Game development begins with destroying Girls' Frontline.

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Their fan base largely overlaps with that of Spark Games.

Doing publicity for Tencent might not necessarily cause them to lose followers, but it could damage their reputation.

Moreover, the current hot topics in the mobile game industry are the Battlefront Girls anime and the new version. Why would they ignore this trend and instead focus on Tencent's marketing and promotion?

not to mention.

The Girls on the Front Lines also have funding.

Is it better to be full at every meal or to be full at once?

They still know what's going on.

"I'm so confused, is there ever a time when our Tencent marketing efforts are completely ineffective?"

"What exactly is your publicity department doing?"

"So much money was spent, and all we got in return was a poor marketing campaign?"

Yao Xiaodong sat in the chair, completely baffled.

Yu Zhong, who was sitting next to him, had a similar constipated expression.

To know.

The promotional campaign for Girls' Frontline 2 has had a good start.

They made a decent animation, which generated the expected feedback.

Based on the experience from the PC game era, the test activation code event seems to have been quite effective.

Even the initial Baidu Index exceeded their expectations.

The number of reservations was quite high, according to their initial estimates.

Even if the Battlefront Girls anime updates and a new version arrives, they should still be able to put up a fight.

In terms of publicity, they didn't have to win, but at least they could at least draw. Or perhaps they did consider that since the Girls' Frontline is popular, a slight loss would be acceptable.

But the fact.

But it was quite awkward.

The anime and new version of Battlefront Girls are released.

Their publicity campaign was like water flowing down a cliff, its underwear suddenly dropping to the bottom.

No matter how much effort the publicity team puts in, or how long they work around the clock, it's all in vain.

A few days ago, you could buy beta test activation codes for hundreds or even thousands of yuan, but now you can't even buy them for tens of yuan on Xianyu (a second-hand marketplace).

Yao Xiaodong has been with Tencent for so many years, and he has never encountered a situation where Tencent's marketing strategy was not well received by players.

It's so weird.

Is the anime and manga market really that special?

Yao Xiaodong really couldn't understand it.

Yu Zhong couldn't understand why he couldn't beat Xinghuo when he was in the Scatterfire team, but now that he's moved to Penguin, he still can't beat them.

But, at this critical juncture...

There was no other way; he had to comfort his superior to prevent him from losing heart.

Right now, the team is counting on Yao Xiaodong.

"Everything will be alright once the testing starts tomorrow."

"Getting better my ass."

Yao Xiaodong was already angry, and when he heard Yu Zhong's words, he remembered a bunch of troublesome things he had asked about the game's testing progress a couple of days ago.

"Have you packaged your first test version? Are there any problems? If it's really not working, we'll postpone it."

Chapter 295 Frontline Girls, Activated!

Yao Xiaodong was well aware of the bakery's previous failed early testing experience.

This time, although the later promotional campaign clashed with Xinghuo Games.

However, the promotional period during the testing phase is still long. As long as the game quality is up to par, the promotion can continue even after the hype dies down.

Therefore, Yao Xiaodong places great importance on the quality of the game.

"No problem, absolutely no problem! It can be launched on time."

When it came to issues related to the game, Yu Zhong quickly stepped forward to vouch for it.

In fact, he personally has a lot of confidence in the beta version of the game.

In this version of Girls' Frontline 2, he really doesn't know how he could lose.

It almost entirely replicates the combat mechanics of "Girls' Frontline: Companions".

Although many of the mechanics in "Girls' Frontline: Companions" were broken down and assigned to each character in order to accommodate the pay-to-win system.

At the same time, the option to use enemy weapons was also removed.

Incidentally, all characters have been changed to only have one action by default; you need to spend money to get two lives to have two actions.

but..

Yu Zhong still felt confident that he could do it.

After all, in terms of content volume, Girls' Frontline 2 has much more content than Girls' Frontline: Companion.

The gameplay is also more comprehensive.

More importantly, there are more characters.

Despite being a 3D game, Girls' Frontline 2 is limited by technology and Tencent's versatility compared to its predecessor.

