Game development begins with destroying Girls' Frontline.

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In addition, many people didn't actually play the game in depth. After all, it was a test, and the main storyline wasn't very good, so many people just skipped through it quickly and experienced the combat.

Players who participated in the Girls' Frontline 2 closed beta, especially those who had played Girls' Frontline before, felt a strong sense of unease.

This is clearly a game with all female characters.

But something just feels off when you play it.

However, the sentence is still the same.

Because it was a closed beta test, just like in the previous life of Exile 2, even though I felt something was off, even though I felt a little awkward.

However, it did not erupt immediately.

Everyone signed a confidentiality agreement.

Without the ability to share game videos and screenshots, relying solely on players' text messages provides too much fragmented information.

But these pent-up emotions haven't disappeared; instead, they're slowly building up, waiting to erupt.

~~~

penguin

散爆

It's the daily meeting again.

Since the anime "Girls' Frontline" came out, this regular meeting has been like going to the execution ground for the creators of "Senbaku".

And today.

The pressure was even greater because Yao Xiaodong was attending the meeting, and not only Yao Xiaodong, but also senior executives from Tencent's capital management department were present.

"The closed beta has been going on for several days now, what's the player feedback like?"

It's late December now.

Yao Xiaodong has temporarily stopped discussing the hype surrounding the game's promotion and has now refocused his attention on the game's quality.

He's been managing anime-style mobile games for a while now.

We've roughly figured out some of the characteristics of anime-style mobile games.

For example, compared to the promotion and marketing of anime-style games.

The quality of the game itself is more important, hence his question.

"It's not bad. Currently, the positive review rate of retained players is 90%. Since yesterday, the number of online players has increased significantly, which proves that our initial reputation has spread. Many users who churned the next day have also logged back in the past two days. However, the churn rate in the first week is still a bit high. The analysis is mainly because there is not much game content, and it is normal churn after experiencing it."

If at this very moment.

If Chen Weihai were there, he would definitely spray a mouthful of salt water in Yu Zhong's face.

However, he was not there.

The majority of players are also absent.

Therefore, Yu Zhong's words were met with applause in the conference room.

Yao Xiaodong and the executives of Tencent's resource management department were also very satisfied.

This seemingly absurd scene.

In fact, this doesn't just happen within Tencent; it's happening in many companies.

This trend will continue to emerge in many game companies in the future.

From the players' perspective, the test of Girls' Frontline 2 received mostly negative reviews.

Are these executives blind? Can't they see this?

Oh, it’s true.

The concept of an information cocoon seems very distant.

But in reality, information cocoons are everywhere.

Many executives and investors have a very limited understanding of game operations.

They only believe in data and so-called player feedback.

These players reported that the videos that appeared in front of them had been carefully selected countless times before being shown to them.

It has virtually no reference value.

The remaining useful information is the data.

It's often said that data doesn't lie, and that's true; it's the people who report the data who do.

Take Yu Zhong's report as an example.

The reason why retained players have a high positive review rate is because of retention.

Players who can stay playing for several days might be fans of Girls' Frontline 1, or they might not care about the story at all and have never played Girls' Frontline before.

For them, the game is indeed quite good, so they will give it a positive review.

The rebound in online player numbers is not due to any positive word-of-mouth.

Rather, it's because the initial wave of popularity for Battlefront Girls has ended, and many players now have time to try new things, hence the increase in online player numbers.

The meaning of these data took on a completely different form in Yu Zhong's words.

That actually makes sense.

Even Tong Xian agreed with Yu Zhong's statement, feeling that the result was consistent with his judgment of the game's quality.

Overall, although the marketing and promotion for the closed beta were poor, the game quality itself was fine.

Yao Xiaodong flipped through the data, looking at the online popularity curve and the positive review curve.

No abnormalities were found.

Then a relaxed expression appeared on his face.

"Okay, that's good. How's the player feedback on the game's in-game purchase system?"

After asking about the current status of the test.

Yao Xiaodong quickly turned his attention back to the pay-to-win system.

Face this problem.

