Game development begins with destroying Girls' Frontline.

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Consequently, the entire industry, including the voice acting community, is paying increasing attention to the work offered by Spark Games.

In particular, many previously unremarkable voice actors suddenly became wildly popular after taking on roles in Spark Games...

This further strengthened Spark Games' influence in this industry.

~~~

The explosive success of the marketing campaign is undoubtedly a major boon for Spark Games, especially for Spark Team 9, the development department of this Eastern fantasy mobile game.

They were able to acquire more resources, recruit more people, and proceed with the next stage of game development.

With more people, the opportunities for promotion for the elderly naturally increase significantly.

In addition, the producer of the Touhou Fantasy World is currently Lin Li.

However, almost everyone knows that the boss can't manage this project forever.

Ultimately, someone will have to step in on this project.

As a result, morale was naturally very high from top to bottom.

This is something that many people who haven't experienced it firsthand find hard to understand, but in fact, it's easy to understand if you think of it as the beginning of a dynasty.

New projects are constantly being launched, old projects are consistently profitable, salaries, future prospects, promotion opportunities, even the work environment, living conditions, and recently, the outrageous rumor that the boss plans to acquire land in Shanghai to build apartments...

In short.

Spark Games is currently a very dynamic company.

This vitality has benefited both the employees and the company.

And in comparison.

Some companies, however, seem less energetic.

NetEase.

Seven Days Studio.

After the National Day holiday, the office atmosphere should theoretically be relatively relaxed.

But this is not the case.

Everyone had a serious expression on their face.

Everyone is focused on their work.

The reason is actually very simple.

After all, their leader, Qin Nan, also had a very serious expression.

Qin Nan is currently looking at the revenue curve and the online player curve of Seven Days City since its operation began half a month ago.

The entire curve is convex.

On the first and second days, due to the scheduling conflict with Oriental Fantasy World, the opening revenue and number of players were not high, but on the third day...

The overall flow experienced an explosive upward surge.

The surge in popularity coincided with the second launch of "Eastern Fantasy World," making it quite significant.

When the entire industry saw 7 Days Capital soar to the top of the revenue charts, everyone exclaimed how amazing it was.

After all, another major title, Shin Megami Tensei: Liberation, was completely knocked off the leaderboard by Touhou Fantasy World.

The fact that the Seven-Day Capital could charge forward despite the starlight is truly impressive.

The reason why Qi Ri was able to rush upwards despite the starlight.

The main reason is that players on the first and second days were pleasantly surprised by the game's setting and storyline.

Word-of-mouth spread.

In addition, NetEase launched a concentrated promotional campaign on the third day.

Ultimately, the flow of water increased dramatically on the third day, resembling a volcanic eruption.

When the daily revenue exceeded ten million, Qin Nan even began to doubt whether he had really made a mistake, and whether the Onmyoji model was the correct answer for the current version.

But soon.

After the peak periods of the third and fourth days passed, the number of online players and revenue began to decline drastically starting on the fifth day.

It's a truly catastrophic decline.

At this moment, Hu Peng, who was still opening champagne just two days ago, was immediately stunned.

It was originally planned that everyone would get a make-up holiday after the National Day holiday.

No more make-up work, everyone's coming back to work overtime.

The operations team began a large-scale reputation survey and conducted follow-up interviews with players.

With the data being transmitted back.

They soon discovered why the players were leaving in such a disastrous manner.

The main reason is that after the fifth day, players began to be exposed to the game's pay-to-win system.

Then they were terrified.

It's important to know that mobile game players in this timeline are much more sensitive to the issue of spending money on in-game purchases than in the previous life.

In my previous life, I had to wait until Genshin Impact appeared.

The pay-to-win gameplay of PC games has completely disappeared from mobile games.

Many people are complaining that so many games are copying Genshin Impact.

Besides their unwillingness to use their brains to innovate, another reason is that if they don't learn from Genshin Impact, they have nothing to learn from it.

The experience of the PC game market has proven that it does not apply to anime-style mobile games.

Genshin Impact's commercial success naturally became the answer to the question.

In this world, the huge success of Battlefront Girls and FGO has given players a certain expectation of the monetization model in anime-style mobile games.

Clearly, the pay-to-win model of Seven Days has far exceeded players' expectations.

Even with an engaging storyline in the early stages, it's still a captivating experience.

Many players got carried away and spent a lot of money on in-game purchases.

But soon, the players realized something was wrong, and their first reaction was naturally to stop spending money on the game.

After the game was launched, reviews from various content creators and players were released.

After roughly calculating that a single card costs an outrageous figure of nearly 5,000 RMB.

The player was completely dumbfounded.

I've seen robberies, but I've never seen one like this.

If you're so awesome, why don't you rob a bank?!

Then, the player community's opinion of the game quickly reversed.

The storyline is great, but please don't spend money on in-game purchases; it's a bottomless pit.

It began to spread widely because it stated the facts.

Therefore, the city of seven soon entered a strange phenomenon: the number of players was able to maintain a balance, and even slowly increase.

However, the daily revenue plummeted from tens of millions in the previous two days to only one million.

From its peak, it plummeted to one-tenth of its previous value.

In such a situation, the office atmosphere naturally becomes dull.

Chapter 265 Which Path Should We Take?

After reviewing the transaction report.

Qin Nan felt both distressed and relieved.

The distress stemmed from the fact that while he knew the pay-to-win system was flawed, he couldn't convince his superiors.

Ultimately, this led to the project's actual failure.

They breathed a sigh of relief because the number of online players was still increasing, but the revenue was decreasing.

This perfectly corroborates Mr. Lin's judgment on the game.

This also proves that his initial approach was correct.

"Now, Mr. Hu should be able to hear me finish explaining the plan."

Think of this.

Qin Nan rolled up the report in her hand, stood up, and walked towards Hu Peng's office.

If you want to persuade Hu Peng, now is the best time.

The game "Seven Days" has just launched. Although revenue has plummeted, the number of online players proves that everyone is still observing. As long as this period is right, the game will continue to thrive.

An announcement was issued to make some adjustments to the in-game purchase system and release some benefits.

That would be enough to turn the current situation around.

In Qin Nan's view, reaching a consensus with Hu Peng at this point in time should be possible.

However, just as Qin Nan was pondering how to phrase her words as she walked toward Hu Peng's office...

A distant roar interrupted his train of thought.

Looking up, he saw that the roar came from Hu Peng's office.

Qin Nan stopped and asked a colleague at the next workstation.

"What happened in President Hu's office?"

"What else could it be? The operations manager just went in, probably arguing about the game's future operations."

