Game development begins with destroying Girls' Frontline.

Page 93

"In summary, President Lin's meaning is very clear: we need to have a holistic perspective."

"Just like the initial gift of 95 in Girls' Frontline, after giving away 95, her storyline immediately follows, and 95 is also a Tier 1 character in the game... With the groundwork laid beforehand, what happens next..."

"President Lin said our project lacks integration, with the storyline and other systems, especially the monetization points, feeling disconnected. I think that makes sense..."

"If we were to draw a pie chart, the characters that appeared in our early chapters..."

During the time Chen Anyu had been walking up, he had already digested some of what Lin Li had said, and he was able to recount it in a rather coherent manner.

The sea cat nodded repeatedly as it stuffed potato chips into its mouth.

I was secretly pleased with myself. Hey, if Mr. Lin won't teach me, I can just recruit men from Old Chen.

After Chen Anyu finished speaking, he also stood up.

"President Lin mentioned a question to me before, and since people from both groups are here, I'll mention it as well."

"Our Arknights project and Indefinite Project are both projects with a lot of setup. Judging from the opening storyline, Mr. Lin feels that the plot of our Arknights is a bit too scattered, with too many mysteries and too many things..."

Hai Mao had always wanted to have in-depth discussions with the team about the issues he had observed.

But every time we have a team meeting, someone always jumps out with other ideas whenever this topic comes up.

Sometimes it becomes a situation where neither side can convince the other.

This is actually a manifestation of inadequate management.

For example, in his previous life, Yu Zhong had already lost control of the copywriting. Even though he later wanted to switch to ML because of the revenue, his abilities were not enough for him to control the copywriting.

The copywriter can still outwardly comply with him while inwardly resisting.

Of course, part of the reason is that Yu Zhong's own values ​​are somewhat skewed, which leads him to think, "That's enough, that's all that matters."

The current Umineko also has the same problem.

However, today, he had a flash of inspiration and seemed to have found a solution.

That's just bluffing.

Because Chen Anyu was recounting what Lin Li had said, everyone was taking careful notes. Occasionally, there were exchanges, but they were all to clarify that Lin Li hadn't yet grasped the deeper meaning.

This is actually the blessing of the halo effect of success.

Just like in a past life, the same thing.

An ordinary person stands on the stage, while Jack Ma stands on the stage.

The effects are completely different.

Similarly, although this sounds a bit far-fetched, if we add the phrase "this is President Lin's word," things that were originally stalled might actually be able to move forward.

"Speaking of the plot, President Lin reiterated his three new requirements for copywriting and asked us to print them out and put them in the office."

"First, the main storyline should be told from the protagonist's perspective, and the core of solving the events must be related to the protagonist. Second, if the supporting characters become stronger, the protagonist should also be given more authority."

"Secondly, copywriting can have depth, but it shouldn't be depth for the sake of depth. The copy should be written for high school students, or even middle school students, whose parents are employees..."

Upon hearing this, the new copywriter for Arknights raised their hand.

Hai Mao glanced at the girl wearing glasses, his brows furrowing almost imperceptibly.

The girl's name is Su Qin, and she returned from studying abroad.

When HaiMao was recruiting a lead copywriter, they thought her educational background was good and she seemed to communicate well, so they asked her to write a few paragraphs.

Both are good.

So she was made the lead copywriter.

Then, the sea cat's nightmare began.

After becoming the main copywriter, I don't know if it's because I've been reading too much Xiaohongshu or because I think HaiMao is easy to bully, but basically I always have to jump out and disagree during every meeting.

Especially the copywriting aspect.

It seemed that refuting her boss was something that made her feel very proud.

Over time, the sea cat became somewhat unhappy.

However, despite his frustration, he didn't have any good solutions, because he was an art major and not proficient in many copywriting details.

He couldn't argue with Su Qin either.

However, Hai Mao had worked under Lin Li, so he naturally knew Su Shanshan and had heard Su Shanshan's pretentious critiques of Girls' Frontline many times during meetings.

Through constant exposure, he gradually realized that what Su Qin wrote seemed a bit off.

This time, I wanted to use Lin Li's words to highlight my main copywriting.

Unfortunately, it seems that Su Qin not only likes to criticize him, but also doesn't seem to really respect Lin Li.

She really wanted to stand up and argue when they were talking about other things.

In her opinion, Lin Li, this big boss, was just lucky. It was ridiculous that a group of people took his words and interpreted them like the Bible.

However, she didn't quite understand what Chen Anyu was saying, so she had to leave it at that.

