Game development begins with destroying Girls' Frontline.

Page 141

The bigwigs mainly talked about internet entrepreneurship, but at the end of the meeting, Ding Lei took the initiative to find Ma Huateng and chatted for a while.

Before leaving, they also thanked Tencent for its support of NetEase Games.

The intention was to make a joke.

Unexpectedly, Ma Huateng responded with a serious expression, saying that both companies should make progress together.

This puzzled Ding Lei.

He looked surprised.

"Mr. Ma really doesn't know what happened?"

Upon hearing this, Ma Huateng sensed something was amiss, but unsure of the specifics, he could only maintain his smile.

After Ding Lei left, Ma Huateng got into his car.

He then called his secretary to inquire about the situation.

Then he learned that just last night, Penguin Games had pulled off a major stunt, and NetEase had used Penguin's stunt to grab a wave of traffic.

If it were an ordinary leader, they would have gotten angry at this point.

The next sentence will most likely be, "Why didn't anyone tell me about something so important?"

But this is a 17-year-old penguin, and Ma Huateng has been in charge of this huge penguin empire for a long time.

He is very clear.

Operating such a large penguin system incurs management costs.

What's more, this is bad news. If nothing unexpected had happened, this news should have been mentioned at the senior management meeting a few days later, after the matter was resolved.

Perhaps they won't mention it at all.

This is the norm in large companies: good news is reported to the leadership immediately, while bad news is reported as late as possible after it has been resolved.

There is nothing new under the sun.

Throughout history, it has always been normal to report good news but not bad news.

However, even if everything is clear.

Ma Huateng was still somewhat unhappy.

Just thinking about how I had just foolishly shaken hands with Ding Lei and said something like, "Let's cheer each other on..."

"I've been completely disgraced by my subordinates."

Sitting in the car, Ma Huateng sighed, and after a long pause, he continued.

"Act quickly and severely, handle it internally first, then apologize, and don't let the negative reputation continue to fester."

All I can say is that I've managed to bring penguins to where they are today.

Ma Huateng is capable.

Even though information feedback is somewhat delayed due to the penguin's size, it can still provide correct guidance once the information is understood.

After Ma Huateng got involved.

This matter was immediately elevated to a higher priority within Tencent.

Ren Yu, president of Tencent Interactive Entertainment Group, contacted Yao Xiaodong of TiMi Studio Group.

After a brief online conversation, the two...

That noon, the penguin made its move.

First, Yu Zhong was directly dismissed from his position, and an apology was issued, stating that Tencent Games had failed to properly manage some of its studios.

Then, the public relations department stepped in and began contacting the media outlets one by one.

"You've already used up most of your traffic, there's no need to go to such extremes!"

"Our new PR campaign for Penguin is here, and we'll need your help."

"Yes, we're all partners, so we help each other out."

After a series of PR moves by Tencent, the situation was finally brought under control.

That afternoon, Tencent Games made another high-profile announcement: the establishment of a two-dimensional game studio called "Juhe," with Yao Xiaodong from the TiMi Studio Group temporarily serving as its head.

In the future, Juhe Studio will provide high-quality game products for the vast number of ACG (Anime, Comics, and Games) players.

We are committed to creating a domestically produced AAA anime-style mobile game.

Following this announcement came a flood of news reports.

"Giants Enter the Fray: What's the Background of Tencent's Anime & Comics Studio?"

Can Penguins Collide with Anime and Manga? Will They Succeed Again?

Will Aggregator Studio's first game be revealed this year?

NetEase and Tencent are both betting heavily on the ACG (Anime, Comics, and Games) market – why is it so hot?

First, they apologized to reduce the hype, then they used public relations funds to pave the way, and then they used a new studio to divert players' attention.

From Tencent Games' perspective, the incident was resolved in just one day, which can be considered a way to defuse the public opinion crisis.

Although the cost is a bit high.

But in any case, for penguins...

This unexpected disaster has been resolved.

However, for Yu Zhong and Zhao Ming...

This is just the beginning.