Instead of focusing on the 3D quality and art style, a lot of production capacity was freed up, resulting in 18 characters in the early stages of the closed beta.

Among them, the characters who completed their individual story outlines are Tololo, Daiyan, Rainfall, and Macchiato.

In Yu Zhong's view.

The gameplay is copied from successful examples, and the game's framework is similar to that of the early stages of Girls Frontline, both using base vehicles. In fact, the individual storylines are more in-depth than those of Girls Frontline.

No matter how you look at it, failure is impossible.

Therefore, in games.

Yu Zhong is really confident.

Seeing Yu Zhong's confidence, Yao Xiaodong finally breathed a sigh of relief.

He lacked confidence in Yu Zhong, but he had confidence in Tong Xian, who had previously assessed the current state of Girls' Frontline 2 in a separate report.

The final conclusion is that although there are some shortcomings, the overall system is self-consistent, the gameplay has successful precedents, and after strong promotion, the retention rate should not be too bad.

"Alright, let's step up our promotional efforts and release more promotional materials after the first test tomorrow."

"In addition, find two shills to create a buzz around the beta test, leak some gameplay footage, and then launch another round of promotion."

Hear this.

Yu Zhong looked somewhat bewildered.

What are the hot topics in the beta test?

"Go ask operations."

Yao Xiaodong shook his hand, without answering Yu Zhong's question.

After giving his instructions, he left the office.

Yu Zhongze did so after Yao Xiaodong left.

Then he quickly asked the operations team.

What are beta testing hotspots?

The person in charge of operations said with a smile.

"It sounds complicated, but I can give you a vivid example."

"Simply put, we find someone to deliberately leak gameplay footage on a website, and then we issue an official document saying that he has violated the contract, that he should be fined 50 yuan, and that we should take him to court."

"Then, the media will interview him."

"At this point, he would say that the reason for leaking gameplay footage is because the game is so fun that he couldn't help but want to share it with more people."

"Finally, we stepped in again to express our understanding and reach an out-of-court settlement."

“Every step can make the news; if you do it well, you’ll have no shortage of trending topics.”

After listening, Yu Zhong looked on with admiration.

As expected of a penguin.

This operation is simply amazing.

"Bullfrog, who came up with this idea?"

The person in charge of operations pointed outside the door.

The meaning is simple: Yao Xiaodong is the founder of this operation.

At the same time, this action is also superficial.

This isn't the first time they've done this.

However, it doesn't always involve leaking gameplay footage to court. It could be a wealthy player who spent millions during the closed beta only to find their data deleted, or a celebrity asking how they managed to play the game.

"I estimate that doing this should attract a lot of attention and build up popularity, so getting through the test shouldn't be a big problem."

Thinking of this, Yu Zhong began to look forward to the penguin's publicity campaign.

Let's not even talk about beating the new version of Spark.

At least some publicity and buzz is necessary.

This is, after all, a game by penguins.

It's one thing if the animation didn't generate much buzz, but the game is in closed beta, so there should at least be some kind of buzz.

With anticipation.

Yu Zhong began organizing a meeting to launch the game's closed beta test.

In the conference room, besides the promotional content, they also needed to decide on something very important: the first humanoid test for internal beta testing.

It's unclear whether Yao Xiaodong's promotional "creativity" inspired Yu Zhong.

In short.

We hadn't decided who to include in the first side quest three days after the server opened.

It's settled now.

"Let's release Daiyan. We should still ride the wave of this trend."

Su Qin from the copywriting team raised a new question.

"But our copywriting isn't finished yet; the second half hasn't been polished..."

Yu Zhong was about to ask, "Didn't you say it was already finished? Why has it turned into polishing?"

The words hadn't even been spoken yet.

Tong Xian spoke first.

"Let's release the first half first. It's okay if the content is incomplete since it's the first test. Our focus should be on verifying the gameplay."

Tong Xian didn't care about the game's script; that was Yu Zhong's responsibility.

In his view, there were still important things to discuss at the meeting, and there was no need to waste time on the plot.

~~~

"Good evening, everyone. This is the Paradigm Animation live streaming channel."

"But we won't be streaming new anime tonight, we'll be streaming something else."