Game development begins with destroying Girls' Frontline.

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Yu Zhong's trash talk then appeared openly on Sanbao's official Weibo account.

~~~

Official Weibo and private Weibo.

They seem to be no different.

But in reality, the differences are quite significant.

Because official Weibo accounts are essentially similar to official announcement platforms.

At the same time, many media accounts also follow these accounts.

To facilitate forwarding some information.

Therefore, after Yu Zhong posted these angry rebukes filled with profanities through the official Sunburst platform.

Things have changed subtly.

~~~

"Yes, yes, we will definitely finish sending them today, we will definitely finish sending them."

"But boss, we've already published all the news that 'Battlefront Girls' can publish in the past two days. Could you please reduce the number of articles today?"

"Hey boss, you said yesterday Spark Games bought the article, and today we're riding the wave... oh, no, I mean... leveraging the popularity of 'Girls' Frontline' to boost website traffic..."

"Okay, okay, I understand."

"The homeless guy next door is going to post five articles today?! All of them are news about the 'Fighting Girls'?! Are they crazy?!"

"No, that's not what I meant, boss. I meant... I, we can send them too."

"Yes, yes, quality and quantity guaranteed, 6 articles, yes, 6 articles..."

"Don't worry, boss, there's absolutely no problem."

Put down the phone.

Shen Wansan's expression instantly changed from that of a grandson to a normal one.

He looked at the circle of editors surrounding him.

"What are you looking at? Didn't you hear what the boss said? Hurry up and write... You son of a bitch, are you crazy? One game, five reports a day? Do you even have that much content to write?!"

After saying this, Shen Wansan also let out a long sigh.

Chapter Seventy-Two: Say a Few Words!

In recent years, with the development of the mobile internet, not only game developers are becoming increasingly ambitious, but game portal websites are also becoming increasingly ambitious.

Given that everyone's news quality is poor.

One way to entice players to keep refreshing the website is to release a large amount of news.

This is why websites often publish news articles about even the smallest things.

And in such a context.

If these websites discover that a certain game is generating a lot of buzz.

They even wanted to publish several news articles related to this game every day.

Take, for example, the fact that Black Myth topped the pre-registration charts on Steam in its previous life.

A news story that could be explained in one sentence was deliberately split into several parts.

Black Myth has the potential to top the pre-registration charts.

Black Myth climbed into the top three.

Black Myth is 2000 more pre-registrations than number one.

Black Myth has climbed to number one!

Finally, they'll use players' testimonials to create a few more news articles.

Clutching onto "Black Myth" as a code to generate traffic, they publish at least three or four news articles a day when nothing else is going on.

If they happen to release a PV for "Black Myth," hey, that's like celebrating the New Year! Dozens of news articles a day are just a piece of cake.

In 2016, although it wasn't as exaggerated as it would be in later years, various media outlets were already showing signs of chasing after trending topics.

A typical example is the recent reports related to "Girls' Frontline".

After discovering that their writing would attract readers simply by being labeled "Girls' Frontline," the editors at GamerSky first resorted to their ultimate weapon.

One qi transforms the three qings.

Why split a news article into three when one would suffice?

In this way, producing five or six news articles a day is just the basic operation.

But even so.

Writing about a game you're only interested in every day is quite a challenge.

And at this time.

Yu Zhong's official Weibo post, in which he angrily berated players, was like a lifeline to the editors of various websites.

These writers are the ones who love excitement and fanning the flames.

Despite their expertise.

It's obvious at a glance that this is an operational incident.

But so what?

They are not Yu Zhong's father.

If you have such a foul mouth, don't be afraid of what others say!

Don't be fooled by the fact that Tencent and Yuzhong were giving away a lot of money before; they also received a considerable amount.

But this is a separate matter.

What's more, the game's producer angrily criticized the players, saying they were out of their minds, and even mentioned the recently popular Girls' Frontline...

Isn’t this like giving me a pillow when I feel sleepy?

So it happened almost in an instant.