~~~

As they got closer to Hu Peng's office, the previously indistinct voice became clearer.

"What are you operations team doing?! Online users are increasing, but revenue is decreasing?"

"How could these two curves possibly show this trend?"

"Do you guys even know how to do operations? Huh!"

"Stimulate consumption! Don't you understand?!"

"With so many people online, how could you possibly lower my revenue? I'm really..."

"In short, if you don't reach 1 million in revenue this month, you're out of business!"

"and many more!"

"Send me an event plan tonight, I'll review it personally!"

Hearing the sounds coming from the office, Qin Nan slowed down.

He glanced at the documents in his hand.

Suddenly I realized a problem.

His mind was filled with thoughts of what to do after persuading Hu Peng, but was there any possibility that Hu Peng wouldn't listen to anything he said?

Upon closer reflection, Hu Peng is a veteran figure at NetEase, having managed Lei Huo since the PC game era.

This project involved extensive communication.

Qin Nan had already realized that although Hu Peng didn't look that old...

They can also fulfill many of the responsibilities that leaders should bear.

However, Hu Peng's thinking has become rigid in game operation.

In Hu Peng's work experience, what they saw was success and the game Fantasy Westward Journey.

This game, which accounts for half of NetEase's success, is simply too successful.

As a result, NetEase has become accustomed to the success of Fantasy Westward Journey.