has seen at least 10 cosplays of the 97-style girls along the way.

have to say.

The character design for 97 is indeed beautiful, with a white pleated skirt and black stockings; who wouldn't be confused by it?

If Su Shanshan hadn't been standing next to Lin Li, he would have stopped to admire the scenery properly.

"Hurry up, the interview is about to start."

Su Shanshan naturally noticed Lin Li's shifty gaze, frowned slightly, and quickly pulled him through the cosplay area.

Today, Lin Li will be cooperating with the publicity department to attend an interactive program on stage.

My main job is to make grand promises as a producer.

They came to their own stage.

Soon, Lin Li and Su Shanshan were introduced to the stage by the host.

This was followed by even more enthusiastic applause and cheers than during the exhibition.

It has to be said that players are actually quite simple at times; if your game is fun, you can win their favor.

Given the positive reputation of "Girls' Frontline" among players, it's no wonder it received such enthusiastic applause.

That's normal, I suppose.

On stage, facing the audience, Lin Li also had an unprecedented experience.

Hearing their cheers, Lin Li felt a pang of emotion.

He was once one of them.

"First of all, I would like to thank all the players for their support and love for 'Girls' Frontline.' Without you, we wouldn't be where we are today."

"We know that there are many excellent games on the market now, but we firmly believe that only by making good games can we gain your recognition. We have been working hard and hope that 'Girls' Frontline' can become a beautiful memory in your hearts."

"In the coming period, we will continue to improve the game, add new content and gameplay to make it more fun. We hope that 'Girls' Frontline' can become a part of your life and accompany you through every happy moment."

Lin Li's opening remarks were rather formal, but his emotions were still very sincere.

Next.

Lin Li once again took on the role of host, organizing an official construction competition.

Simply put, players take turns going up on stage, each with 10 chances to build. If they get a good item, the official team will give them a 648 RMB cash gift pack.

This event drew even bigger cheers.

The number of people surrounding the Girls' Frontline booth was also increasing.

Regarding gacha pulls.

If we disregard the downsides of spending money on in-game purchases, it is indeed addictive.

In my past life, there were many video bloggers who did nothing but help others draw cards, and they were able to amass millions of followers.

Those gacha videos also get a lot of views.

These details actually reveal that there's a reason why card-drawing, a gambling-like game, can succeed.

What's more, drawing cards in "Girls' Frontline" is free.

If you win the lottery now, you can also get a 648 gift pack.

The players who participated naturally formed long queues.

During the event, the atmosphere reached its peak when one player successfully obtained three items in a row.

The screams of "Holy crap!" that erupted around the booth even alerted the entire exhibition.

Chapter Forty-Eight: Acceptance of Amnesty?

After attending the afternoon's interactive event with players.

At 7 p.m., Lin Li attended the dinner prepared by the organizers.

Unlike traditional Chinese banquets that involve setting up several tables of Chinese food, this event was a buffet prepared directly by the organizers at the hotel.

Although buffets don't have the same atmosphere, people come here not to experience any particular atmosphere, but to network and exchange ideas with other people in the same industry.

Food that can fill my stomach is fine.

If it's a large round table, you can't expect people to have to go to another table to sit if they want to chat with someone.

Moreover, on the other hand...