Game development begins with destroying Girls' Frontline.

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There are dozens of individual items with sales exceeding ten thousand.

The total sales of miHoYo series mugs alone are probably no less than a million units per year.

The profit adds up to several million a year.

certainly..

In its previous life, miHoYo also looked down on such small sums of money.

But what if it's not just mugs?

For gamers, the choice between spending 9.9 yuan to buy a pirated copy or spending an extra dollar or two to buy a legitimate copy to support the manufacturer is not hard to guess.

Moreover, this business is actually not difficult for Spark Games.

It's just one more department.

This department has only one task: to connect with manufacturers nationwide to customize various peripheral products for Spark Games, and then sell them through various channels.

These low-priced merchandise items, backed by game developers, have an overwhelming advantage in the current market for anime and manga game merchandise.

Many players who don't play Girls Frontline at all are very willing to buy these "low-priced" high-quality merchandise.

They donated generously.

The Type 95 figure sold out of more than a thousand in stock within just a few hours of its release, and was converted into pre-orders.

In addition, the existing frontline girls have been around for a year.

With an increasing number of active players, it would be illogical if the market didn't explode in sales.

David thought for a moment, then turned to ask someone in the marketing department.

How much revenue did our own store generate last month?

"It seems to be two million... or three million..."

"They've missed the point..."

David sighed, though he felt a pang of jealousy inside.

Ultimately, we still need to make good products...

"Yes, the popularity of Xinghuo Games merchandise is not only due to its low prices, but also because it provides a lot of emotional value for players. When I search for 'Type 95' on Baidu, the first few results are all related to Girls' Frontline..."

"It's similar on Bilibili; 95's popularity is indeed very high."

When it came to the emotional value, the creators of Genshin Impact also started talking about it.

Mihoyo's own cafeteria has a very nice environment, and since it's late at night now, it's quiet and convenient for chatting.

"In Genshin Impact, is it possible to have my own '95?'"

Halfway through the conversation, David suddenly asked a question.

Although David's words were in the form of a question.

But those present who were key members of the creative team were certainly not stupid.

Knowing this is not a question.

David said this simply because it was a matter of market trends.

In my past life, before Genshin Impact came out, the only game I could beat was Honkai Impact 3, but in this world now, with the advent of Starfire Games...

The market environment is quite different now.

At least in terms of the importance attached to the script and plot, it's much more advanced than in the previous life.

Spark Games uses 95 as an example.

We've already told all anime and manga developers about the benefits of having a female character as a mascot for a game.

It has been almost 5 months since Genshin Impact was first launched, and many basic production processes, writing outlines, and key character designs have been initially established at this time.

Therefore, people have a basis for discussion.

Chapter 168 Bystanders

"If I had to say, Keqing would be good. If we add some of Keqing's scenes, it might achieve a certain effect."

"The problem is... Keqing's appearance time is too late. The reason why '95 has such high popularity is largely due to her appearances from beginning to end..."

"How about we change Paimon's character design?"

"This... won't do. Paimon is supposed to be a cute, mischievous character, no matter how you change it..."

"What about Wendy? Should we change Wendy's character design and make her a goddess? Or, for example, she appears like this in the first half of the story, but when her identity is revealed, she takes off her hair and has a glamorous transformation? Something like that."

"...But wasn't Wendy's original character design intended to attract female users?"

Listening to the discussion, Dawei put down his chopsticks and wiped his mouth.

"Okay, everyone, let's eat first. After we finish eating, we can discuss this further. We must reach a conclusion tonight, otherwise we won't have time to produce the promotional video next month."

The promotional video that Dawei mentioned is for Bilibili's upcoming ACG (Anime, Comics, and Games) mobile game festival next month.

Bilibili benefited from the success of FGO last year.

They are paying increasing attention to the mobile game market.

Chen Rui not only wants to distribute mobile games himself and make money directly from them, but also wants to capitalize on the traffic generated by mobile games.

That's how this mobile game festival came about.

The scale of the operation was quite large; they started advertising as early as mid-April.

And it wasn't just domestic companies that were invited; major international companies like Ubisoft, Blizzard, and EA also participated.