Yu Zhong angrily denounces players who like Battlefront Girls as mentally ill.

"Furious? Developer of Tencent-invested first anime-style mobile game angrily accuses players of not understanding games."

The producer of Sunburst Games may not make great games, but his mouth is definitely foul.

Countless news stories related to this began to emerge.

The previously unnoticed Weibo account, Sanbao, suddenly became a popular filming location for internet celebrities.

In the past, when this official account posted news, giveaways, or events, it would only post a few dozen items, at most a few hundred comments.

But almost every one of Yu Zhong's posts received tens of thousands of comments.

And this number is still skyrocketing.

A public figure openly insulted players on an official platform, calling them mentally ill.

That takes a lot of courage.

Players naturally had to respond to this courage.

Around 10 p.m.

The incident started to escalate and became increasingly uncontrollable.

Especially when players finished criticizing Yu Zhong and discovered that he not only pretended to be dead, but also didn't delete his Weibo posts.

The more you praise, the more anger you generate.

So, at 11 p.m., Tencent's public relations department, which was on night shift, suddenly discovered that people were starting to criticize them on their Weibo account.

Moreover, as time went on, more and more people started criticizing it.

This really upset Tencent Games' on-duty PR team, who felt wronged.

"We haven't done anything wrong recently, so why are you criticizing me?"

A thorough investigation into the origins.

The PR manager, forced to work overtime at 11 PM, searched around before discovering that a producer from a company invested in by Tencent Games had used the official Weibo account to angrily criticize players for being mentally unstable...

They even mentioned Tencent while criticizing them...

"Who the hell is this?! Is he out of his mind?!"

to be frank.

Over the years, Tencent Games' public relations department has encountered quite a few oddballs, but this is the first time they've seen someone using an official account to attack others.

Once this public opinion takes hold, who can suppress it?

"Issue an announcement immediately!!! Tencent and this so-called lousy company have only ever had financial dealings and nothing more!! Their statements are their own actions and have nothing to do with us!!"

"No, let me post another one: We strongly condemn this disrespectful behavior towards users and players, and we are also dissatisfied with that lousy company's attempt to use Tencent Games to grab attention. We have always put players first, and we are dedicated to creating happiness!"

It wasn't until Tencent's public relations department was pulled in that they were pulled together to complete an inexplicable emergency public relations task.

I was also informed about the scattered detonation.

at this time.

Yu Zhongcai realized he had logged into the wrong account and quickly deleted the Weibo posts at midnight that night.

But the anger of the players was clearly not so easily extinguished.

So Yu Zhong continued to criticize the account's previous posts, deleting them one by one, and finally simply deleted the official Weibo account.

And so it was.

Yu Zhong still has not apologized.

As a result, the incident escalated, with many people digging up old grievances and exposing how Yu Zhong had broken the contract and the time bombs he had planted in Girls' Frontline.

In addition, some people who had previously resigned from their jobs have also started to come forward and expose the truth in light of this public opinion environment.

As a result, the already crippled Scatterballs, which had been defeated by the Battlefront Girls, collapsed even more.

but.

There is one thing Lin Li really admires about Yu Zhong.

That is the technique of playing dead, just like a turtle.

At this critical juncture, Girls' Frontline was still issuing event announcements as usual the next day, as if nothing had happened outside.

Feather pretends to be dead.

However, many media outlets waiting to write articles will not let this hot topic pass them by.

Since Yu Zhong isn't saying anything, let's interview the other main character!

Isn't General Manager Lin still here?

Previously, Lin Li had been focusing his energy on game development and hadn't paid much attention to things on Weibo.

But now, with the release of a major game update.

It received positive reviews once again.

He also had some free time.

Facing the microphone that was almost shoved into his mouth.

Lin Li eventually agreed to be interviewed by several media outlets.

after all.

If he doesn't accept it, these "media friends" are staying downstairs every day, which is almost affecting the company's normal operation.

Chapter Seventy-Three: Japan