At this moment, Zhao Ming was not playing Penguin Games, but taking a walk.

Originally, when he reported to his superiors early this morning...

He had the whole situation under control.

Those above him had followed his line of thinking and also believed that the problem was procedural. The final decision was to remove Wang Wei from his post, with everything else remaining the same.

But right now.

The online public opinion crisis surrounding penguins has begun to affect reality.

Zhao Ming's supervisor received a call from Tencent's internal audit department. After glancing at Zhao Ming, the supervisor handed the documents back to Zhao Ming and told him to clean up his mess before reporting back.

This sudden change left Zhao Ming feeling bewildered.

As soon as he got back yesterday, he started leading his team to work overtime to write materials.

We didn't finish until midnight.

Yu Zhong, that jerk, didn't contact him after the incident, so he was kept in the dark the whole time.

This situation only started this morning.

"Yu Zhong!! You've ruined my life!!"

"Why didn't you send me a message?!"

When Zhao Ming finally understood what had happened, everything went black, and he collapsed into his chair.

He never imagined that he had been scheming all his life.

It was unbelievable that he would fall in such a place. He sat on the chair for several minutes before he could sit up.

I mustered my strength and headed towards the scattered explosions.

As they walked, they pondered their next move.

Just as Zhao Ming was about to leave, Yao Xiaodong called.

He serves as the Vice President of Interactive Entertainment and the head of TiMi Studio.

Zhao Ming naturally dared not ignore Yao Xiaodong's call.

"Yes, Mr. Yao, I'm here."

"Okay, okay."

"I understand, I will fully cooperate with your work, yes, yes."

"Then I'll come and report to you tomorrow?"

"Tonight?...Okay...okay, no problem, we're prepared, we'll come tonight."

After hanging up the phone, Zhao Ming's forehead was already covered in cold sweat.

He looked to the sky.

He felt that the gray sky at that moment perfectly matched his state of mind.

For Zhao Ming right now, there is both good news and bad news.

The good news is.

The people from Tencent's internal audit department won't come immediately.

The bad news is.

The person who came was Yao Xiaodong.

This person understands games, at least better than Zhao Ming.

It's much harder to fool him than to fool the internal audit department.

Chapter 182 The Comparison of Reputations is Too Explosive

It reached the point of dispersion.

Zhao Ming had no interest in arguing with Yu Zhong, nor in shifting the blame.

“Get the previous publicity plan and all the current data, and we’ll put together a new analysis report. You and I will go see President Yao tonight.”

At this moment, for Zhao Ming...

Whether it's a spread explosion or not, it doesn't matter anymore.

Originally, the project was just a bargaining chip for him to acquire internal resources at Tencent. If the project was successful, he could get more resources; if the project was unsuccessful, the initial publicity and promotion costs would have already been spent.

All I get is to get scolded.

As the deputy head of Tencent's M&A investment department.

Developing games was never within his jurisdiction. The reason he was stuck with Sunburst was simply because Tencent's investment department had indeed lost a lot of money with Sunburst.

He was therefore exiled.

But as time went by, Zhao Ming gradually emerged from this quagmire.

Investment privileges have now been gradually restored.

The failure of "The Girl from the Bakery" was a little painful for him, but it didn't cause him any real harm.

After all, the publicity and distribution budget is only 20 million...

If it weren't for Yu Zhong's bizarre no-questions-asked refund policy, even if only tens of thousands of copies had been sold, he could still shift the blame.

pity..

Yu Zhong's ability to court death far exceeded Zhao Ming's expectations.

Ever since.

For Zhao Ming now, he's practically halfway off a cliff.

Yao Xiaodong mentioned two things on the phone: first, Tencent Games had recently established a studio dedicated to developing anime-style mobile games, and he would temporarily lead it.

The Scattershot Studio will be incorporated into this studio in the future.

Secondly, as the current actual manager of this project, Zhao Ming needs to hand over some documents to him for the handover process.

If we go back a little further...

If Zhao Ming knew that Yao Xiaodong was going to take over this mess...

He would definitely be a hundred percent willing.