Yu Zhong's answer was also straightforward.

"Player acceptance is quite good. We've received a lot of requests in the last two days asking us to give away some gacha tickets, which shows that players are willing to pull gacha, and our approach is feasible..."

On the current world line.

For mobile game developers in the 17 anime/manga genre, there are four main paths to consider for monetization systems: one is the path of games like Warship Girls, Battlefront Girls, and Azur Lane.

In other words, characters are obtained through in-game resource extraction, large-scale construction is just a time acceleration, and then profits are generated by skins, docks, and rings.

The second path is the path of FGO, Seven Days of the City, and Fantasy World.

The strategy involves character gacha pulls with a guaranteed pity system, generating revenue by having players pull for the characters themselves, along with skins and rings.

The third option is to follow the path of Honkai Impact 3rd, putting everything into the gacha pool and generating revenue through the pool, skins, and other features.

The fourth path is a profit model similar to that of traditional PC games, like Onmyoji.

However, this last model was preceded by the NetEase Seven Days incident, which made many people realize that the success of Onmyoji was somewhat accidental.

Moreover, as the game has been operating for some time, Onmyoji's revenue has been declining, so very few people are learning it.

In most cases.

Many small factories follow the first and second paths.

As for penguins.

He hesitated over the third and fourth points.

Although NetEase has never remade Onmyoji.

But Yao Xiaodong felt that was NetEase's problem.

If they were to make it, as long as the game quality is good, creating a Tencent version of Onmyoji shouldn't be a problem.

However, it is currently in closed beta testing.

He remained relatively conservative and used a card pool system.

Now, after hearing the players' feedback...

His confidence increased greatly.

Since the feedback from the game's closed beta was very positive, Yao Xiaodong decided to continue testing the players' limits.

"Next week, we will distribute some gacha resources and at the same time try to launch some other pay-to-win systems. Let's take a look at Onmyoji."

"In addition, since the closed beta has received a good response, we can start preparing for the previous promotional activities. Find someone to edit the gameplay footage from the closed beta and leak the storyline and actual combat."

"Once the hype surrounding Spark subsides, we'll conduct another round of supplementary testing at the end of the month."

"Let's do another round of promotion."

"We announced to the public that the first test was so successful and the players were so enthusiastic that we decided to open up more slots."

"We can do another promotional campaign like this next month, before the Spring Festival."

Chapter 302 Overtaking via a Curve?

"Since our publicity quality is poor, let's fight with the number of publicity campaigns. I don't believe that their 'Frontline Girls' campaign can stay popular from now until the New Year."

"Also, I heard that the acquisition department seems to have acquired Crytek? We need to get this detail in mind and go talk to them to see if we can do some technology sharing."

"When we do the second round of promotion, we'll use the name of joint research and development."

Yao Xiaodong is Yao Xiaodong after all.

Despite a host of negative factors, his experience in marketing battles is far superior to Yu Zhong's.

They quickly discovered the weaknesses in the frontline girls' publicity campaign.

Yes.

When Girls Frontline received its major update, it was very popular.

Even now, almost all anime and manga companies calculate the major version updates of Spark Games.

After calculating it, they will tacitly avoid this time and not do any publicity.

It's like a movie premiere.

No one will compete with the Avengers for release dates; that's one approach.

From version 1.1 to 1.7, with each major version update, almost all manufacturers have reached the same tacit understanding.

However, Yao Xiaodong also grasped the core of the problem.

That's one of your major versions.

From the moment a hot topic emerges to the moment it fades, it typically lasts only about a week.

If I can't beat you, can't I at least avoid you?

Although Yao Xiaodong was quite displeased that a large company like Tencent would have to avoid a game like Spark, that was the reality.

However, he wasn't entirely without a chance to retaliate.

The initial promotional efforts were not very effective.

However, the feedback and reputation from Yu Zhong greatly boosted his confidence.

So Yao Xiaodong came up with another idea: to raise a big flag.

exactly.

Tencent recently acquired Crytek, the company behind "Crysis," for 23 billion yuan.

On the surface, Crytek, the company behind Crysis, and Girls' Frontline seem to have nothing in common.

But that didn't stop Yao Xiaodong from using it as a tiger skin.

"Tencent has partnered with well-known international manufacturers to optimize the game, bringing AAA-level quality to Girls' Frontline 2!"