But now, Hai Mao has stepped forward again and started talking about Lin Li's thinking on copywriting.

This was something Su Qin could no longer tolerate.

"This second point is too strange. Take Arknights for example. With so many world-building elements, how could it possibly achieve this? Moreover, literary texts require players to pause and think. If everything is so straightforward, wouldn't it lose the beauty of the language?"

Hai Mao glanced at Su Qin.

To be honest, Umineko's main focus was on character illustrations, and they didn't pay much attention to the text.

This can be seen by looking at the previous version of Arknights.

Therefore, when Su Qin finished speaking, he didn't know how to respond for a moment.

However, at that moment, someone at the door spoke up for him.

"If even high school students, who are among the most capable learners in society, cannot understand what the story is about at first glance, then it proves that the copywriting has lost the basic logic of game copywriting and is just creating riddles for the sake of creating riddles."

"Mr. Lin!"

"Mr. Lin, what brings you up here?"

Lin Li smiled and raised his hand, handing a document to Chen Anyu.

"After Chen Anyu came up just now, I thought of a few more points, so I wrote them down. I didn't expect you guys to be in a meeting."

"Thank you... Mr. Lin!"

Chen Anyu was truly moved. Lin Li, who was usually so busy, had not only personally sorted out the details of his project, but had also personally delivered it to him.

So, under Hai Mao's envious gaze, Chen Anyu took the copy with a bright smile and stuffed it into his pocket.

According to common sense.

Now that Lin Li has appeared, anyone with a modicum of social skills will no longer bring up the discussion about the copywriting.

Su Qin couldn't stand the obsequious manner of Chen Anyu, Hai Mao, and the others towards Lin Li.

In this world, can't those who truly get things done simply focus on their work?

Think of this.

Su Qin spoke.

"President Lin, I don't quite agree with what you just said. Arknights is not like your Battlefront Girls. Players need something with depth. If it's too straightforward, it lacks aesthetic appeal."

As soon as these words were spoken.

All eyes were on her.

Everyone's faces showed surprise.

Lin Li was also taken aback for a moment, but he wasn't angry.

He glanced at Su Qin and then at Hai Mao.

"Who is this?"

"Our current main text for Arknights."

Hai Mao sounded somewhat guilty.

"Oh, so it's the creative team. Well then, let's discuss it."

After saying that, Lin Li walked over to the whiteboard.

He then went on to explain his copywriting approach.

As Lin Li was speaking on stage, Hai Mao suddenly remembered what Lin Li had told him before.

Don't expect our copywriters to be literary masters capable of writing anything profound. If they were truly that talented, why would they be game copywriters? Just let them tell the story clearly, create twists and turns, surprise players, and immerse them in the world. That's enough.

[If someone talks about literature with you in a mobile game description, tell them to come find me and let me see how high their literary knowledge really is.]

"Based on the above, we have summarized three principles of copywriting."

After Lin Li finished speaking, he gently tapped the whiteboard.

"Do you understand now?"

Everyone present nodded in agreement, especially Chen Anyu. Although he was unfamiliar with Xinghuo Games' copywriting guidelines, the copy he wrote all met these requirements.

However, Su Qin still looked unconvinced.

"Forgive my bluntness, but I don't quite agree with this. Your ideas are just a framework that kills all literature..."

She hasn't finished speaking yet.

Lin Li had already stood up.

"Okay, that's enough. You can go talk to HR about severance pay now."

These words surprised everyone, including Chen Anyu.

Su Qin even stood up.

She was completely stunned when she heard she was leaving the company.

He asked instinctively.

"What do you mean?"

"What I mean is very simple: I don't share the company's vision, so I'm not suitable to be a lead creator. It's that simple."

The room fell silent for a moment.

Lin Li's expression was very serious, and when Lin Li was serious, he was terrifying.

Su Qin eventually left the meeting room silently.

The moment she left.

Hai Mao suddenly felt that he had grown up, and this feeling was magical.

He looked at Lin Li, and then at the way the others looked at him and their demeanor.

Suddenly I realized something.

Working on projects isn't a matter of everyone getting along well.

Instead, we need to unify our thinking and work together.

If everyone's ideas differ from the start, the final result will naturally be quite strange.

Chapter 122 Spark Reorganization

After Su Qin left, Lin Li stayed behind to reassure everyone.

They left only after confirming that everything was alright.

Um..

It's not that nothing's wrong.

At least after the meeting ended, Hai Mao and Chen Anyu talked for a long time.

The topic of the exchange can be roughly summarized as an analysis of General Lin's quotes...

It's ridiculous.