For domestic game developers, this is indeed an opportunity to promote their products and services to the outside world.

However... in principle...

miHoYo shouldn't be considering publicizing Genshin Impact just a few months after its inception.

Unfortunately, the pressure from Spark Games was too great.

As of now, Galaxy Park, a game with only an official website and nothing else, has seen its global pre-registrations surge to 500 million thanks to the success of Galaxy Park Exploration.

If Genshin Impact continues at the previous pace, the competition will be too tiring.

Therefore, miHoYo in this world has invested more resources in the Genshin Impact project compared to its previous version.

The number of people involved is also greater than in the previous life.

Publicity and promotion must also keep up.

In May of this year, even if we don't release a live demo, we will still release some scene footage and some confirmed art assets.

They are combined to form PV.

If you're going to promote a female character, she should naturally appear in this PV.

"I wonder if they'll release a promotional video for Galaxy Park in May..."

When it comes to this topic.

The group of people who were just excited seemed to have been silenced.

"Alright, let's focus on our own tasks and try to create a scene demonstration demo..."

The so-called demo was actually created by Spark Games.

Following last year's trajectory.

Many industry insiders have noticed that both of Spark Games' demos are actually separately produced demonstration demos.

This approach effectively allows players to experience the anticipation of the final product from the early stages of game development.

It helps with initial publicity.

But the disadvantages are also quite simple.

The demo you spent time creating may not have many reusable materials besides its use for demonstration.

Apart from the big companies.

Small factories simply don't have the capacity to do this.

Only companies like Spark Games and miHoYo can create dedicated demos for marketing purposes.

In fact.

miHoYo didn't originally need to do these things.

In its previous form, Genshin Impact didn't begin its initial promotional campaign until two years later.

But in this world, a super catfish appears.

miHoYo also had to accelerate its production capacity.

"Think of something cheerful. At least we still have the energy to think about these things. Penguin Scattershot must be having a real headache right now, hehehehe."

Actually, miHoYo isn't the only one watching this drama unfold.

People from Bilibili, NetEase, Seasun Entertainment, and a whole host of other companies are paying attention to this.

on the one hand.

This is indeed an interesting story.

On the other hand.

Spark Games released "Galaxy Paradise: Exploration" last year.

Then, this year's release of "Girls' Frontline: Together"

With two consecutive single-player games achieving great success, this is undoubtedly a shot in the arm for the long-silent domestic single-player game market.

Now, Spark Games and Tencent have come up with another trick.

Regardless of the outcome, it has in fact expanded the market for single-player games.

By 9pm.

When Spark Games made its official announcement.

When "Girls' Frontline: Together" sold over a million copies.

Players only watched the spectacle, but it sparked a dramatic reaction within the domestic single-player game community.

One million units sold in a single day.

Even with the added benefit of the Battlefront Girls IP, this is still a bit too much.

Many industry insiders prefer to believe that the Battlefront Girls IP was just the starting point, while the game's quality and word-of-mouth reputation among players were the real reasons for its huge success.

In addition, the sales of "Girls on the Front Line" were very high.

Many single-player game development teams have also begun to take notice of Project Spark.

I'm even wondering if my game would be a huge success if I entrusted its marketing and distribution to Spark Games.

However, Spark Games has never distributed or published games from other companies.

This point still needs to be questioned.

But on another point.

There's a general consensus that the bakery girl game launching on Tencent tomorrow might be a flop.

can only say.

Spark Games truly lives up to its reputation as a company that managed to snatch copyrights from Tencent; they're a formidable opponent.

Not only did they release such a high-quality game without any warning the day before, but when Tencent's new game was launched the next day, Battlefront Girls also had a major update.

This caused many Battlefront Girls players who originally wanted to check out Tencent's single-player games to give up the idea.

This also directly thwarted Tencent's long-planned strategy of extracting players from the Girls Frontline.

The only hope is that Girls Frontline 1.5 will suffer a Waterloo.

However... the probability of this happening is not zero, but it is very small.

After all, since the release of Girls Frontline, the quality of each major version update has been consistently guaranteed.