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The bad news is that all the foreign media reports are about Spark Games.
For Bilibili's game festival.
It was hardly mentioned at all.
Even if it's mentioned, it's just a brief addition to the report: "Today at a game festival in China, Spark Games XXXX..."
This is the format.
"Damn it! You unscrupulous media outlets, you could at least add 'BILIBILI' to it!! Some game festival, some damn game festival."
Seeing these news reports, even the usually mild-mannered Chen Rui broke down.
Keep in mind, these are reports from foreign media.
Bilibili as it is today, and Chen Rui as he is today.
They have already begun preparations for their Nasdaq listing.
Global brand recognition is also a crucial factor for those who want to ring the bell on Nasdaq.
As a result, through a series of unexpected events, they managed to create a news story that garnered global attention.
The most crucial information was covered up by unscrupulous media!
Everyone's reporting on Spark Games!!
It is simply the opposite of Tiangang!
The most infuriating thing in the world is not the lack of traffic, but watching a flood of traffic slip away right in front of you.
Who can tolerate this?!
After cursing angrily, Chen Rui became angrier and slammed his fist on the table.
They summoned the head of Bilibili's game operations department.
The head of the game operations department was quite happy at this moment.
After all, the entire Chinese internet was discussing yesterday's game festival, although the focus of the discussion was Touhou Project, Genshin Impact, and Galaxy Paradise.
But after all, the discussion was about games released at a game festival.
So he was somewhat proud.
He heard Chen Rui call his name.
They even came running over excitedly.
When the door opened, they noticed that Chen Rui's expression was not quite right.
So the smile on his face immediately disappeared.
"Mr. Chen, is there something you need from me?"
Chen Rui glanced at him.
Nothing was said.
After all, reporting on this overseas was an unplanned event.
Although this matter is important, before today, when things went wrong, it was not unrelated to the employees under my command.
So when Chen Rui saw the person arrive, he handed over the documents in his hand and began to explain the task.
“Go and do a thorough search to see which media outlets around the world mentioned Spark Games in today’s reports. I’ll approve some public relations funds for you. You can ask them to buy some traffic and have them mention in the news that these PVs appeared at the Bilibili Games Festival.”
The person in charge of the overseas division was somewhat surprised.
What kind of operation is this? They spend money to run Spark Games and buy traffic, and then all they do is add a sentence to the news?
A living Lei Feng?
Thinking of this, the person in charge asked subconsciously.
"Isn't this us paying to advertise for Spark? After all, the main focus of the news is still Spark Games, right?"
Chen Rui glanced at him.
"You know that foreign news reports are all about Spark Games? Have you ever thought about why they don't report on our Bilibili games? I'd like to add promotion to our Bilibili games, but can you convince them to report on Bilibili games?"
The head of Bilibili's gaming department shook his head.
They are not familiar with foreign media. Although money can make the world go round, they are not familiar with certain media outlets with global influence, such as IGN.
It might take more money, or even using some connections, to get it going.
Now, they are the ones proactively reporting on Spark Games' content.
Based on this, changing or even adding a sentence about Bilibili's promotion would undoubtedly be much easier.
Think this through.
The operations manager immediately gave a thumbs up.
"The boss is brilliant!"
"High my ass! When are you going to make me a game like Spark Games, one that gets foreign media coverage?!"
"Hungry..."
The operations manager fell silent.
But his clear yet bewildered eyes still seemed to be reminding Chen Rui.
"You? You want me to create a game like Spark Games that gets international media coverage?! Are you out of your mind?!"
Chen Rui looked at this expression.
The words of insult were already on the tip of his tongue.
But in the end, he didn't say it.
He also felt that the request seemed a bit outrageous.
But the absurdity itself is quite absurd.
After thinking for a moment, he waved his hand and sent the person out.
Then they called in the entire Bilibili operations team.
He wanted to discuss with these people how to link the huge global buzz surrounding Spark Games after this press conference with Bilibili.
With this massive influx of traffic, Lin Li has no choice but to share it, or he'll try to get a piece of it.
~~~
the other side.
miHoYo.
David and several key members of the Genshin Impact team sat in the rooftop garden of the park.
They rarely come to this garden.
But this time, they all felt that going to the rooftop to get some fresh air would help them clear their minds.
Therefore, the Genshin Impact project team held their post-launch review on the rooftop.
And now.
Everyone was looking at David.
To be precise, she was looking at David's phone.
"Yes, congratulations, Mr. Lin..."
"No, no."
"Haha, you guys are really going for an all-female cast?"
"Us? We...we haven't decided yet."
"Yes, yes, your development progress... oh, your progress is a bit slower than ours? Hehe."
"No, of course I believe you. We're like family."
"Great! We at miHoYo welcome friends from Spark Games to visit anytime. We mean what we say."
"Hahaha, welcome."
"it is good."
"Okay, I'll wait for you."
I hung up the phone.
David didn't speak, but looked at the sky and enjoyed a moment of tranquility with a gentle breeze.
Only then did he pick up the report in his hand.
This is a comprehensive popularity data analysis table, sourced from a data analysis company that miHoYo collaborates with.
The collected data includes Bilibili and some mainstream ACG (Anime, Comics, and Games) forums, which are then combined with Baidu's search index to form a comprehensive data report.
Chapter 219 The So-Called Win-Win
The table compares the three games.
Genshin Impact, a paradise of stars, an Eastern fantasy world.
The popularity of the original Touhou Project game had such a huge impact on the mobile game that Dawei didn't look into it carefully, afraid of hurting his pride.
Just look at the comparison between Genshin Impact and Starfall.
After the first round of PVs, Dawei was both satisfied and dissatisfied with the exposure of Genshin Impact.
Say you're satisfied.
The million pre-registrations on the first day are already much better than those of Honkai Impact 3.
It's fair to say that people are not satisfied, as the number of global reservations on the official website of Galaxy Park across the street has already reached 700 million.
Also.
Since yesterday's games festival ended.
The entire Genshin Impact development team seemed a bit out of sorts.
The main problem is that Lin Li left a huge psychological scar.
We're still laying out our materials, while the other side has already provided a complete demo. What's the point of even trying?
Furthermore, due to the Touhou Project theme, miHoYo's promotional efforts did not achieve the desired results.
Let alone publicizing it.
This is currently the most discussed post on the MiHoYo community's Honkai Impact 3rd forum.
It's actually titled "Why Doesn't miHoYo Make Touhou Gensokyo?"
...
When I saw this title, I was already completely baffled by it.
Is it that I don't want to do it?
I have no idea how Lin Li got the copyright!
That's ZUN!
But, in any case.
Life must go on.
Not to mention, Genshin Impact's starting point is not low.
However, before starting afresh, the first thing to do is to deal with the shadow cast by Lin Li.
The solution Dawei came up with was to proactively call Lin Li and probe further.
"You all heard the phone call just now."
"Let's discuss this. First, do you think it's true that Galaxy Paradise has an all-female cast?"
After the call ended.
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